Meredith Miller
Communications & Change Management Strategy
As a seasoned communications and change management professional, I specialize in leading transformative initiatives to drive engagement and alignment across complex organizations.
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At NetApp, I focus on leveraging targeted messaging, strategic communications, and AI-driven tools to support go-to-market operations and empower stakeholders during pivotal business changes. Previously, I spearheaded executive communications and multi-touch change management strategies at VMware/Broadcom, partnering with senior leaders to foster collaboration and inspire trust. My mission is to develop impactful narratives and tailored strategies that amplify organizational goals, elevate employee engagement, and deliver measurable results. I am passionate about driving transformation through data-driven insights, strategic storytelling, and fostering inclusive, high-impact communication practices.
GTM Index
- NETAPPJOB
- Executive Communications L…1Y 3M
Executive Communications Lead, WW GTM Operations
NetApp
- Translate complex GTM Operations initiatives, operational changes, and transformation efforts into clear, compelling messaging tailored to diverse audiences ensuring successful adoption of organizational, process, and technology transformations. - Partner with executive leaders and cross-functional stakeholders to develop and execute communication plans that drive alignment, engagement, and business readiness. - Develop executive communications, leadership messaging, All Hands content, organizational announcements, and strategic narratives to support business priorities.
- BROADCOMJOB
- Communications and Change…1Y 2M
Communications and Change Management Team Lead, VCF Professional Services
Broadcom
- Executive communications lead, which includes ghost-writing communications (announcements, newsletters, presentations, scripts, etc), maintaining communications calendar, and creating a corporate narrative to instill trust in the state of the business - Change management workstream lead, driving a multi-touch communications and enablement plan to engage and inform employees about changes - Acts as trusted business partner across highly matrixed organization, developing strong and collaborative relationships with senior leaders to drive stakeholder alignment and change management
- VMWAREJOB
- Communications Team Leader5Y 4M
Communications Team Leader
VMware Inc.
- Led integrated communications program to raise stakeholder awareness, align stakeholders around mission, and drive influence, including organizational transformation and a new corporate narrative - Collaborated with senior leaders to develop content, define communications strategy and cadence, and deliver a message that resonates with stakeholders - Drove company culture initiatives, including programs on diversity and inclusion, employee recognition, innovation challenges, and listening forums - Acted as project manager and operations lead for communications initiatives, including weekly stakeholder alignment and metrics reporting
- RR DONNELLEYJOB
- MBA Mktg Consultant, Print…11M
MBA Marketing Consultant, Printed Electronic Solutions
RR Donnelley
- Managed marketing and communications for Printed Electronic business unit, which included RFID and IoT solutions - Increased awareness of LED-enabled retail solutions within sales channels via targeted internal communications campaign - Redesigned collateral, intranet pages and external web pages to better reflect business messaging and promote a clear strategic brand vision for each product line
- ALLSCRIPTSJOB
- Sr. Communications Consult…2Y 11M
Sr. Communications Consultant
Allscripts
- Crafted compelling content for external and internal communications campaigns to deliver strategic outcomes and pipeline opportunities - Provided communications consulting for cross-functional teams, including editing, distribution strategies and campaign optimization, to ensure effective programs that reached key segments - Implemented metrics process to measure corporate communications based on industry benchmarks, which enhanced program effectiveness and strategic planning - Managed internal events and programs with senior leaders that improved employee engagement results and drove culture programs, including global give back and employee health intiatives
- PROMETHEUSGROUPJOB
- Mktg Mgr2Y 11M
Marketing Manager
PrometheusGroup
- Planned and executed B2B marketing programs to drive lead generation and nurturing - Led content development plan, including creation of collateral, landing pages, blogs, videos, webinars and targeted emails to touch all stages of a buyer’s journey - Implemented Marketo marketing automation solution to enhance reporting and lead management - Delivered sales enablement tools, including bi-weekly trainings and competitive intelligence to improve sales team effectiveness and communication - Tracked metrics and analyzed success of marketing programs to cascade to senior leadership - Coached junior members to ensure effective programs and events
- TEKELECJOB
- Mktg Specialist4Y 11M
Marketing Specialist
Tekelec
- Managed product marketing campaigns, including messaging development, budgeting and branding alignment to generate lead generation opportunities - Planned and provided on-site management for international and domestic events, meeting strict deadlines and budget, to help sales achieve goals and foster long-term partnerships - Monitored and created content for social media channels to elevate thought leadership engagement for key industry topics - Produced thought leadership communications with subject matter experts, including bylined articles and blogs, that produced media and industry analyst engagement - Led internal communications programs, including management of Sharepoint upgrade an…
- GIBBS & SOELLJOB
- Jr. Account Executive1Y 11M
Jr. Account Executive
Gibbs & Soell
- Managed product launch campaign deliverables for Fortune 500 client, including event planning and media relations that generated customer engagement and news coverage in key markets - Created marketing materials, including newsletter articles, emails and media releases that met branding standards and client expectations
- Job: VMware Inc. — Communications Team Leader · 2018-07 – 2023-11 — - Led integrated communications program to raise stakeholder awareness, align stakeholders around mission, and drive influence, including organizational transformation and a new corporate narrative - Collaborated with senior leaders to develop content, define communications strategy and cadence, and deliver a message that resonates with stakeholders - Drove company culture initiatives, including programs on diversity and inclusion, employee recognition, innovation challenges, and listening forums - Acted as project manager and operations lead for communications initiatives, including weekly stakeholder alignment and metrics reporting
- Job: NetApp — Executive Communications Lead, WW GTM Operations · 2025-05 – present — - Translate complex GTM Operations initiatives, operational changes, and transformation efforts into clear, compelling messaging tailored to diverse audiences ensuring successful adoption of organizational, process, and technology transformations. - Partner with executive leaders and cross-functional stakeholders to develop and execute communication plans that drive alignment, engagement, and business readiness. - Develop executive communications, leadership messaging, All Hands content, organizational announcements, and strategic narratives to support business priorities.
- Job: Broadcom — Communications and Change Management Team Lead, VCF Professional Services · 2023-11 – 2025-01 — - Executive communications lead, which includes ghost-writing communications (announcements, newsletters, presentations, scripts, etc), maintaining communications calendar, and creating a corporate narrative to instill trust in the state of the business - Change management workstream lead, driving a multi-touch communications and enablement plan to engage and inform employees about changes - Acts as trusted business partner across highly matrixed organization, developing strong and collaborative relationships with senior leaders to drive stakeholder alignment and change management
- Job: Allscripts — Sr. Communications Consultant · 2014 – 2016 — - Crafted compelling content for external and internal communications campaigns to deliver strategic outcomes and pipeline opportunities - Provided communications consulting for cross-functional teams, including editing, distribution strategies and campaign optimization, to ensure effective programs that reached key segments - Implemented metrics process to measure corporate communications based on industry benchmarks, which enhanced program effectiveness and strategic planning - Managed internal events and programs with senior leaders that improved employee engagement results and drove culture programs, including global give back and employee health intiatives
- Job: PrometheusGroup — Marketing Manager · 2012 – 2014 — - Planned and executed B2B marketing programs to drive lead generation and nurturing - Led content development plan, including creation of collateral, landing pages, blogs, videos, webinars and targeted emails to touch all stages of a buyer’s journey - Implemented Marketo marketing automation solution to enhance reporting and lead management - Delivered sales enablement tools, including bi-weekly trainings and competitive intelligence to improve sales team effectiveness and communication - Tracked metrics and analyzed success of marketing programs to cascade to senior leadership - Coached junior members to ensure effective programs and events
- Job: Tekelec — Marketing Specialist · 2008 – 2012 — - Managed product marketing campaigns, including messaging development, budgeting and branding alignment to generate lead generation opportunities - Planned and provided on-site management for international and domestic events, meeting strict deadlines and budget, to help sales achieve goals and foster long-term partnerships - Monitored and created content for social media channels to elevate thought leadership engagement for key industry topics - Produced thought leadership communications with subject matter experts, including bylined articles and blogs, that produced media and industry analyst engagement - Led internal communications programs, including management of Sharepoint upgrade an…
- Job: Gibbs & Soell — Jr. Account Executive · 2007 – 2008 — - Managed product launch campaign deliverables for Fortune 500 client, including event planning and media relations that generated customer engagement and news coverage in key markets - Created marketing materials, including newsletter articles, emails and media releases that met branding standards and client expectations
- Job: RR Donnelley — MBA Marketing Consultant, Printed Electronic Solutions · 2017-01 – 2017-12 — - Managed marketing and communications for Printed Electronic business unit, which included RFID and IoT solutions - Increased awareness of LED-enabled retail solutions within sales channels via targeted internal communications campaign - Redesigned collateral, intranet pages and external web pages to better reflect business messaging and promote a clear strategic brand vision for each product line
- School: University of Florida - Warrington College of Business Administration — Master of Business Administration (M.B.A.), International Business, Marketing
- School: The University of North Carolina at Chapel Hill — B.A., Journalism and Mass Communication, Economics
- School: Harvard Business School Online — Certificate in Disruptive Strategy
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