Matt Long
Fractional GTM Leader & Strike Team Builder | Helping Startups Accelerate Revenue & Funding | Co-author of Winning Faster | Co-host, Software Sales Simplified Podcast
A 30-year veteran of Enterprise Software Sales, both as a leader and contributor, I help founders and revenue leaders turn “we should be growing faster” into a repeatable go-to-market engine.
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As Co-Founder & COO at Solution1Sales (S1S), I work as part of a fractional GTM strike team that helps startups and SMBs build pipeline, refine positioning, and convert more opportunities without the overhead and risk of hiring too early. Where we’re most effective: - You’ve raised (or are raising) and need compounding pipeline fast - Founder-led sales have hit a ceiling - You’re pivoting ICP/segment and need messaging and motion refreshed - You need tighter execution across marketing and sales (not more "strategy" or “activity”) What I typically lead and deliver: - ICP selection, positioning, and a clear value narrative that buyers actually repeat - Outbound & demand gen that spins up in weeks (message, test, scale) - Sales process and deal execution (pipeline reviews, multi-threading, negotiation) - Sales assets that convert: demo flows, decks, talk tracks, case studies, and playbooks I also co-run Strategic Sales Optimization (SSO) where we specialize in sales enablement and demo transformation for complex B2B sales cycles. Co-author of the best-selling book, "Winning Faster: The MOVE Framework for Enterprise Sales Success." com/move-book Co-host of the "Software Sales Simplied: Move to Success" podcast. com/podcast If you’re building (or rebuilding) your GTM motion and want faster time-to-pipeline with a foundation that compounds, let’s connect.
GTM Index
- SOLUTION 1 SALESJOB
- Managing Partner and COO1Y 3M
Managing Partner and COO
Solution 1 Sales
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝟭 𝗦𝗮𝗹𝗲𝘀 (𝗦𝟭𝗦) is a fractional go-to-market consultancy purpose-built for companies on the brink of rapid growth. We embed seasoned sales and marketing professionals directly into your business to deliver what early-stage and scaling companies need most: a repeatable, revenue-generating GTM engine. Whether you're an established company, pre-revenue, or post-funding, S1S delivers both 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗔𝗡𝗗 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 to accelerate results. Instead of hiring one rep and hoping they figure it out, our team defines your market, builds your pipeline, launches targeted outreach, and helps close deals. It’s a faster, lower-risk path to revenue. 𝗪𝗵𝗮𝘁 𝗪𝗲 �…
- STRATEGIC SALES OPTIMIZATIONJOB
- Co-Founder2Y
Co-Founder
Strategic Sales Optimization
Strategic Sales Optimization (SSO) helps technology and enterprise software companies win faster by transforming how they sell. Rooted in the proven MOVE Framework, we specialize in aligning Sales Engineers (SEs) and Account Executives (AEs) around one mission: delivering clearer value, driving deeper customer engagement, and closing deals faster. Through targeted services like demo transformation, value-based discovery training, and fractional presales leadership, we bridge the gap between technical expertise and real sales momentum. Whether you need a revitalized demo strategy, stronger SE and AE collaboration, or interim leadership to scale your presales team, SSO delivers practical so…
- PRIVATE APPAREL MANUFACTURERJOB
- GTM Advisor & Strategic Ad…4M
GTM Advisor & Strategic Advisory Board Member
Private Apparel Manufacturer
This client is a tech-enabled merch production and fulfillment partner helping businesses, creators, and teams bring their brands to life. With owned manufacturing facilities in North America and advanced production capabilities—including dye sublimation, DTG, and all-over printing—they deliver premium branded apparel and gear without the delays and risks of overseas sourcing. From corporate merch to custom ecommerce integrations, the client offers a modern alternative to traditional supply chains. 𝗠𝘆 𝗥𝗼𝗹𝗲: As GTM Advisor and Strategic Advisory Board Member, I help shape the client’s go-to-market strategy and revenue growth initiatives. My contributions include: - Advising on sales…
- PRODHUBJOB
- Fractional Head of Solutio…2M
Fractional Head of Solution Engineering | GTM Advisor
Prodhub
Leading the Go-To-Market strategy at ProdHub.ai, a pre-seed startup dedicated to revolutionizing product development. Focused on refining the product offering and driving aggressive customer growth and acquisition. Helped expand Prodhub's customer base and make the transition from pre to post revenue. Prodhub.ai accelerates your product development lifecycle with automated tools that help you identify revenue opportunities, generate PRDs and user stories using proprietary data and Generative AI.
- REACHSUITE.IOJOB
- Advisory Board Member5M
Advisory Board Member
ReachSuite.io
ReachSuite.io is an innovative new platform that creates custom demos and sandboxes tailored to different personas at all stages of the sales cycle. Provided product and market guidance and expanded visibility that resulted in ReachSuite's acquisition by Consensus.
- CONTENTSQUAREJOB
- Sr. Dir of Solutions Consu…2Y
Sr. Director of Solutions Consulting, Focused Accounts
Contentsquare
Leading a team of senior solution consultants to bring some of the largest US businesses into the Contentsquare family. Some of my accounts included American Express, Dell, Disney, and Adobe. During my tenure at Contentsquare, I closed 40 new logos totalling nearly $7M ACV and $13M TCV. I was also instrumental in renewing and growing key accounts with an additional $5.5M of renewal and incremental growth.
- Dir of Pre-Sales, Competit…1Y 11M
Director of Pre-Sales, Competitive, North America
Contentsquare
- QUANTUM METRICJOB
- Senior Solutions Eng1Y 7M
Senior Solutions Engineer
Quantum Metric
Helped fuel the rapid growth of Quantum Metric by closing or expanding over 20 logos during my 1.5 years. Including key wins with Ebay, Comcast, Western Union, StubHub, and Ticketmaster.
- OPTIMIZELYJOB
- Senior Solutions Eng1Y
Senior Solutions Engineer
Optimizely
Brought on board to help with the transition from SMB to Enterprise Sales. Responsible for bringing in larger and more strategic deals as well as creating collateral to support the enterprise sales motion. Some of my accounts included Nike, Microsoft, Carfax, GoDaddy, Chewy, Zendesk, and Chipotle.
- DOMO,JOB
- Senior Sales Consultant3Y 3M
Senior Sales Consultant
Domo, Inc.
I was one of the first Enterprise SEs hired as part of their rapidly expanding Enterprise Sales team. Built out extensive collateral to support the enterprise sales discussions and opportunities for big data.
- IBM TEALEAFJOB
- Senior Sales Eng2Y 10M
Senior Sales Engineer
IBM Tealeaf
I provided technical pre-sales support for enterprise solutions in the Customer Experience Management space. My customers include many companies in the Fortune 500 across a multitude of verticals, including Retail, Financial Services, Telecom, Insurance, and the Public Sector. In my first full year at Tealeaf, I attained 156% of my annual quota with $6.5M in sales. My second year at Tealeaf/IBM, I attained 174% of my annual quota with $7.8M in sales.
- Job: Solution 1 Sales — Managing Partner and COO · 2025-07 – present · 1y 1mo — 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝟭 𝗦𝗮𝗹𝗲𝘀 (𝗦𝟭𝗦) is a fractional go-to-market consultancy purpose-built for companies on the brink of rapid growth. We embed seasoned sales and marketing professionals directly into your business to deliver what early-stage and scaling companies need most: a repeatable, revenue-generating GTM engine. Whether you're an established company, pre-revenue, or post-funding, S1S delivers both 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗔𝗡𝗗 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 to accelerate results. Instead of hiring one rep and hoping they figure it out, our team defines your market, builds your pipeline, launches targeted outreach, and helps close deals. It’s a faster, lower-risk path to revenue. 𝗪𝗵𝗮𝘁 𝗪𝗲 �…
- Job: Strategic Sales Optimization — Co-Founder · 2024-10 – present · 1y 10mo — Strategic Sales Optimization (SSO) helps technology and enterprise software companies win faster by transforming how they sell. Rooted in the proven MOVE Framework, we specialize in aligning Sales Engineers (SEs) and Account Executives (AEs) around one mission: delivering clearer value, driving deeper customer engagement, and closing deals faster. Through targeted services like demo transformation, value-based discovery training, and fractional presales leadership, we bridge the gap between technical expertise and real sales momentum. Whether you need a revitalized demo strategy, stronger SE and AE collaboration, or interim leadership to scale your presales team, SSO delivers practical so…
- Job: Private Apparel Manufacturer — GTM Advisor & Strategic Advisory Board Member · 2025-04 – 2025-08 · 4 mo — This client is a tech-enabled merch production and fulfillment partner helping businesses, creators, and teams bring their brands to life. With owned manufacturing facilities in North America and advanced production capabilities—including dye sublimation, DTG, and all-over printing—they deliver premium branded apparel and gear without the delays and risks of overseas sourcing. From corporate merch to custom ecommerce integrations, the client offers a modern alternative to traditional supply chains. 𝗠𝘆 𝗥𝗼𝗹𝗲: As GTM Advisor and Strategic Advisory Board Member, I help shape the client’s go-to-market strategy and revenue growth initiatives. My contributions include: - Advising on sales…
- Job: Prodhub — Fractional Head of Solution Engineering | GTM Advisor · 2024-07 – 2024-09 · 2 mo — Leading the Go-To-Market strategy at ProdHub.ai, a pre-seed startup dedicated to revolutionizing product development. Focused on refining the product offering and driving aggressive customer growth and acquisition. Helped expand Prodhub's customer base and make the transition from pre to post revenue. Prodhub.ai accelerates your product development lifecycle with automated tools that help you identify revenue opportunities, generate PRDs and user stories using proprietary data and Generative AI.
- Job: ReachSuite.io — Advisory Board Member · 2024-04 – 2024-09 · 5 mo — ReachSuite.io is an innovative new platform that creates custom demos and sandboxes tailored to different personas at all stages of the sales cycle. Provided product and market guidance and expanded visibility that resulted in ReachSuite's acquisition by Consensus.
- Job: Contentsquare — Sr. Director of Solutions Consulting, Focused Accounts · 2022-01 – 2024-01 · 2y — Leading a team of senior solution consultants to bring some of the largest US businesses into the Contentsquare family. Some of my accounts included American Express, Dell, Disney, and Adobe. During my tenure at Contentsquare, I closed 40 new logos totalling nearly $7M ACV and $13M TCV. I was also instrumental in renewing and growing key accounts with an additional $5.5M of renewal and incremental growth.
- Job: Contentsquare — Director of Pre-Sales, Competitive, North America · 2020-02 – 2022-01 · 1y 11mo
- Job: Quantum Metric — Senior Solutions Engineer · 2018-07 – 2020-02 · 1y 7mo — Helped fuel the rapid growth of Quantum Metric by closing or expanding over 20 logos during my 1.5 years. Including key wins with Ebay, Comcast, Western Union, StubHub, and Ticketmaster.
- Job: Optimizely — Senior Solutions Engineer · 2017-07 – 2018-07 · 1y — Brought on board to help with the transition from SMB to Enterprise Sales. Responsible for bringing in larger and more strategic deals as well as creating collateral to support the enterprise sales motion. Some of my accounts included Nike, Microsoft, Carfax, GoDaddy, Chewy, Zendesk, and Chipotle.
- Job: Domo, Inc. — Senior Sales Consultant · 2014-04 – 2017-07 · 3y 3mo — I was one of the first Enterprise SEs hired as part of their rapidly expanding Enterprise Sales team. Built out extensive collateral to support the enterprise sales discussions and opportunities for big data.
- Job: IBM Tealeaf — Senior Sales Engineer · 2011-05 – 2014-03 · 2y 10mo — I provided technical pre-sales support for enterprise solutions in the Customer Experience Management space. My customers include many companies in the Fortune 500 across a multitude of verticals, including Retail, Financial Services, Telecom, Insurance, and the Public Sector. In my first full year at Tealeaf, I attained 156% of my annual quota with $6.5M in sales. My second year at Tealeaf/IBM, I attained 174% of my annual quota with $7.8M in sales.
- School: CSB York — ASB, Computer Science
- School: Corcoran College of Art — BFA, Sculpture/Painting
Skills
Playbooks
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