GEETANSHI SINGH
Brand Strategy & Growth | GTM, Category Building & Scalable Brand Growth Across India & SEA | Winner of SocialSamosa Superwomen 2026 | Ex-Meta, Snap, ShareChat, JioAds
With an enriching career span of +15 years, her expertise lies in driving growth through smart use of brand + creative A 'go-getter' and love challenges.
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Marketing & Creativity are her two deeply loved This seasoned marketer is driven to help make businesses and consumers more connected by building a seamless 360-degree integrated brand to a conversion experience, imbibing a frictionless journey. She has led, managed and executed marketing and digital strategies, insights, brand management, media partnerships, content planning, and event management as her work competence span the traditional experiential firm and the leading Internet and technology companies, Meta and Personally, she is a micro-influencer on Instagram and is passionate about food and travel.
GTM Index
- JIOJOB
- Mktg Lead4M
Marketing Lead | Jio Platforms Limited (JPL)
Jio
- Acting Head of Mktg - JioA…8M
Acting Head of Marketing - JioAds, Agentic AI, RCS, JioStore App & JioUrja | Brand, Growth, GTM
Jio
Focused on B2B Enterprise Marketing
- JioAds3Y 6M
JioAds | Lead Marketing and Communications
Jio
Built JioAds 0→1 | Brand Marketing + Scaling + GTM JioAds is the advertising arm of Reliance Jio | Monetizing 3 C's (Content + Communication + Commerce)
- SHARECHATJOB
- Group Head Business Mktg2M
Group Head Business Marketing
ShareChat
- SNAPJOB
- Lead India & SEA - Mktg11M
Lead India & SEA - Marketing
Snap Inc.
Spearheaded Business and Partner Marketing for Snapchat India and SEA. Directed and conceptualised B2B marketing strategies for Snapchat’s growth in India and supported B2C marketing. A strategic business leader driving outcome-based execution by applying creative problem-solving skills.
- METAJOB
- Global Business Mktg2Y 3M
Global Business Marketing
Meta
Worked at Facebook's Global Business Marketing team for their Brand Strategy, Content Marketing and Industry Marketing initiatives in India. My portfolio comprises of institutionalizing and scaling projects for B2B, which included directing and marketing consumer insights and narratives, moments marketing, case studies, industry partnerships and events, marketing campaigns, and FB India microsites.
- COMMUNIQUE MARKETING SOLUTIONSJOB
- Assistant Mgr - Mktg & Com…2Y 8M
Assistant Manager - Marketing & Communications
Communique Marketing Solutions
Running 360-campaigns, from proposal creation, to communication development & tactical execution, including AV/trailers, digital/social, print, marketing collaterals and out-of-home for various clients including Maruti Suzuki, Apple, HP, Intel and Pernod Ricard. Additionally, cracked Creative Strategies to engage the end users and communicate the brand which breaks through the clutter of these traditional mediums (B2C). Lead the implementation and management of the Company’s Website and Social Media properties which included overseeing UI/UX & Web Designing along with the IT team.
- LEPIDE SOFTWARE PVT.JOB
- Social Media Specialist3M
Social Media Specialist
Lepide Software Pvt. Ltd.
Development of Social Media Marketing Strategies for company’s online properties. Handled company’s social media properties and used social listening and management tools for better analysis and post tracking. Worked in coordination with the team of designers and content writers for proper concept implementation.
- NETMAXIMS TECHNOLOGIES PVT.JOB
- Assistant Brand Mgr7M
Assistant Brand Manager
Netmaxims Technologies Pvt. Ltd.
Planned, strategized and coordinated with XFN teams in accordance to the specific project requirements which included managing online campaigns for the clients. Also, acquired new clients apart from managing existing clients.
- GRAPHIXJOB
- PR and Mktg Executive2Y 7M
PR and Marketing Executive
Graphix
Managed press releases, advertising and engaging in marketing activities for clients.
- SOS NURSING SCHOOLJOB
- Workshop Facilitator1M
Workshop Facilitator
SOS Nursing School
Preparing future Nurses in regard to their Communication Skills, educating on Social Issues, Nutrition & Dietetics. Focused on edutainment and infotainment workshop format. An interactive and engaging session was conducted with the help of Skits, Fashion Shows, Lifestyle Products, Games, Movie Screenings and Communication activities like observation, interviews, listening, and so on.
- Job: ShareChat — Group Head Business Marketing · 2022-03 – 2022-05
- Job: Jio — Marketing Lead | Jio Platforms Limited (JPL) · 2026-04 – present
- Job: Jio — Acting Head of Marketing - JioAds, Agentic AI, RCS, JioStore App & JioUrja | Brand, Growth, GTM · 2025-12 – present — Focused on B2B Enterprise Marketing
- Job: Communique Marketing Solutions — Assistant Manager - Marketing & Communications · 2015-03 – 2017-11 — Running 360-campaigns, from proposal creation, to communication development & tactical execution, including AV/trailers, digital/social, print, marketing collaterals and out-of-home for various clients including Maruti Suzuki, Apple, HP, Intel and Pernod Ricard. Additionally, cracked Creative Strategies to engage the end users and communicate the brand which breaks through the clutter of these traditional mediums (B2C). Lead the implementation and management of the Company’s Website and Social Media properties which included overseeing UI/UX & Web Designing along with the IT team.
- Job: Lepide Software Pvt. Ltd. — Social Media Specialist · 2014-12 – 2015-03 — Development of Social Media Marketing Strategies for company’s online properties. Handled company’s social media properties and used social listening and management tools for better analysis and post tracking. Worked in coordination with the team of designers and content writers for proper concept implementation.
- Job: SOS Nursing School — Workshop Facilitator · 2011-07 – 2011-08 — Preparing future Nurses in regard to their Communication Skills, educating on Social Issues, Nutrition & Dietetics. Focused on edutainment and infotainment workshop format. An interactive and engaging session was conducted with the help of Skits, Fashion Shows, Lifestyle Products, Games, Movie Screenings and Communication activities like observation, interviews, listening, and so on.
- Job: Meta — Global Business Marketing · 2018-04 – 2020-07 — Worked at Facebook's Global Business Marketing team for their Brand Strategy, Content Marketing and Industry Marketing initiatives in India. My portfolio comprises of institutionalizing and scaling projects for B2B, which included directing and marketing consumer insights and narratives, moments marketing, case studies, industry partnerships and events, marketing campaigns, and FB India microsites.
- Job: Jio — JioAds | Lead Marketing and Communications · 2022-05 – 2025-11 — Built JioAds 0→1 | Brand Marketing + Scaling + GTM JioAds is the advertising arm of Reliance Jio | Monetizing 3 C's (Content + Communication + Commerce)
- Job: Netmaxims Technologies Pvt. Ltd. — Assistant Brand Manager · 2014-04 – 2014-11 — Planned, strategized and coordinated with XFN teams in accordance to the specific project requirements which included managing online campaigns for the clients. Also, acquired new clients apart from managing existing clients.
- Job: Snap Inc. — Lead India & SEA - Marketing · 2021-05 – 2022-04 — Spearheaded Business and Partner Marketing for Snapchat India and SEA. Directed and conceptualised B2B marketing strategies for Snapchat’s growth in India and supported B2C marketing. A strategic business leader driving outcome-based execution by applying creative problem-solving skills.
- Job: Graphix — PR and Marketing Executive · 2011-09 – 2014-04 — Managed press releases, advertising and engaging in marketing activities for clients.
- School: SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney — Masterclass on Borderless Global MBA
- School: UNESCO — Master in Communication and Management, Program Affiliated from UNESCO, J-School Project, Regular Program
- School: University of Delhi — B.Sc. Development Communication and Extention, Lady Irwin College
- School: Ryan International School — 10+2
- School: Indira Gandhi National Open University — PGDM, Marketing
Skills
Playbooks
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