Eddie Rankin
Head of Global GTM @ Impiger (moderor.ai) • ex-PwC Director • Multi-Cloud Alliances • Agentic AI, MCP & Governance
MULTIPLATFORM ALLIANCES & ENTERPRISE GTM LEADERI operate at the intersection of cloud infrastructure, data estates, and partner-led revenue generation.
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Over the past 15+ years, I have helped lead organizations through every major shift in enterprise connectivity—from the early cloud revolution and the API-first explosion, to the frontier of Model Context Protocol (MCP) and governed Agentic My core thesis: Technology is only as valuable as the friction it ---► GTM LEAD @ IMPIGER TECHNOLOGIES ai)Leading the global strategy for bringing secure, enterprise-grade AI architectures to market through cloud and ISV ecosystems. We help Fortune 1000 firms solve the two biggest hurdles to AI adoption:• THE CONTEXT GAP: Transitioning from static, fragmented integrations to dynamic, MCP-enabled data • THE GOVERNANCE GAP: Moving beyond "Black Box" AI to transparent, GRC-aligned systems where Human-in-the-Loop (HIL) parameters protect enterprise brand ► FOUNDER & ADVISOR @ LUNASTEPFounded an agile advisory practice to democratize enterprise-grade operational efficiency and automate core workflows for services firms by focusing on three strategic levers:• CYCLE COMPRESSION: Utilizing zero-friction automation sandbox architectures to eliminate "dead air" in the sales • OPERATIONAL RECOVERY: Stripping out administrative bloat to ensure high-value partners stay focused on high-margin • SYSTEMS SCALABILITY: Designing growth engines where headcount is no longer the primary ---THE CRITERIA FOR EXECUTION:▪ OUTCOMES > OUTPUTS: If a play doesn’t demonstrably improve the P&L or the human experience, it’s a ▪ GOVERNANCE IS A FEATURE: Innovation without a strict compliance and security framework isn't progress; it's structural ▪ INVISIBLE INFRASTRUCTURE: The most sophisticated enterprise systems are the ones users forget are even If you are a builder, cloud leader, or enterprise executive bridging the gap between legacy data infrastructure and the agentic future—let’s Smarter Systems. Human Control. Real Results.
GTM Index
- IMPIGER TECHNOLOGIESJOB
- Global GTM Lead11M
Global GTM Lead
Impiger Technologies Inc
FOCUS: TURNING AI RISK INTO COMPETITIVE ADVANTAGE Leading the Global Go-to-Market strategy for moderor.ai, delivering repeatable and scalable revenue generation through Alliances & Partners. My work enables the tangible outcomes expected with Agentic AI while rigidly protecting enterprise security, compliance, and brand integrity. --- ► ECOSYSTEM & HYPERSCALER SCALE: Productized a repeatable "6-Week Wedge" GTM framework that maps complex enterprise data and AI environments (Microsoft Fabric, AWS Bedrock) directly to cloud consumption metrics (Azure ACR / AWS MACC). This dual-tier "Platform + Agents" motion accelerates partner sales velocity while demonstrating immediate, outcome-driven proo…
- LUNASTEPJOB
- Founder1Y 5M
Founder
LunaStep
- PWCJOB
- Dir, Salesforce Revenue Cl…1Y 5M
Director, Salesforce Revenue Cloud
PwC
- Solution Advisor9M
Solution Advisor
PwC
PRACTICE FOCUS: REVENUE LIFECYCLE MANAGEMENT & QUOTE-TO-CASH Engaged by PwC to leverage deep expertise in SaaS, revenue operations, and enterprise lifecycle management to help global clients build profitable business models that streamline Quote-to-Cash as the foundation for scalable enterprise transformation.
- CONGAJOB
- Enterprise Account Executive2Y
Enterprise Account Executive
Conga
ROLE FOCUS: REVENUE LIFECYCLE MANAGEMENT & GSI ALLIANCES Drove predictable revenue growth across strategic accounts by embedding advanced CPQ and lifecycle orchestration solutions directly into complex enterprise cloud transformation initiatives. --- ► STRATEGIC ALLIANCES & SI ALIGNMENT: Partnered closely with Tier-1 Systems Integrators (including PwC) to align solution positioning with broader cloud transformation roadmaps, expanding regional market presence while maintaining a 100% customer renewal rate. ► PLATFORM SOLUTION INTEGRATION: Achieved 108% average quota attainment by positioning advanced revenue lifecycle applications as essential architecture components within large-scale Sale…
- CERTAINJOB
- Dir, Strategic Engagement1Y
Director, Strategic Engagement
Certain
Managed and expanded strategic Fortune 500 accounts (including Disney, Qlik, and Voya) through joint ecosystem validation and regional partner mapping, achieving 127% lifetime quota attainment.
- CONCENTRIXJOB
- Regional Sales Dir, VoC1Y 1M
Regional Sales Director, VoC
Concentrix
Orchestrated the comprehensive global GTM strategy, partner enablement, and localized field activation frameworks to drive early-stage enterprise adoption for a flagship Voice of the Customer platform.
- MEDALLIAJOB
- Sales Dir2Y
Sales Director
Medallia
Advised C-suite leadership on enterprise customer experience transformations, achieving 141% quota attainment and President's Club recognition.
- SOFTWARE AGJOB
- Regional Sales Mgr5Y
Regional Sales Manager
Software AG
Managed strategic technology enterprise alliances and hybrid cloud data movement across the webMethods integration, API, and IoT portfolios—successfully closing the company's largest global integration deal.
- SALESFORCEJOB
- Sr. Account Executive3Y
Sr. Account Executive
Salesforce
Pioneered early-stage enterprise SaaS adoption and regional pipeline plays during the foundational shift to cloud architectures, achieving 153% quota attainment and President's Club honors.
- Job: Impiger Technologies Inc — Global GTM Lead · 2025-11 – present · 9 mo — FOCUS: TURNING AI RISK INTO COMPETITIVE ADVANTAGE Leading the Global Go-to-Market strategy for moderor.ai, delivering repeatable and scalable revenue generation through Alliances & Partners. My work enables the tangible outcomes expected with Agentic AI while rigidly protecting enterprise security, compliance, and brand integrity. --- ► ECOSYSTEM & HYPERSCALER SCALE: Productized a repeatable "6-Week Wedge" GTM framework that maps complex enterprise data and AI environments (Microsoft Fabric, AWS Bedrock) directly to cloud consumption metrics (Azure ACR / AWS MACC). This dual-tier "Platform + Agents" motion accelerates partner sales velocity while demonstrating immediate, outcome-driven proo…
- Job: PwC — Solution Advisor · 2023-04 – 2024-01 · 9 mo — PRACTICE FOCUS: REVENUE LIFECYCLE MANAGEMENT & QUOTE-TO-CASH Engaged by PwC to leverage deep expertise in SaaS, revenue operations, and enterprise lifecycle management to help global clients build profitable business models that streamline Quote-to-Cash as the foundation for scalable enterprise transformation.
- Job: Software AG — Regional Sales Manager · 2011-07 – 2016-07 · 5y — Managed strategic technology enterprise alliances and hybrid cloud data movement across the webMethods integration, API, and IoT portfolios—successfully closing the company's largest global integration deal.
- Job: Conga — Enterprise Account Executive · 2021-03 – 2023-03 · 2y — ROLE FOCUS: REVENUE LIFECYCLE MANAGEMENT & GSI ALLIANCES Drove predictable revenue growth across strategic accounts by embedding advanced CPQ and lifecycle orchestration solutions directly into complex enterprise cloud transformation initiatives. --- ► STRATEGIC ALLIANCES & SI ALIGNMENT: Partnered closely with Tier-1 Systems Integrators (including PwC) to align solution positioning with broader cloud transformation roadmaps, expanding regional market presence while maintaining a 100% customer renewal rate. ► PLATFORM SOLUTION INTEGRATION: Achieved 108% average quota attainment by positioning advanced revenue lifecycle applications as essential architecture components within large-scale Sale…
- Job: Medallia — Sales Director · 2016-07 – 2018-07 · 2y — Advised C-suite leadership on enterprise customer experience transformations, achieving 141% quota attainment and President's Club recognition.
- Job: Certain — Director, Strategic Engagement · 2019-07 – 2020-07 · 1y — Managed and expanded strategic Fortune 500 accounts (including Disney, Qlik, and Voya) through joint ecosystem validation and regional partner mapping, achieving 127% lifetime quota attainment.
- Job: Concentrix — Regional Sales Director, VoC · 2018-05 – 2019-06 · 1y 1mo — Orchestrated the comprehensive global GTM strategy, partner enablement, and localized field activation frameworks to drive early-stage enterprise adoption for a flagship Voice of the Customer platform.
- Job: PwC — Director, Salesforce Revenue Cloud · 2024-01 – 2025-06 · 1y 5mo
- Job: Salesforce — Sr. Account Executive · 2008-07 – 2011-07 · 3y — Pioneered early-stage enterprise SaaS adoption and regional pipeline plays during the foundational shift to cloud architectures, achieving 153% quota attainment and President's Club honors.
- Job: LunaStep — Founder · 2025-05 – present · 1y 3mo
- School: The Ohio State University — BS
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ex-Alloy