Matt Anderson, MBA

Revenue Growth Operator | B2B Sales, Lifecycle Marketing, CRM Analytics & E-commerce Growth

Workfreelanceex-ISLANDex-BLAZE®

“

I help companies turn messy growth problems into clear revenue My background spans full-cycle sales, lifecycle marketing, CRM operations, paid media reporting, campaign analytics, customer success, and e-commerce growth.

More

At Lemonlight, I’ve closed 1M+ in new-business revenue across 195 won deals, selling video production and creative services to marketing, growth, and founder-led teams across SaaS, CPG, healthcare, finance, education, and consumer I also operate hands-on in marketing and growth analytics. For a regulated e-commerce brand, I helped scale online revenue to roughly $1M over 8 months, with email contributing about one-third of total revenue. I also supported paid display reporting through Surfside, where campaigns generated 1M+ impressions, 354K+ reach, 388 attributed conversions, and a reported 69x That work included Klaviyo campaigns, SMS testing, retention strategy, win-back flows, paid media analysis, GA4/Wix reporting, attribution cleanup, and customer behavior analysis. I’m strongest at the intersection of sales, marketing, and operations: building pipeline, talking to customers, writing messaging, analyzing performance, and fixing the systems that tell the revenue Tools I work with include HubSpot, Gong, Klaviyo, GA4, Surfside, Shopify, Wix, Sales Navigator, and reporting workflows across CRM, marketing automation, paid media, and e-commerce I’m especially interested in helping companies grow smarter, not just louder.