Mark K.

Pi-Shaped Professional | GTMe & RevOps @ Peakora | Oxford Alum

Zagreb, Zagreb, Croatia3.8k followers

Peakora

ex-Caplena AGex-HOME REALITY NEKRETNINE ✨🏡

I've been many things throughout the years: a curious kid, a mischievous teenager, an international student, a pro kickboxer, a uni dropout, an Oxford alumnus, a salesman, a speaker, a deep thinker, a digital marketer, an entrepreneur, and now a GTM engineer.
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Embodying each of these labels shaped who I’ve become, but also forged the cognitive flexibility required to continuously reinvent myself in response to life’s demands. I’m forever grateful for the lessons learned from wearing so many different hats, as I continue on this unconventional journey, at the bleeding edge of emerging tech, during the most exciting time in human history. The more I’ve worked in growth, sales, and GTM, the more one thing has become obvious: The biggest barrier companies face while scaling revenue isn't effort. It’s a sloppy system. Most teams aren’t losing because they’re not trying hard enough. They’re losing because the foundation is weak: inconsistent pipeline, fuzzy targeting, messy data, poor deliverability, generic outreach, and a CRM that doesn’t reflect reality. So nothing compounds. Everything resets every month. At Peakora, I build client-owned Go-to-Market + RevOps systems that fix those problems at the root. My work involves: ♟️ Client Strategy → Defining ICPs, mapping dream outcomes, identifying core pains, and choosing the highest-leverage growth angles. 🧲 Offer Engineering → Reverse-engineering high-perceived-value offers that feel premium, but scale cleanly. 💡 Smart Campaign Execution → Building multi-channel sequences with personalization at scale, grounded in data, signals, and strong positioning. ⚙️ System Architecture (Clay + CRM) → Designing enrichment pipelines, scoring, routing, automation, and reporting so the revenue engine actually runs without manual chaos. 🔄 All-Bound Mindset → Warming leads through network awareness, nurturing loops, and signal-triggered engagement instead of transactional “blast and pray” outbound. 📊 Iteration & Impact → Tracking KPIs obsessively, refining what works, and scaling only after traction is proven. Still obsessed with the same thing: building growth systems that compound. Languages: English (C2) | German (C2) | Croatian (Native) | Spanish (B2) Always open to connecting with founders and revenue leaders who want to own their GTM engine, not rent one.

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GTM Index

MK DIGITALJOB
1. Founder & GTM Consultant
  3Y 5M
PEAKORAJOB
1. GTM Eng
  9M
INSTANTLY.AIJOB
1. GTM Eng
  6M
2. Expert
  1Y 5M
CLAYJOB
1. Expert
  1Y 5M
ZWSOFTJOB
1. Sales Mgr DACH
  6M
CAPLENA AGJOB
1. Founding Growth Specialist
  1Y 11M
SOCIALSWAP.IOJOB
1. Copywriter
  5M
INSTITUTE OF DATA & MARKETING (IDM)SCHOOL
1. Certificate in Digital and…
  1Y 11M
HV DIGITALJOB
1. Sales Mgr
  1Y
OXFORD BROOKES UNIVERSITYSCHOOL
1. Master of Science - MS, Di…
  1Y 8M
HOME REALITY NEKRETNINE ✨🏡JOB
1. Real Estate Agent
  0M
LIBERTAS INTERNATIONAL UNIVERSITYSCHOOL
1. Bachelor of Science - BS,…
  9M
SAVENDO AGJOB
1. Sales Rep
  3M
LAUDER BUSINESS SCHOOLSCHOOL
1. Bachelor of Applied Scienc…
  3Y 11M
ROCHESTER INSTITUTE OF TECHNOLOGYSCHOOL
1. Bachelor's degree, Interna…
  1Y 11M

Job: MK Digital — Founder & GTM Consultant · 2023-05 – present · 3y 3mo — Served as a GTM advisor for 3 early-stage ventures (B2B & B2C) and 1 established consulting company (B2B), developing comprehensive business, marketing, and sales roadmaps as well as custom tools and systems to take them from idea to cash-flow positive. • Architected and deployed a custom GTM engine that generates leads, enriches them on custom data points, and runs video+landing page outreach that books meetings on autopilot using Python, Clay, and Lemlist, achieving a 10.3% prospect reply rate, 5x higher than industry benchmarks for a niche B2B consulting company in the Austrian market. • Designed a detailed financial forecast, marketing, sales, and product road map, configured the Meta…
Job: Caplena AG — Founding Growth Specialist · 2022-03 – 2024-02 · 1y 11mo — - Languages: English and German - Clients: International, B2B Enterprise Operations: • Created new opportunities with the sales team through a combination of smart lead finding, social selling, email campaigns, cold calling, video outreaches, and other outbound sales techniques. • Worked closely with Account Executives to ensure a healthy sales pipeline. • Improved and maintained a scalable, complex, and multilingual outbound prospecting system. • Tracked & managed prospects as well as qualifying leads by using an up-to-date sales tech stack. • Participated in team meetings, networking, trade show events, and activities to grow the business. • Collaborated with Product, Marketing as well…
Job: HOME REALITY NEKRETNINE ✨🏡 — Real Estate Agent · 2021-05 – 2021-05 · 0 mo — - Clients: Croatia, B2C • Real estate acquisition by cold calling • Presenting real estate and contracts • Writing offers via email and CMS entry
Job: Instantly.ai — Expert · 2024-02 – 2025-07 · 1y 5mo
Job: HV Digital — Sales Manager · 2021-06 – 2022-06 · 1y — - Languages: English and German - Clients: UK & DACH Region, B2B • Client correspondence and consulting about offered services & products. • Sold web development and web design services. • Contributed ideas & input into the marketing and product development processes. • Continuously challenged myself to develop sales experience within the team and improve our sales-related processes and tools.
Job: Socialswap.io — Copywriter · 2022-08 – 2023-01 · 5 mo — - Languages: English and German • Created systematic and professionally structured Medium blog posts in English,...👇 • ...Based on weekly project update calls in German alongside macroeconomic, geopolitical, and relevant news from the crypto and DeFi world. • Assisted in the project roadmap development and innovations by interacting with a community of over 2000 investors.
Job: Savendo AG — Sales Rep · 2018-10 – 2019-01 · 3 mo — - Languages: English and German - Clients: DACH Region, B2B • Compiling lead lists • Cold-calling • Organizing meetings with local business owners • Sales pitching and product demos
Job: Instantly.ai — GTM Engineer · 2025-07 – 2026-01 · 6 mo — - Languages: English, German, Spanish, and Croatian - Clients: International, B2B Enterprise Operations: • Architected and executed end-to-end Go-to-Market engines for Instantly's VIP clients, managing a portfolio of high-growth B2B SaaS and AI companies. • Bridged client onboarding and strategic execution, defining Ideal Customer Profiles (ICPs), total addressable markets (TAMs), and building comprehensive, data-driven outbound strategies from the ground up. • Engineered comprehensive GTM strategies, running outbound sequences leveraging the full Instantly.ai suite, crafting irresistible offers, unique copy angles, and custom lead magnets to deliver hyper-personalized messaging at sc…
Job: Clay — Expert · 2024-08 – 2026-01 · 1y 5mo
Job: ZWSOFT — Sales Manager DACH · 2024-10 – 2025-04 · 6 mo — - Languages: German - Clients: DACH Operations: • Led the full sales cycle across Germany, Austria, and Switzerland for ZWSoft’s CAD software solutions. • Managed inbound and outbound leads using a structured follow-up process (calls, emails, SMS) across a 60-day cycle to maximize engagement and conversion. • Applied MEDDIC sales methodology to qualify opportunities, identify customer pain points, and guide prospects through the decision-making process. • Conducted pre-sales investigations using LinkedIn, HubSpot, and official channels to tailor outreach and build informed proposals. • Closed 3 new business deals and successfully transitioned clients to long-term customers, contributi…
Job: Peakora — GTM Engineer · 2026-01 – present · 7 mo — - Languages: English, German, Spanish, and Croatian - Clients: DACH, International, B2B Startups & IT SMBs Operations: • Architecting and deploying end-to-end Go-to-Market + RevOps systems for Peakora clients, building client-owned revenue infrastructure that compounds over time. • Owning the full Foundation build (Months 1–3): ICP definition, TAM mapping, segmentation logic, tech stack architecture, and launching the first campaigns with clear milestones and success metrics. • Designing and implementing Clay + CRM (HubSpot-first) infrastructure: data sourcing, enrichment pipelines, scoring, deduplication, routing, lifecycle automation, and CRM writeback governance. • Engineering conve…
School: Oxford Brookes University — Master of Science - MS, Digital Marketing · 2020-01 – 2021-09
School: Libertas International University — Bachelor of Science - BS, International Business · 2019-04 – 2020-01
School: Lauder Business School — Bachelor of Applied Science (B.A.Sc.), International Business Administration · 2015 – 2018-12
School: Rochester Institute of Technology — Bachelor's degree, International Business · 2014 – 2015
School: Institute of Data & Marketing (IDM) — Certificate in Digital and Direct Marketing, Marketing · 2021 – 2022

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Clayenrichment pipelineautomationMarketing StrategyGTMPersonalizationOutbound MarketingGo-to-Market StrategyB2B SoftwareFacebook AdsGoogle AdsBusiness MeetingsOrganization SkillsContent MarketingStrategic CommunicationsSalesNegotiationBusiness-to-Business (B2B)Search Engine Optimization (SEO)StartupsDigital MarketingStrategyPresentation Skills

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Mark K.

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