Matt Anderson, MBA
Revenue Growth Operator | B2B Sales, Lifecycle Marketing, CRM Analytics & E-commerce Growth
I help companies turn messy growth problems into clear revenue My background spans full-cycle sales, lifecycle marketing, CRM operations, paid media reporting, campaign analytics, customer success, and e-commerce growth.
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At Lemonlight, I’ve closed 1M+ in new-business revenue across 195 won deals, selling video production and creative services to marketing, growth, and founder-led teams across SaaS, CPG, healthcare, finance, education, and consumer I also operate hands-on in marketing and growth analytics. For a regulated e-commerce brand, I helped scale online revenue to roughly $1M over 8 months, with email contributing about one-third of total revenue. I also supported paid display reporting through Surfside, where campaigns generated 1M+ impressions, 354K+ reach, 388 attributed conversions, and a reported 69x That work included Klaviyo campaigns, SMS testing, retention strategy, win-back flows, paid media analysis, GA4/Wix reporting, attribution cleanup, and customer behavior analysis. I’m strongest at the intersection of sales, marketing, and operations: building pipeline, talking to customers, writing messaging, analyzing performance, and fixing the systems that tell the revenue Tools I work with include HubSpot, Gong, Klaviyo, GA4, Surfside, Shopify, Wix, Sales Navigator, and reporting workflows across CRM, marketing automation, paid media, and e-commerce I’m especially interested in helping companies grow smarter, not just louder.
GTM Index
- LEMONLIGHTJOB
- Account Executive, Mid Mar…7M
Account Executive, Mid Market
Lemonlight
Closed $2.1M+ in new-business revenue across 195 won deals, owning the full sales cycle from discovery through close. Maintained a ~32% win rate across 612 closed opportunities while managing a high-volume SMB and mid-market sales motion. Closed 26 deals above $25K and 65 deals above $10K, including a largest single deal of ~$100K. Logged 2,500+ meetings and 1,935 recorded sales calls, using call analysis to refine discovery, objection handling, and close strategy. Sold consultative video production solutions to marketing, growth, communications, and founder-led teams across SaaS, CPG, healthcare, finance, education, and consumer services. Translated ambiguous creative needs into scope…
- Account Executive, Mid-Mar…1Y 11M
Account Executive, Mid-Market and SMB
Lemonlight
Jan 2026 = 86% (led team) Feb 26' = 77% (led team) March 26' = 118% (lt) ( Q1 = 94%)(lt) 170% YOY 2024-2025 || 90 Day Close Rate = 20% || NPS Score 25' Avg = 9.2/10 || CSAT Score 25' Avg = 4.6/5 || 2025 Total Revenue = 1.3M Q4 25’ 70% | October 25' 120% | 2025 Q1 Goal 110% | 2025 Q2 Goal 87% (105% EBEL) | 2025 Q3 Goal 60% (80% EBEL) 2024 Q2 Goal 107% | 2024 Q3 Goal 103% + Multi-task 40+ active projects at any given time. + Helping Build Our In-House HERO SaaS Tool ~ Commercial Productions for any business. Corporate, animated, and Creative
- HERO VIDEOJOB
- Sales Lead4M
Sales Lead
Hero Video
- WORKFREELANCEJOB
- GTM Eng5Y 2M
GTM Engineer
Workfreelance
- Helped scale a specialty e-tailer to approximately $1M in online revenue over 8 months, equal to roughly a $1.5M annualized run-rate. - Ads Manager META management for a fighting gym - Supported Surfside paid display campaigns generating 1.14M impressions, 354K+ reach, 388 attributed conversions, $38.99K attributed conversion value, and 5.69x reported ROAS. - Analyzed Surfside eCommerce attribution across 12.44K orders, $1.40M total order value, and $112 AOV to evaluate paid media impact and customer purchase behavior. - Drove approximately $336K in email-attributed revenue, representing about 33% of total revenue, through Klaviyo campaigns and lifecycle messaging - Managed email performa…
- MEADOWJOB
- Account Executive1Y 11M
Account Executive
Meadow
- (I was) Not very Successful Meadow was the first cannabis company accepted into Y Combinator and one of the first all-in-one POS systems in the space.
- HAPPY CABBAGEJOB
- Dir of Growth2Y 11M
Director of Growth
Happy Cabbage
- Very Successful - Easy analytics for retailers. Using machine learning, find answers with the click of a button. An analyst in a box.
- BLAZE®JOB
- Senior Account Executive2Y 11M
Senior Account Executive
BLAZE®
- Really Successful - BLAZE was/is a Series A start-up and the most innovative POS in the space.
- Dir of Sales and Customer…2Y 11M
Director of Sales and Customer Success
BLAZE®
- Pivoted and amplified GTM Strategy - Sales Enablment Creation - Contract Creation - Collateral Creation - Partner development and alignment - Very Successful - This was one of the best moments of my career, and I wouldn't trade this experience for anything else. Building something from nothing with Chris was something I will never forget, and I will be a BLAZE supporter for life.
- ISLANDJOB
- Territory Account Mgr1Y 11M
Territory Account Manager
ISLAND
- Pretty Successful
- DOSISTJOB
- Operations Mgr2Y 11M
Operations Manager
dosist
- SOP Creation - Logistics Management - Manufacturing Management - Cross-functional Collaboration - Integrated Marketing - Account Management - Merchandising - Very Successful
- SHIPHAWKJOB
- Account Executive1Y 11M
Account Executive
ShipHawk
- Not that Successful
- Job: Lemonlight — Account Executive, Mid-Market and SMB · 2024-04 – 2026-03 · 1y 11mo — Jan 2026 = 86% (led team) Feb 26' = 77% (led team) March 26' = 118% (lt) ( Q1 = 94%)(lt) 170% YOY 2024-2025 || 90 Day Close Rate = 20% || NPS Score 25' Avg = 9.2/10 || CSAT Score 25' Avg = 4.6/5 || 2025 Total Revenue = 1.3M Q4 25’ 70% | October 25' 120% | 2025 Q1 Goal 110% | 2025 Q2 Goal 87% (105% EBEL) | 2025 Q3 Goal 60% (80% EBEL) 2024 Q2 Goal 107% | 2024 Q3 Goal 103% + Multi-task 40+ active projects at any given time. + Helping Build Our In-House HERO SaaS Tool ~ Commercial Productions for any business. Corporate, animated, and Creative
- Job: ISLAND — Territory Account Manager · 2019 – 2020 · 1y — - Pretty Successful
- Job: Lemonlight — Account Executive, Mid Market · 2026-03 – present · 5 mo — Closed $2.1M+ in new-business revenue across 195 won deals, owning the full sales cycle from discovery through close. Maintained a ~32% win rate across 612 closed opportunities while managing a high-volume SMB and mid-market sales motion. Closed 26 deals above $25K and 65 deals above $10K, including a largest single deal of ~$100K. Logged 2,500+ meetings and 1,935 recorded sales calls, using call analysis to refine discovery, objection handling, and close strategy. Sold consultative video production solutions to marketing, growth, communications, and founder-led teams across SaaS, CPG, healthcare, finance, education, and consumer services. Translated ambiguous creative needs into scope…
- Job: BLAZE® — Senior Account Executive · 2019 – 2021 · 2y — - Really Successful - BLAZE was/is a Series A start-up and the most innovative POS in the space.
- Job: Meadow — Account Executive · 2023 – 2024 · 1y — - (I was) Not very Successful Meadow was the first cannabis company accepted into Y Combinator and one of the first all-in-one POS systems in the space.
- Job: Hero Video — Sales Lead · 2026-06 – present · 2 mo
- Job: ShipHawk — Account Executive · 2015 – 2016 · 1y — - Not that Successful
- Job: BLAZE® — Director of Sales and Customer Success · 2016 – 2018 · 2y — - Pivoted and amplified GTM Strategy - Sales Enablment Creation - Contract Creation - Collateral Creation - Partner development and alignment - Very Successful - This was one of the best moments of my career, and I wouldn't trade this experience for anything else. Building something from nothing with Chris was something I will never forget, and I will be a BLAZE supporter for life.
- Job: Workfreelance — GTM Engineer · 2021-08 – present · 5y — - Helped scale a specialty e-tailer to approximately $1M in online revenue over 8 months, equal to roughly a $1.5M annualized run-rate. - Ads Manager META management for a fighting gym - Supported Surfside paid display campaigns generating 1.14M impressions, 354K+ reach, 388 attributed conversions, $38.99K attributed conversion value, and 5.69x reported ROAS. - Analyzed Surfside eCommerce attribution across 12.44K orders, $1.40M total order value, and $112 AOV to evaluate paid media impact and customer purchase behavior. - Drove approximately $336K in email-attributed revenue, representing about 33% of total revenue, through Klaviyo campaigns and lifecycle messaging - Managed email performa…
- Job: dosist — Operations Manager · 2015 – 2017 · 2y — - SOP Creation - Logistics Management - Manufacturing Management - Cross-functional Collaboration - Integrated Marketing - Account Management - Merchandising - Very Successful
- Job: Happy Cabbage — Director of Growth · 2021 – 2023 · 2y — - Very Successful - Easy analytics for retailers. Using machine learning, find answers with the click of a button. An analyst in a box.
- School: Loyola Marymount University — Master of Business Administration - MBA, Marketing
- School: DePaul University — Business Administration and Management, General
- School: UCLA Extension — Financial Management
- School: Udacity — Data Science Nano Degree
Skills
Playbooks
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