Michael Perry
AI GTM at Meta
I started my career in the startup scene of New York City, a dream come true for someone like me who grew up admiring visionaries such as Steve Jobs and Bill Gates.
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The past tens years of my professional journey have taken me from Boston to San Francisco, and back home to New York. Along the way I’ve had the great fortune of working for some of the most influential social platforms of our time. I’ve experienced how uncertainty creates resilience, failed more than I’ve succeeded, and learned firsthand from incredibly talented leaders and executives. My greatest joy is shaping organizations to be better: to think more deeply about the customer, their brand story and how they can build lasting impact by enriching the lives of their community. I believe that building meaningful companies starts from the inside – and I’m committed to finding the best people wherever I go. My proudest contributions are outside of work, mentoring students from my alma mater, Boston College, and helping open doors like alumni did for me by educating the next generation of entrepreneurs. Wherever the next chapter in life takes me, I’m always grateful. I give my best every day. And I trust that whatever’s meant for me won’t pass me by. I hope we can work together soon.
GTM Index
- METAJOB
- AI GTM Lead, Strategy & Pa…1Y 5M
AI GTM Lead, Strategy & Partnerships
Meta
Lead AI model go-to-market strategy with key strategic channel partners across cloud providers, ISVs, startups, and enterprises to accelerate frontier model adoption. Drive strategic partnerships that enable model distribution, co-sell, and co-marketing initiatives with high-priority AI partners Oversee partner strategy for flagship AI model launches and events, including Meta Connect and the inaugural LlamaCon.
- Enterprise Partner GTM1Y 2M
Enterprise Partner Go-to-Market
Meta
Managed strategic initiatives to accelerate enterprise partner adoption of GenAI ad solutions in North America.
- Global Ecosystem Partnersh…9M
Global Ecosystem Partnerships Marketing
Meta
Directed growth initiatives for Meta's fastest growing customer segment, engaging partners across 20+ regional markets to drive product adoption. Managed 1 direct report and delegated as one of two people to lead the org’s ROI transformation.
- SNAPJOB
- SMB & Emerging Market Stra…7M
SMB & Emerging Market Strategy
Snap Inc.
Led global growth programs to help small and mid-sized businesses succeed on Snapchat Ads.
- RAG & BONEJOB
- Head of Brand Strategy1Y 2M
Head of Brand Strategy
rag & bone
Recruited to lead digital transformation from a retail-first business by building a net-new brand strategy function to drive eCommerce growth across owned channels (web, email, store) & digital media (FB, SEM, display, search). Hired and developed 2 direct reports, and managed multi-million-dollar media budget with an 8+ person digital agency.
- TWITTERJOB
- Global Mktg Mgr1Y 7M
Global Marketing Manager
Twitter
Oversaw digital marketing strategy for global B2B programs across owned (web, email, social) and paid channels in collaboration with 10+ regional marketers, product, and sales.
- Global B2B Mktg2Y 3M
Global B2B Marketing
Twitter
- FLATIRON HEALTHJOB
- Growth Marketer9M
Growth Marketer
Flatiron Health
- HANDY HQJOB
- Growth Marketer2M
Growth Marketer
Handy HQ
- Job: Meta — Global Ecosystem Partnerships Marketing · 2022-05 – 2023-02 — Directed growth initiatives for Meta's fastest growing customer segment, engaging partners across 20+ regional markets to drive product adoption. Managed 1 direct report and delegated as one of two people to lead the org’s ROI transformation.
- Job: Handy HQ — Growth Marketer · 2016-06 – 2016-08
- Job: Meta — AI GTM Lead, Strategy & Partnerships · 2025-03 – present — Lead AI model go-to-market strategy with key strategic channel partners across cloud providers, ISVs, startups, and enterprises to accelerate frontier model adoption. Drive strategic partnerships that enable model distribution, co-sell, and co-marketing initiatives with high-priority AI partners Oversee partner strategy for flagship AI model launches and events, including Meta Connect and the inaugural LlamaCon.
- Job: Flatiron Health — Growth Marketer · 2016-08 – 2017-05
- Job: Twitter — Global Marketing Manager · 2019-08 – 2021-03 — Oversaw digital marketing strategy for global B2B programs across owned (web, email, social) and paid channels in collaboration with 10+ regional marketers, product, and sales.
- Job: Snap Inc. — SMB & Emerging Market Strategy · 2023-06 – 2024-01 — Led global growth programs to help small and mid-sized businesses succeed on Snapchat Ads.
- Job: Meta — Enterprise Partner Go-to-Market · 2024-01 – 2025-03 — Managed strategic initiatives to accelerate enterprise partner adoption of GenAI ad solutions in North America.
- Job: rag & bone — Head of Brand Strategy · 2021-03 – 2022-05 — Recruited to lead digital transformation from a retail-first business by building a net-new brand strategy function to drive eCommerce growth across owned channels (web, email, store) & digital media (FB, SEM, display, search). Hired and developed 2 direct reports, and managed multi-million-dollar media budget with an 8+ person digital agency.
- Job: Twitter — Global B2B Marketing · 2017-05 – 2019-08
- School: Boston College — Bachelor of Science (B.S.) in Management, Marketing and Operations Management
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