Michael Mallett

VP Strategy | Anticipating the future of CX with Digital & AI | Founder, Experience Foresight | ex-Medallia -> drove $150M+ Digital ARR growth, IPO and PE exits, & GenAI GTM and development

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Experience Foresight

ex-Crover

ex-Medallia

VP of Strategy and C-Suite Advisor with 15+ years driving GTM, Solutions, Product, and Enablement across CX, Digital, and AI.
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Most recently at Medallia, I held three VP of Strategy roles and grew its digital business to $150M+ ARR, drove IPO and PE exits, identified and scaled 3 acquisitions, built 12 alliances, and launched Medallia GenAI. I now advise in these same areas while also actively pursuing full-time employment for the right It's my belief that Strategic Foresight coupled with Human-Centric, Agentic AI Experience solutions will create sustainable growth strategies and differentiated value outcomes in an increasingly digital and AI world. I call this 'Experience I identify as a cross-disciplinary generalist who bridges the gap between ideation, experiential design, innovation, consultative solution sales, customer success, and evangelistic enablement. And I'm driven by a core set of values: being a player-coach, maintaining a growth mindset, being loyally mission-driven, and acting as a relentless pursuer of excellence and innovation. I'm consistently told this all makes me a one-of-a-kind professional and I'm grateful for all who helped me become who I My career has been defined by a proven ability to individually perform then scale roles, teams, and LOB growth. I helped launch a west market research practice and then a CX consulting practice in my next company. I'm most known for my time with Medallia, where after joining a Medallia right at Series D, I ended up championing, integrating, and leading the growth of arguably the most impactful acquisition in company history and the CEM/CFM space in Medallia Across various GTM roles, I architected & drove the Digital business from 1 product, $3M ARR and 30 customers to 3 core products, ~$150M ARR, and ~1000 customers. I also personally contributed 5M–$15M ARR annually, earning 4x President’s Club and Global Principal of the Year honors. Digital growing by over 40% YoY was a key driver of its IPO at $34/share for 5B and PE exit for 4B. This is why I was asked to lead Product for Digital and the development of GenAI at the same time. Over 12 years, I co-designed, developed, enabled, and sold 10+ solutions, 25+ products, 12 alliances, 3 acquisitions, 100s of GTM assets, 5 GenAI apps and 2 complimentary Digital apps, and multi-year product I'm honored my past work has been featured in CRMBuyer, The AI Journal, CMSWire, The Agile Brand Podcast, and Adobe Summit and humbled to have this career story. Let's talk about the future.

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EXPERIENCE FORESIGHTJOB
1. Founder, Futurist
  7M
STEALTH AI STARTUPJOB
1. Advisor
  4M
MALLETT ADVISORYJOB
1. Executive Advisor, GTM & P…
  1Y 2M
CROVERJOB
1. Advisor (GTM Strategy)
  6M
MEDALLIAJOB
1. VP, Digital GTM & Strategy…
  7M
2. VP, Product - CX Solutions…
  1Y 1M
3. VP, Product - Digital, AI,…
  11M
4. Senior Dir, Digital Center…
  1Y 3M
5. Dir, Digital Solutions (Fi…
  1Y 11M
6. Senior Mgr, Digital Soluti…
  2Y 4M
7. Founding Digital Solution…
  1Y 1M
8. Mgr, Solution Consultant (…
  2Y 1M
CONCENTRIXJOB
1. Strategy Consultant (Lenat…
  1Y 7M
凯度JOB
1. Senior Consultant, Market…
  1M
2. Consultant, Market Researc…
  1Y 8M
3. Market Research Analyst (M…
  1Y 2M
BOSTON COLLEGEJOB
1. Academic Companion
  8M
FIDELITY INVESTMENTSJOB
1. Finance/Controller Intern
  2M
NEW CENTURY ROYAL ALLIANCEJOB
1. Equity Analyst
  3M

Job: Experience Foresight — Founder, Futurist · 2026-03 – present · 5 mo — My company's mission is to understand, anticipate, and optimistically advocate for the future of a human (customer) experience, as driven by digital & AI technologies, from the human-first perspective. Leveraging a mix of strategic foresight, innovation, design thinking, research, and even a little sci-fi imagination, I publish a monthly (or faster) newsletter entitled "Horizon's Edge", exploring what the possible and ideal near and long-term future is for the customer. This enables me to strengthen my ability to be an advisor, public speaker, and podcasting guest with a unique viewpoint building the experience of the future while crossing human need, experience and operational design, em…
Job: Stealth AI Startup — Advisor · 2026-06 – present · 2 mo
Job: Mallett Advisory — Executive Advisor, GTM & Product · 2025-08 – present · 1y — My LLC, officially established in March 2026, enables me to provide consulting and advisory services directly as well as support other business activities including my futures-thinking company, Experience Foresight. I work with various enterprise & startup executives - typically AI-native, AI-forward, or digitally transforming organizations - around business strategy, go-to-market, digital experience, & product innovation. Most Recent Companies Advised: Crover, CadreIQ, Dialtone, Loops.AI, Stanify, SynUX AI, VerifyYou, an Enterprise digital analytics company, a stealth Agentic digital analytics company, and a stealth AI cost managment company.
Job: Crover — Advisor (GTM Strategy) · 2025-11 – 2026-05 · 6 mo — Crover empowers farmers, grain operators, and the agricultural supply chain to minimize losses and maintain the highest standards of quality. This innovative company is redefining grain storage management with the world’s first, patented, robotic system capable of monitoring bulk solids beneath the surface.
Job: Medallia — Vice President, Digital GTM & Strategy (Chief Strategy Office) · 2025-08 – 2026-03 · 7 mo — Proud to rejoin the Strategy team to lead Digital Experience (DX) go-to-market, solutions, and advisory (team of 3). This role allows me to guide clients and colleagues on how to continuously engage, optimize, & deliver meaningful, personalized experiences through employee & AI technology-driven methods. • Designed global company AI enablement framework & content for 1000+ staff ahead of annual conference • Launched a modernized solution GTM inclusive of new pitch, 1-pager, use cases, & live enablement for 100s • Created and publicly launched Medallia’s first Agentic AI partnership with Adobe • Explored disruptively innovative technology partnership opportunities with leading AI startups a…
Job: Medallia — Vice President, Product - CX Solutions Strategy (CPO Leadership Team) · 2024-07 – 2025-08 · 1y 1mo — In a newly created function and team, I blended my entire career experience across Market Research, Customer and Digital Experience, Product Innovation, and Artificial Intelligence to identify and advocate for the best mix of products, platform, and partner technologies (integration) to solve prospective and current customer business needs - now and in the future. l supported go-to-market and development of best practices, products, alliances/partnerships, and customer engagement from a Customer Experience product strategy perspective across all of our solutions. • Launched AI Governance Policy as part of company-wide rollout of GenAI (Q3 2025) • Actively evaluating emerging strategies,…
Job: Medallia — Vice President, Product - Digital, AI, & Automation (CPO Leadership Team) · 2023-08 – 2024-07 · 11 mo — Product strategy & development leader of 8 over Digital Feedback, Digital Experience Analytics (DXA), Experience Orchestration products; Development and GTM lead for first Generative AI solutions which are now used by over 500+ clients • Directed the GenAI go-to-market, product development, and enablement for 100+ personnel reporting directly to the CEO. Engaged 100s of clients across CX, Data, Product, and Engineering organizations as part of innovation and general availability sales process including later keynoting Medallia conference (July 2023 - early 2024) • Speaker at Thoma Bravo's 1st AI Summit, sharing Medallia's GenAI Innovations (May 2024) • A founding member of the internal…
Job: Medallia — Senior Director, Digital Center of Excellence Leader (Field CTO) · 2022-05 – 2023-08 · 1y 3mo — Global Strategy, GTM, Customer Success & Innovation Lead of Medallia Digital Suite & Medallia Experience Orchestration with 5 directs as a player-coach. Reported into VP of Solution Principals, then Chief Strategy Officer, then VP of Solution Consultants as member of Strategy & Innovation team (2022) and then Sales (2023). • Propelled Digital Suite (Feedback+Analytics) revenue to $150M ARR (+25% YoY), 900 total customers, and 65% total attach rate after adding +250 customers (110 joint) • Created orchestration vision, achieving field & executive buy-in and directly driving acquisition of Thunderhead • Deepened global field readiness through 28 value-add activities including new plays, s…
Job: Medallia — Director, Digital Solutions (Field CTO) · 2020-06 – 2022-05 · 1y 11mo — GTM, thought leader, & Product liaison for Digital Feedback & Digital Experience Analytics (DXA) with 2 directs (2022) • Exponentially grew the Digital Suite business by an average of +$15-20M ARR with +150-250 net-new customers annually leading to a record 2022 with +40% YoY and sale to Thoma Bravo for $6.4B • Integrated Decibel acquisition (DXA) achieving record year of +80 logos & +9M ARR in ‘21 • Exceeded personal contribution targets, directly driving +$7.5-$15M in swNACV every year • Achieved 2x Partner of Year award for Adobe Premier-level Alliance in 2020 and 2021 • Advised on business development on how to expand existing Digital business unit which led to acquisition of Deci…
Job: Medallia — Senior Manager, Digital Solution Engineering Principal (Field CTO) · 2018-01 – 2020-05 · 2y 4mo — Led all go-to-market (GTM) activities and teams and served as thought leader and liaison to Product for the Medallia Digital practice • Exited successfully at $34 per share via IPO on the NYSE in July 2019 with the growth of the digital business line cited as a major driver per executive leadership as it hit $50M ARR while adding +200 net-new customers • Closed 125+ opportunities directly influencing $15M Digital swNACV and $30M overall swNACV over 3 years • Designed & jointly launched Medallia & Adobe Alliance with cross-company leadership team in 2018 • Enabled 2 new product launches (Mobile, Connected Devices), leading to gaining 150+ new customers • Established strategic alliance…
Job: Medallia — Founding Digital Solution Consultant (Solution Engineer) · 2016-11 – 2017-12 · 1y 1mo — First-ever product-specific, dedicated solution consultant responsible for design, enablement, and scaling new Medallia Digital business unit and solutions • Launched Medallia Digital Feedback business post acquisition (fka Kampyle) and co-created all marketing, sales, solution design, reporting, pricing, and services materials & functions • Supported ~100 digital deals directly, hitting $25M ARR and 200 customers (base was $3.5M & 30 customers) • Identified need for & launched 4 Experience Analytics integrations including building a Clicktale strategic alliance
Job: Medallia — Manager, Solution Consultant (Solution Engineer) · 2014-10 – 2016-11 · 2y 1mo — I was a front-line sales engineer covering the Pacific Northwest and northwestern Canada; Field liaison to CPO & Product team • Championed & co-managed ideation, proposal, and strategic partnership with Kampyle, a Digital Feedback company, after forecasting minimum 100 clients and $18M growth which led to company’s 1st ever acquisition • Served as 1 of 2 field product ambassadors finding gaps and enhancement opportunities including non-survey text analytics opportunities, text analytics keyword apps, and digital feedback • Closed the largest ever West contact ($1.25M) on 1st ever opportunity to T-Mobile and expanded twice (+$1.5M)
Job: Concentrix — Strategy Consultant (Lenati LLC) · 2013-03 – 2014-10 · 1y 7mo — Delivered project-based work for organizations such as Avalara, Starbucks, and Microsoft including direct customer experience and loyalty research, secondary research (regarding mobile payment solutions), product marketing and sales playbook development (for Windows Office products)
Job: 凯度 — Senior Consultant, Market Research (MB Analytics/MaPS) · 2013-01 – 2013-02 · 1 mo — • Led, performed, and delivered custom-designed quantitative survey research insights in the Technology, Financial Services, and Retail Services sectors for Walmart, American Express, Microsoft, Dunkin' Donuts, Baskin-Robbins, Citigroup, The Home Depot
Job: 凯度 — Consultant, Market Research (MaPS) · 2011-05 – 2013-01 · 1y 8mo
Job: 凯度 — Market Research Analyst (MaPS) · 2010-03 – 2011-05 · 1y 2mo
Job: Boston College — Academic Companion · 2008-09 – 2009-05 · 8 mo — • Served as a teaching assistant and mentor to a philosophy/theology class of thirty students helping them grow intellectually, socially, and spiritually
Job: Fidelity Investments — Finance/Controller Intern · 2008-06 – 2008-08 · 2 mo — • Reviewed costs associated trading technology, analyzed invoices, prepared daily future P/L for treasury desk, and assisted in the creation of a multi-year budget forecast
Job: New Century Royal Alliance — Equity Analyst · 2007-05 – 2007-08 · 3 mo — • Provided project-based research and in-depth analysis of various industries, contributing buy/sell recommendations on three stocks.
School: Boston College — B.S. in Finance, Finance, General
School: Xavier High School — N/A, Jesuit High School - Liberal Arts

Skills

Customer ExperienceEnterprise SaaSStrategy and InnovationDigital StrategyGo-to-Market StrategyProduct StrategyStrategic ForecastingProduct InnovationBusiness InnovationProduct Road MappingAnthropic ClaudeGoogle AI StudioStrategic ServicesFuturismGlobal Cross-Functional Team LeadershipCustomer Experience ManagementStrategyBusiness StrategyStrategic Technology DevelopmentStakeholder Management

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Michael Mallett

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