Edward Pollon
GTM Systems Leader | 208 Cloud Consulting
About
I founded 208 Cloud Consulting in 2022 as a Boise-based GTM systems engineering firm. Since then, our team has helped companies design, build, and maintain the technical infrastructure behind their go-to-market motion — from the first data point that enters the funnel to the reporting the board sees at the end of the quarter.Most companies don’t have a tooling problem. They have a connective tissue problem. The CRM, the enrichment layer, the sequencer, the routing engine, the conversation intelligence, the warehouse — each one was bought to solve a specific pain, and none of them were designed to work together. The result is a stack that technically has everything and functionally does nothing.That’s the work we do:• Architecture — designing a GTM stack that fits how the business actually sells, not how a vendor demo says it should• Engineering — custom development, APIs, and integrations that hold the whole thing together• Data — enrichment, routing, deduplication, and hygiene that survives contact with a real sales team• Operations — the automation, workflows, and reporting that let RevOps run the engine without a developer on standbyWe operate as embedded technical partners, not ticket-takers, which means we care whether what we built still works six months from now.
Company history
- PlaylistGTM Systems Engineering Lead2025-06 – 2026-03 · 9 mo
- PlaylistManager, GTM Systems2026-03 – present · 5 mo
- Clearwater AnalyticsBusiness Development2019-09 – 2021-01 · 1y 4mo
- Impact DirectoriesPrint Media and Digital Marketing Sales Representative2018-05 – 2019-02 · 9 mo
- ADPAssociate District Manager2019-02 – 2019-08 · 6 mo
- PlaylistSr. Salesforce Engineer2024-08 – 2025-06 · 10 mo
- Micron TechnologySr. Salesforce Operations Analyst2023-05 – 2023-07 · 2 mo
- Clearwater AnalyticsSalesforce Business Systems Analyst2021-01 – 2021-10 · 9 mo
- PlaylistSalesforce Engineer2023-07 – 2024-08 · 1y 1mo
- Micron TechnologySalesforce Operations Analyst2021-10 – 2023-05 · 1y 7mo
- 208 Cloud ConsultingFounder & Principal Consultant2022-07 – present · 4y 1mo
Skills
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Clay
ex-Rippling
Amazon Web Services (AWS)