Mike Wilkins
SaaS & Fintech Marketing/Sales Enablement/GTM Strategy and Execution
GTM strategy/execution across market-facing roles in financial technology including enterprise, startups and scaleup organizations. Global experience working in US, UK and LatAm with extensive travel and exposure to continental Europe and APAC.
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Authorized to work in United States and European Union.
GTM Index
- FRACTIONALFINTECH.NETJOB
- Founding Member1Y 3M
Founding Member
FractionalFintech.net
Embedded team member and fractional consultant for Fintech startups, scalleups and mature organizations. Clients include: Integral Development: Messaging, positioning and sales enablement for Integral Digital digital asset trading and risk management technology solution Exchangelodge: Direct collaboration with founder to develop value prop, initial use cases and sales collateral.
- CLEARWATER ANALYTICS (CWAN)JOB
- Principal - PMM: Risk & Pe…8M
Principal - Product Marketing: Risk & Performance
Clearwater Analytics (CWAN)
- FINBOURNE TECHNOLOGYJOB
- Sr. PMM1Y 1M
Sr. Product Marketing Manager
FINBOURNE Technology
- VELOXJOB
- Head of GTM10M
Head of Go To Market
velox
-Oversee all aspects of the Go-To-Market effort for Velox development platform, including product packaging, messaging and positioning, competitor analysis, and sales enablement. -Collateral creation and management -Top-down and bottom-up email sequence creation and deployment -Website content overhaul -Budget ownership: paid media and thought leadership, event sponsorships, social media advertising. -New market & segment analysis and business development
- R3JOB
- Head of Industry Solutions1Y
Head of Industry Solutions
R3
-Go-To-Market strategy and execution for Corda, the world’s leading permissioned blockchain platform across four target segments -Synthesized disparate use cases into a standard set of “Industry Solutions” for use in initial client engagements across personas -Developed sales playbooks including outreach communications, pre-call planning and discovery questions -Collaborated with Field Marketing and Sales on account plans to support ABM strategies for 20 named high-value accounts -Creation of content tracks for in-person and hybrid events, including annual user conference. -Content management including pitch decks, fact sheets, blogs, email and led related sales enablement sessions
- ADDEPARJOB
- PMM2Y 1M
Product Marketing
Addepar
-Go-To-Market strategy, messaging and execution plans for Addepar’s product offering to multiple segments within the wealth management space. -Responsible for all messaging associated with our quarterly business and product update to clients, prospects and staff. -Created segment-level playbooks for Business Development and Sales teams -Developed and maintained all marketing and messaging content for tiered Addepar Partner ecosystem of 90+ members, including https://integrations.addepar.com/ -Webinar planning, content creation, execution -Oversaw onboarding integration messaging and enablement for Addepar’s first two acquisitions
- ION MARKETS (F/K/A FIDESSA)JOB
- Mktg Communications10M
Marketing Communications
ION Markets (f/k/a Fidessa)
Oversee marketing communications for ION Markets cleared derivatives offering, including messaging and strategy, go-to-market for holistic offering and individual products, website content as well as managing budget.
- FIDESSAJOB
- BD Mgr, Derivatives6Y 8M
Business Development Manager, Derivatives
Fidessa
- Trader Support/Business Tr…1Y 3M
Trader Support/Business Training
Fidessa
- THE WILKINS GROUPJOB
- Principal10Y 8M
Principal
The Wilkins Group
Operating an LLC with two concentrations: 1) Proprietary system-based trading of CME equity index and Treasury products. 2) Consulting, mentoring and training services to the financial services and financial technology community.
- SUNGARD GLOBAL TRADINGJOB
- Product Specialist, North…2Y 1M
Product Specialist, North America
SunGard Global Trading
Responsible for technical/functional aspects of sales process for SunGard Global Trading product suite including proposal writing, presentations and product demonstrations.
- Job: FractionalFintech.net — Founding Member · 2025-05 – present — Embedded team member and fractional consultant for Fintech startups, scalleups and mature organizations. Clients include: Integral Development: Messaging, positioning and sales enablement for Integral Digital digital asset trading and risk management technology solution Exchangelodge: Direct collaboration with founder to develop value prop, initial use cases and sales collateral.
- Job: velox — Head of Go To Market · 2023-04 – 2024-02 — -Oversee all aspects of the Go-To-Market effort for Velox development platform, including product packaging, messaging and positioning, competitor analysis, and sales enablement. -Collateral creation and management -Top-down and bottom-up email sequence creation and deployment -Website content overhaul -Budget ownership: paid media and thought leadership, event sponsorships, social media advertising. -New market & segment analysis and business development
- Job: R3 — Head of Industry Solutions · 2022-02 – 2023-02 — -Go-To-Market strategy and execution for Corda, the world’s leading permissioned blockchain platform across four target segments -Synthesized disparate use cases into a standard set of “Industry Solutions” for use in initial client engagements across personas -Developed sales playbooks including outreach communications, pre-call planning and discovery questions -Collaborated with Field Marketing and Sales on account plans to support ABM strategies for 20 named high-value accounts -Creation of content tracks for in-person and hybrid events, including annual user conference. -Content management including pitch decks, fact sheets, blogs, email and led related sales enablement sessions
- Job: Addepar — Product Marketing · 2020-01 – 2022-02 — -Go-To-Market strategy, messaging and execution plans for Addepar’s product offering to multiple segments within the wealth management space. -Responsible for all messaging associated with our quarterly business and product update to clients, prospects and staff. -Created segment-level playbooks for Business Development and Sales teams -Developed and maintained all marketing and messaging content for tiered Addepar Partner ecosystem of 90+ members, including https://integrations.addepar.com/ -Webinar planning, content creation, execution -Oversaw onboarding integration messaging and enablement for Addepar’s first two acquisitions
- Job: ION Markets (f/k/a Fidessa) — Marketing Communications · 2019-03 – 2020-01 — Oversee marketing communications for ION Markets cleared derivatives offering, including messaging and strategy, go-to-market for holistic offering and individual products, website content as well as managing budget.
- Job: Fidessa — Business Development Manager, Derivatives · 2013-05 – 2020-01
- Job: Fidessa — Trader Support/Business Training · 2012-01 – 2013-04
- Job: The Wilkins Group — Principal · 2009-05 – 2020-01 — Operating an LLC with two concentrations: 1) Proprietary system-based trading of CME equity index and Treasury products. 2) Consulting, mentoring and training services to the financial services and financial technology community.
- Job: SunGard Global Trading — Product Specialist, North America · 2009-11 – 2011-12 — Responsible for technical/functional aspects of sales process for SunGard Global Trading product suite including proposal writing, presentations and product demonstrations.
- Job: FINBOURNE Technology — Sr. Product Marketing Manager · 2024-03 – 2025-04
- Job: Clearwater Analytics (CWAN) — Principal - Product Marketing: Risk & Performance · 2025-12 – present
Skills
Playbooks
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