Mike Weir
CRO at Consumer Edge | GTM Executive | Advisor | Investor
ex-FinalisHonored to be recognized by Pavilion as 1 of 40 CROs to Watch (April, 2023) and a Top 100 Global Sales Leader in 2021 by The Modern Sales & Collectiv[i] com/2020/11/04/mike-weir/.
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I love taking companies from Product Market Fit to global industry leadership position on their way to IPO. I do this by leading the holistic GTM strategy in partnership with CMO and CPO. Without an aligned strategy, you cannot purpose build your solution for your ideal customer to deliver the ROI they need. From product, we move to marketing then enablement and finally mass engagement via Sales, Customer Success, Support, BDRs, etc. In my spare time, I spend time with my kids and whenever possible travel the world to speak at events and take in the amazing sights and culture of each country.
GTM Index
- CONSUMER EDGEJOB
- Chief Revenue Officer (CRO)10M
Chief Revenue Officer (CRO)
Consumer Edge
- VALLEYJOB
- GTM Advisory Board2Y 5M
GTM Advisory Board
Valley
Valley automates the end-to-end appointment setting process for B2B companies using AI for 1/10 of the cost of using a human. Backed by Antler, JCal, General Catalyst Fellows, OSV, and others. Used by Front.com, Greenhouse, Commandbar, Planhat, FullFunnel, and 60+ other startups backed by Sequoia, Lightspeed, A16Z, and others.
- PRIMARY VENTURE PARTNERSJOB
- Expert2Y 10M
Expert
Primary Venture Partners
As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.
- ANTLERJOB
- Operator2Y 11M
Operator
Antler
Advising founders from day zero to greatness within Antlers unique, highly supportive global community of founders & proven Operators.
- FINALISJOB
- Chief Revenue Officer (CRO)1Y 6M
Chief Revenue Officer (CRO)
Finalis
In my role, I led the full GTM org across Marketing, Sales, Customer Success, Partnerships and Business Development. We constantly fine tuned our holistic customer experience from Future Customer to Existing, Long Term Customers. Finalis’ commitment to redefining the capital markets through innovation has made it the world’s fastest-growing dealmaking platform. The Finalis platform supercharges independent investment bankers, placement agents, and M&A advisors globally. We are creating accessibility to the capital markets that empowers deals to be made more efficiently between Sell-Side, Bankers and Buy-Side.
- AIR TRAFFIC CONTROLJOB
- Advisory Board Member2Y 8M
Advisory Board Member
Air Traffic Control
The ability to bring impactful, contextual content to the people who are learning about your technology, your brand, and applying that to their business strategy is what brought me to this advisory role with air traffic control. Exciting new technology to help businesses better educate and build deeper relationships with the contacts that matter for their technologies.
- THREEKIT 3D & AUGMENTED REALITYJOB
- Advisory Board4Y 6M
Advisory Board
Threekit 3D & Augmented Reality
- G2 CROWDJOB
- Chief Revenue Officer3Y 3M
Chief Revenue Officer
G2 Crowd
At G2, we had an amazing team who collaborated well and focused on reaching our annual V2MOM. In my tenure, our RevOrg more than doubled our ARR and customer base globally while improving Gross Retention, Net Retention and Average Revenue Per Account. G2 now has over 3,450 customers on its way to 6,000+ in the coming years. A key part of this success was internal collaboration with Marketing, Research and Product to improve our efficiency in pipeline development (flipped our pipe from 65% AE driven / 35% Marketing and BDR to ~72% Marketing and BDR / 28% AE), introduced product assisted growth and improved our velocity of unclaimed profile to paid customers. I’m also extremely proud of h…
- CMO Advisory Board2Y 5M
CMO Advisory Board
G2 Crowd
As an Advisory Board member, I worked with G2 Crowd leadership to achieve their mission to disrupt the traditional technology analysts by aggregating wisdom from real IT and business users along with social data signals.
- LINKEDINJOB
- Senior Dir, Technology Ind…2Y 2M
Senior Director, Technology Industry
LinkedIn
Leading a world-class Sales and Support team that consults with Technology companies on using LinkedIn to build their company’s brand and generate revenue.
- Vertical Dir - Technology…4Y 2M
Vertical Director - Technology Industry
LinkedIn
Within LinkedIn's Marketing Solutions business, I lead the Technology Industry's Enterprise Sales team and go-to-market strategy including solution packaging and industry outreach.
- Global Head of Category De…1Y 11M
Global Head of Category Development - Technology Industry
LinkedIn
Within LinkedIn's Marketing Solutions business, I lead the Technology Industry's go-to-market strategy including our marketing, research, solution packaging and industry outreach. I regularly speak at industry events as well as meet with Technology companies and Marketing Agencies about the future of social media and how to effectively use LinkedIn. With my learnings from these engagements, I work with our internal teams to align the development of our platform with what members and technology companies need to improve their productivity, build their brand and engage in dialogue to make informed buying decisions.
- Job: Consumer Edge — Chief Revenue Officer (CRO) · 2025-10 – present
- Job: Valley — GTM Advisory Board · 2024-03 – present — Valley automates the end-to-end appointment setting process for B2B companies using AI for 1/10 of the cost of using a human. Backed by Antler, JCal, General Catalyst Fellows, OSV, and others. Used by Front.com, Greenhouse, Commandbar, Planhat, FullFunnel, and 60+ other startups backed by Sequoia, Lightspeed, A16Z, and others.
- Job: Primary Venture Partners — Expert · 2023-10 – present — As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.
- Job: Antler — Operator · 2023-09 – present — Advising founders from day zero to greatness within Antlers unique, highly supportive global community of founders & proven Operators.
- Job: Finalis — Chief Revenue Officer (CRO) · 2024-04 – 2025-10 — In my role, I led the full GTM org across Marketing, Sales, Customer Success, Partnerships and Business Development. We constantly fine tuned our holistic customer experience from Future Customer to Existing, Long Term Customers. Finalis’ commitment to redefining the capital markets through innovation has made it the world’s fastest-growing dealmaking platform. The Finalis platform supercharges independent investment bankers, placement agents, and M&A advisors globally. We are creating accessibility to the capital markets that empowers deals to be made more efficiently between Sell-Side, Bankers and Buy-Side.
- Job: Air Traffic Control — Advisory Board Member · 2022-12 – 2025-08 — The ability to bring impactful, contextual content to the people who are learning about your technology, your brand, and applying that to their business strategy is what brought me to this advisory role with air traffic control. Exciting new technology to help businesses better educate and build deeper relationships with the contacts that matter for their technologies.
- Job: Threekit 3D & Augmented Reality — Advisory Board · 2021-01 – 2025-07
- Job: G2 Crowd — Chief Revenue Officer · 2020-06 – 2023-09 — At G2, we had an amazing team who collaborated well and focused on reaching our annual V2MOM. In my tenure, our RevOrg more than doubled our ARR and customer base globally while improving Gross Retention, Net Retention and Average Revenue Per Account. G2 now has over 3,450 customers on its way to 6,000+ in the coming years. A key part of this success was internal collaboration with Marketing, Research and Product to improve our efficiency in pipeline development (flipped our pipe from 65% AE driven / 35% Marketing and BDR to ~72% Marketing and BDR / 28% AE), introduced product assisted growth and improved our velocity of unclaimed profile to paid customers. I’m also extremely proud of h…
- Job: LinkedIn — Senior Director, Technology Industry · 2018-03 – 2020-05 — Leading a world-class Sales and Support team that consults with Technology companies on using LinkedIn to build their company’s brand and generate revenue.
- Job: LinkedIn — Vertical Director - Technology Industry · 2014-01 – 2018-03 — Within LinkedIn's Marketing Solutions business, I lead the Technology Industry's Enterprise Sales team and go-to-market strategy including solution packaging and industry outreach.
- Job: LinkedIn — Global Head of Category Development - Technology Industry · 2012-01 – 2013-12 — Within LinkedIn's Marketing Solutions business, I lead the Technology Industry's go-to-market strategy including our marketing, research, solution packaging and industry outreach. I regularly speak at industry events as well as meet with Technology companies and Marketing Agencies about the future of social media and how to effectively use LinkedIn. With my learnings from these engagements, I work with our internal teams to align the development of our platform with what members and technology companies need to improve their productivity, build their brand and engage in dialogue to make informed buying decisions.
- Job: G2 Crowd — CMO Advisory Board · 2014-11 – 2017-04 — As an Advisory Board member, I worked with G2 Crowd leadership to achieve their mission to disrupt the traditional technology analysts by aggregating wisdom from real IT and business users along with social data signals.
- School: Marketing Week Mini MBA with Mark Ritson — MBA
- School: Dartmouth College — BA, Government
Skills
Playbooks
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