Alexa Bartimus

Fractional Marketing & GTM Operator | Healthcare, HealthTech, Life Sciences, Biopharma & Mission-Driven AI | AI-Enabled Demand Gen, RevOps & Campaign Execution | Turning Growth Plans Into Pipeline

AAlexa Bartimusex-Splunkex-Antenna

“

Most companies don't have a strategy They have an execution

More

The GTM plan exists. The ICP is defined. The budget is approved. The campaigns are But somewhere between strategy and revenue, the work That's where I come I'm a Fractional Growth Partner and AI Operator with 10+ years helping healthcare, healthtech, biopharma, cybersecurity, federal health, and B2B SaaS organizations turn growth plans into operating systems that I work at the intersection of growth strategy, campaign execution, marketing operations, and AI-enabled workflows—building the systems, processes, and programs that move pipeline, improve conversion, and create measurable business What I do:→ Growth & GTM Strategy — campaign planning, customer journeys, demand generation, thought leadership programs, and revenue-focused marketing initiatives→ Growth Operations — HubSpot, Salesforce, Marketo, automation workflows, lead management, reporting, and process optimization→ Demand Generation — ABM programs, nurture strategies, lifecycle marketing, webinar programs, paid media, and outbound motion alignment→ AI-Powered Execution — content systems, workflow automation, research, enrichment, campaign QA, and operational efficiency→ Analytics & Optimization — dashboards, attribution, conversion analysis, reporting, and identifying what drives pipeline growthResults:→ $8M+ influenced pipeline and $2M+ closed pipeline→ 4x ROAS across paid and lifecycle marketing programs→ 122% YoY website traffic growth for a biopharma organization→ SQL conversion increased from 12% to 23% through GTM, ABM, and operations optimization→ 109% increase in demo requests through customer journey and website optimization initiativesBased in Columbus, OH and working remotely Most energized by healthcare, healthtech, AI, and B2B SaaS companies building innovative solutions in complex and regulated markets.