Alexa Bartimus

Fractional Marketing & GTM Operator | Healthcare, HealthTech, Life Sciences, Biopharma & Mission-Driven AI | AI-Enabled Demand Gen, RevOps & Campaign Execution | Turning Growth Plans Into Pipeline

Columbus, Ohio Metropolitan Area17k followers

Alexa Bartimus

ex-ICF

ex-Splunk

Most companies don't have a strategy They have an execution
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The GTM plan exists. The ICP is defined. The budget is approved. The campaigns are But somewhere between strategy and revenue, the work That's where I come I'm a Fractional Growth Partner and AI Operator with 10+ years helping healthcare, healthtech, biopharma, cybersecurity, federal health, and B2B SaaS organizations turn growth plans into operating systems that I work at the intersection of growth strategy, campaign execution, marketing operations, and AI-enabled workflows—building the systems, processes, and programs that move pipeline, improve conversion, and create measurable business What I do:→ Growth & GTM Strategy — campaign planning, customer journeys, demand generation, thought leadership programs, and revenue-focused marketing initiatives→ Growth Operations — HubSpot, Salesforce, Marketo, automation workflows, lead management, reporting, and process optimization→ Demand Generation — ABM programs, nurture strategies, lifecycle marketing, webinar programs, paid media, and outbound motion alignment→ AI-Powered Execution — content systems, workflow automation, research, enrichment, campaign QA, and operational efficiency→ Analytics & Optimization — dashboards, attribution, conversion analysis, reporting, and identifying what drives pipeline growthResults:→ $8M+ influenced pipeline and $2M+ closed pipeline→ 4x ROAS across paid and lifecycle marketing programs→ 122% YoY website traffic growth for a biopharma organization→ SQL conversion increased from 12% to 23% through GTM, ABM, and operations optimization→ 109% increase in demo requests through customer journey and website optimization initiativesBased in Columbus, OH and working remotely Most energized by healthcare, healthtech, AI, and B2B SaaS companies building innovative solutions in complex and regulated markets.

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GTM Index

ALEXA BARTIMUSJOB
1. Fractional Mktg
  10Y 1M
ICFJOB
1. Senior Mktg Mgr
  4M
SPLUNKJOB
1. Mktg Mgr
  6M
CORVALJOB
1. Digital Mktg Mgr
  1Y 4M
HEALTHY DASH OF SOCIALJOB
1. Senior Mktg Mgr
  9Y 3M
CONNECTIONS HEALTH SOLUTIONSJOB
1. Mktg Mgr
  1Y
ANTENNAJOB
1. Mktg Consultant
  7M
LUMIATAJOB
1. PMM
  1Y 1M
SWEATY WISDOMJOB
1. Client Relations Mgr
  1Y 11M
REBEL HEALTH,JOB
1. Social Media Mgr
  1Y 11M

Job: Alexa Bartimus — Fractional Marketing | GTM Strategy & Operator · 2016-09 – present · 9y 11mo — Senior Marketing Manager — Healthcare, Digital Health & B2B SaaS Embedded senior marketing manager for lean scaling teams and enterprise marketing orgs that need senior-level marketing leadership without the full-time overhead. I come in as the senior marketing hire — owning GTM strategy, campaign execution, demand generation, marketing operations, and team leadership — across healthcare AI, digital health, biopharma, federal health, cybersecurity, B2B SaaS, and wellness & lifestyle brands. Client engagements have included Lumiata, ICF International, Splunk, Connections Health Solutions, Antix Consulting / DCCA, All Covered (Konica Minolta), and a range of wellness and lifestyle DTC brand…
Job: ICF — Senior Marketing Manager · 2024-11 – 2025-03 · 4 mo — → Delivered integrated marketing programs for federal health agency clients — stakeholder outreach, event marketing, content strategy, and digital campaign execution → Built HubSpot campaign infrastructure and reporting dashboards aligning agency program goals to measurable marketing KPIs → Translated complex federal health program objectives into campaign briefs, creative direction, and plain-language content for mixed clinical and consumer audiences → Coordinated cross-functional delivery between ICF program leads, federal client stakeholders, and external creative partners to keep multi-quarter campaigns on spec and on schedule
Job: Splunk — Marketing Manager · 2024-04 – 2024-10 · 6 mo — → Executed cybersecurity marketing campaigns across email, content, and webinar channels for enterprise security and observability audiences → Developed content assets across the security portfolio — blog content, whitepapers, webinar tracks, and sales enablement — supporting enterprise ABM plays → Ran multi-touch nurture programs mapped to security buyer personas (CISOs, SOC leads, platform teams), feeding marketing-sourced pipeline into the SDR motion → Partnered with product and field marketing on campaign briefs, launch timing, and post-campaign reporting
Job: Corval — Digital Marketing Manager · 2023-03 – 2024-07 · 1y 4mo — Digital Marketing Manager — Biopharma Commercialization Platform → Partnered with the Director of Marketing to build and execute the full digital marketing strategy — content, social, email, and lead generation programs running across the buyer journey for pharma commercial audiences → Launched and ran the company's biopharma KOL panel program end-to-end — speaker identification and engagement, panel production, content capture, and post-event distribution — driving brand authority with pharma commercial leaders and consistent inbound lead generation → Built lead generation sequences in partnership with Sales, aligning marketing-sourced pipeline to pharma and biotech sales goals and improv…
Job: HEALTHY DASH OF SOCIAL — Senior Marketing Manager · 2014-09 – 2023-12 · 9y 3mo — Established digital marketing consultancy to build and execute social media strategies designed to grow audiences for wellness and lifestyle brands. Manage digital marketing projects from end to end, encompassing strategy, lead generation, brand alignment, content marketing, mobile marketing, email marketing, analytics, SEO, social media, and public relations. Track, measure, and analyze projects against goals, benchmarks, and KPIs through monthly analytics reports and Dubsado CRM. Lead teams of up to 6 freelancers. Skills in this position: - Digital Marketing Strategy - Social Media Management - Marketing Campaign Management - Content Marketing - Marketing Analytics ❝She dove deep into o…
Job: Connections Health Solutions — Marketing Manager · 2022-06 – 2023-06 · 1y — → Led marketing programs for a behavioral health crisis services provider expanding into new markets — demand gen, lifecycle, and referral programs → Built multi-channel acquisition campaigns (email, paid, content, events) targeting health system partners, payers, and community health stakeholders → Developed messaging frameworks that translated complex behavioral health service lines into clear value for clinical and executive buyers → Owned HubSpot campaign setup, lead scoring, and reporting, feeding qualified opportunities into the sales motion
Job: Antenna — Marketing Consultant · 2022-05 – 2022-12 · 7 mo — • Support marketing plans; accountable for execution and management of tactical plans • Project management including marketing tactical plan (including events – tradeshows), deployment and management within Wrike • Reconcile the campaign lead and opportunity flow into Salesforce and then into Spotfire; monitor and follow up to ensure lead movement • Collect and prepare marketing plan related data for analysis • Day to day management of updates to the Payer Assets and management of budget/forecast files • Support the movement towards new tool development in support of overall marketing process efficiencies •Formulate, direct and coordinate marketing activities and policies to promote product…
Job: Lumiata — Product Marketing Manager · 2021-02 – 2022-03 · 1y 1mo — → Led product marketing and demand generation for a healthcare AI platform serving health plans, provider groups, and life sciences clients → Rebuilt the ABM program — account targeting, personalized content tracks, and multi-touch outreach cadences — lifting SQL conversion from 12% to 23% → Drove 122% YoY website traffic growth through SEO-backed content strategy and LinkedIn thought leadership programs → Produced clinical and executive content (whitepapers, case studies, webinars) translating machine learning capabilities into language that clinical and health plan buyers actually respond to → Partnered with Product and Sales on positioning, messaging, and launch motions for net-new featu…
Job: Sweaty Wisdom — Client Relations Manager · 2018 – 2019 · 1y — Engaged local small business community by writing blog posts on topics to enhance digital marketing strategies. Curated visual feeds for digital marketing platforms. Managed client accounts and community for this social media and branding agency.
Job: Rebel Health, LLC — Social Media Manager · 2018 – 2019 · 1y — Maximized audience engagement by developing and executing social media strategy, comprised of community building, content calendar, social media posts, and email marketing. ❝Her knowledge of SM trends, graphic design skills, innovative thinking, and idea generation are invaluable!❞ ➤ Enabled business to measure impact of social media strategy by implementing and leveraging Dubsado CRM system to collect, analyze, and compile data into company’s first enterprise report including impressions, website traffic, and click-through rates.
School: Indiana Wesleyan University — Bachelor of Science, Business Administration - BSBA
School: Indiana Wesleyan University — Associate of Science - AS, Human Services

Skills

SalesforceHubSpotMarketoDemand GenerationDigital Marketing MediaWeb Marketing StrategyB2B Marketing StrategyGoogle AnalyticsAnalytical SkillsB2B MarketingInbound MarketingTrade ShowsMarketing TechnologyMarketing OperationsMarketing AnalyticsMulti-Channel MarketingCampaignsStrategic Marketing ManagementMarketing Campaign ManagementSales

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Alexa Bartimus

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