Michael Perry

AI GTM at Meta

New York1.9k followers
Metaex-Handy HQex-Flatiron Health

I started my career in the startup scene of New York City, a dream come true for someone like me who grew up admiring visionaries such as Steve Jobs and Bill Gates.

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The past tens years of my professional journey have taken me from Boston to San Francisco, and back home to New York. Along the way I’ve had the great fortune of working for some of the most influential social platforms of our time. I’ve experienced how uncertainty creates resilience, failed more than I’ve succeeded, and learned firsthand from incredibly talented leaders and executives. My greatest joy is shaping organizations to be better: to think more deeply about the customer, their brand story and how they can build lasting impact by enriching the lives of their community. I believe that building meaningful companies starts from the inside – and I’m committed to finding the best people wherever I go. My proudest contributions are outside of work, mentoring students from my alma mater, Boston College, and helping open doors like alumni did for me by educating the next generation of entrepreneurs. Wherever the next chapter in life takes me, I’m always grateful. I give my best every day. And I trust that whatever’s meant for me won’t pass me by. I hope we can work together soon.

Career Timeline

JobSchool

GTM Index

  1. METAJOB
    1. AI GTM Lead, Strategy & Pa…
      1Y 5M
    2. Enterprise Partner GTM
      1Y 2M
    3. Global Ecosystem Partnersh…
      9M
  2. SNAPJOB
    1. SMB & Emerging Market Stra…
      7M
  3. RAG & BONEJOB
    1. Head of Brand Strategy
      1Y 2M
  4. TWITTERJOB
    1. Global Mktg Mgr
      1Y 7M
    2. Global B2B Mktg
      2Y 3M
  5. FLATIRON HEALTHJOB
    1. Growth Marketer
      9M
  6. HANDY HQJOB
    1. Growth Marketer
      2M

Time in market 10Y 2MOpen 2Closed 8Stints 10

gtmindex.io/p/michaelvincentperry

  1. Job: Meta — Global Ecosystem Partnerships Marketing · 2022-05 – 2023-02 — Directed growth initiatives for Meta's fastest growing customer segment, engaging partners across 20+ regional markets to drive product adoption. Managed 1 direct report and delegated as one of two people to lead the org’s ROI transformation.
  2. Job: Handy HQ — Growth Marketer · 2016-06 – 2016-08
  3. Job: Meta — AI GTM Lead, Strategy & Partnerships · 2025-03 – present — Lead AI model go-to-market strategy with key strategic channel partners across cloud providers, ISVs, startups, and enterprises to accelerate frontier model adoption. Drive strategic partnerships that enable model distribution, co-sell, and co-marketing initiatives with high-priority AI partners Oversee partner strategy for flagship AI model launches and events, including Meta Connect and the inaugural LlamaCon.
  4. Job: Flatiron Health — Growth Marketer · 2016-08 – 2017-05
  5. Job: Twitter — Global Marketing Manager · 2019-08 – 2021-03 — Oversaw digital marketing strategy for global B2B programs across owned (web, email, social) and paid channels in collaboration with 10+ regional marketers, product, and sales.
  6. Job: Snap Inc. — SMB & Emerging Market Strategy · 2023-06 – 2024-01 — Led global growth programs to help small and mid-sized businesses succeed on Snapchat Ads.
  7. Job: Meta — Enterprise Partner Go-to-Market · 2024-01 – 2025-03 — Managed strategic initiatives to accelerate enterprise partner adoption of GenAI ad solutions in North America.
  8. Job: rag & bone — Head of Brand Strategy · 2021-03 – 2022-05 — Recruited to lead digital transformation from a retail-first business by building a net-new brand strategy function to drive eCommerce growth across owned channels (web, email, store) & digital media (FB, SEM, display, search). Hired and developed 2 direct reports, and managed multi-million-dollar media budget with an 8+ person digital agency.
  9. Job: Twitter — Global B2B Marketing · 2017-05 – 2019-08
  10. School: Boston College — Bachelor of Science (B.S.) in Management, Marketing and Operations Management

Skills

Email MarketingAcquisition MarketingGoogle AdwordsRetention MarketingSEMReferral MarketingPaid MediaSocial MediaTime ManagementProject ManagementPublic SpeakingAdobe Creative SuiteSalesMarketingLeadershipEntrepreneurshipData AnalysisSocial Media MarketingHTMLCSS

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