Maria Pia Almora Vargas, MBA
GTM Senior Marketing Specialist at Gen™ | MBA 2021 | Marketing Swiss Army Knife | Curious Thinker
I have two passions in life: creativity and making a positive impact in the world. For the first one I majored in Advertising and soon after fell in love with Marketing.
More
Since then, I have 10+ years of experience creating campaigns, products, strategies and leading negotiations in an innovative way. Alongside I have always cared for making a positive impact in the world volunteering for social causes and bringing a smile wherever I go. It actually costs nothing to do it!
GTM Index
- GEN™JOB
- Senior GTM Mktg Specialist2Y 5M
Senior GTM Marketing Specialist
Gen™
- Global Partner Mktg Specia…2Y 10M
Global Partner Marketing Specialist
Gen™
- COX COMMUNICATIONSJOB
- Mktg Analyst MBA11M
Marketing Analyst MBA
Cox Communications
• Defined Brand Identity, Target Communities and Formula to Success harmonizing stakeholders’ viewpoints. • Created and implemented Launch Campaign. The campaign included the enhancement of webpage, creation of introductory video, articles and social media posting. • Organized Effective Engagement project creating playbooks for engagement activities with our Target Communities. • Enhanced project search and concept in-take through data management.
- JUEGOS PANAMERICANOS Y PARAPANAMERICANOS LIMA 2019JOB
- Acreditation Analyst7M
Acreditation Analyst
Juegos Panamericanos y Parapanamericanos Lima 2019
• Supervised administration for delegations from 9 countries with 7,000 members, including the US Olympic Committee. • Managed data for compliance and accuracy to assign access and privileges within tight deadlines.
- NUTRIPOINT BY SANEXIMJOB
- Mktg Coordinator6M
Marketing Coordinator
NutriPoint by Sanexim
• Supervised graphic design and collaborated to create campaigns in compliance with brand standards. • Led social media marketing including Facebook and Instagram; oversaw one community manager. Achieved 10% growth. • Supervised trade marketing in point of purchase (18 stores). Created brand compliance process with 99% adherence. • Conducted brand sponsored events including sporting exhibitions, samplings and workshops with up to 1,000+ attendance.
- ADECCOJOB
- Trade Mktg Coordinator for…5M
Trade Marketing Coordinator for Gloria
Adecco
• Conducted trade marketing campaign implementation in point of purchase for retail and wholesale stores. Directed key campaign hiring 100% increase in personnel, completed on time and on budget within a tight deadline. • In charge of a team of 20 supervisors and 350 merchandising implementation staff. Planned and conducted training.
- BODEGA SAN NICOLAS - PISCO 1615JOB
- Key Account Mgr1Y
Key Account Manager
Bodega San Nicolas - Pisco 1615
• Searched and negotiated large scale client contracts such as SPSA chain of supermarkets for all 30 premium stores and WDFG, the retailer for Lima airport´s Duty Free shop. • Product Development: Pisco + botanicals pack (packaging, pricing, alliance for bundle, retail negotiation).
- INKA CROPS S.A.JOB
- Sales and Mktg Supervisor2Y 2M
Sales and Marketing Supervisor
Inka Crops S.A.
• Marketing Product Management for all brands. Achieved 12.7% sales growth in 2014. • Conducted yearly rebate negotiation with supermarket chains which resulted in several product entries. • Created and implemented main product relaunch. Concept creation, lead design, marketing material creation, organized 3 events, negotiated with retailers additional shelf space and promotional calendar. • Analyzed Euromonitor market research data to determine market share for category and drive strategy. • Supervised a team of 3 merchandising implementation staff/sales promotors.
- Mktg Assistant8M
Marketing Assistant
Inka Crops S.A.
• Coordinated vendor relationships. • Consolidated information to create executive level presentations for directory meetings.
- PUBLICIS GROUPEJOB
- Creative Copywriter11M
Creative Copywriter
Publicis Groupe
• Concept and campaign creation for Vivanda Supermarkets. • Led design of graphic pieces • Content check for spelling and punctuation
- WIKOTJOB
- Digital Account Management…5M
Digital Account Management Assistant
Wikot
• Coordinated development of digital solutions like webpages, widgets and social media accounts for Yell (PAOL y Tor el Doctor), Scotiabank, Metro, Wong and Cencosud bank. • Led design of creative pieces
- CENTRAL MEDIA SACJOB
- Media Analyst5M
Media Analyst
Central Media SAC
- Job: Gen™ — Global Partner Marketing Specialist · 2021-07 – 2024-05 · 2y 10mo
- Job: Adecco — Trade Marketing Coordinator for Gloria · 2017-01 – 2017-06 · 5 mo — • Conducted trade marketing campaign implementation in point of purchase for retail and wholesale stores. Directed key campaign hiring 100% increase in personnel, completed on time and on budget within a tight deadline. • In charge of a team of 20 supervisors and 350 merchandising implementation staff. Planned and conducted training.
- Job: Juegos Panamericanos y Parapanamericanos Lima 2019 — Acreditation Analyst · 2018-12 – 2019-07 · 7 mo — • Supervised administration for delegations from 9 countries with 7,000 members, including the US Olympic Committee. • Managed data for compliance and accuracy to assign access and privileges within tight deadlines.
- Job: Inka Crops S.A. — Marketing Assistant · 2012-12 – 2013-08 · 8 mo — • Coordinated vendor relationships. • Consolidated information to create executive level presentations for directory meetings.
- Job: Gen™ — Senior GTM Marketing Specialist · 2024-05 – present · 2y 3mo
- Job: Publicis Groupe — Creative Copywriter · 2011-12 – 2012-11 · 11 mo — • Concept and campaign creation for Vivanda Supermarkets. • Led design of graphic pieces • Content check for spelling and punctuation
- Job: Cox Communications — Marketing Analyst MBA · 2020-06 – 2021-05 · 11 mo — • Defined Brand Identity, Target Communities and Formula to Success harmonizing stakeholders’ viewpoints. • Created and implemented Launch Campaign. The campaign included the enhancement of webpage, creation of introductory video, articles and social media posting. • Organized Effective Engagement project creating playbooks for engagement activities with our Target Communities. • Enhanced project search and concept in-take through data management.
- Job: Bodega San Nicolas - Pisco 1615 — Key Account Manager · 2015-11 – 2016-11 · 1y — • Searched and negotiated large scale client contracts such as SPSA chain of supermarkets for all 30 premium stores and WDFG, the retailer for Lima airport´s Duty Free shop. • Product Development: Pisco + botanicals pack (packaging, pricing, alliance for bundle, retail negotiation).
- Job: Inka Crops S.A. — Sales and Marketing Supervisor · 2013-09 – 2015-11 · 2y 2mo — • Marketing Product Management for all brands. Achieved 12.7% sales growth in 2014. • Conducted yearly rebate negotiation with supermarket chains which resulted in several product entries. • Created and implemented main product relaunch. Concept creation, lead design, marketing material creation, organized 3 events, negotiated with retailers additional shelf space and promotional calendar. • Analyzed Euromonitor market research data to determine market share for category and drive strategy. • Supervised a team of 3 merchandising implementation staff/sales promotors.
- Job: Central Media SAC — Media Analyst · 2010-06 – 2010-11 · 5 mo
- Job: NutriPoint by Sanexim — Marketing Coordinator · 2018-05 – 2018-11 · 6 mo — • Supervised graphic design and collaborated to create campaigns in compliance with brand standards. • Led social media marketing including Facebook and Instagram; oversaw one community manager. Achieved 10% growth. • Supervised trade marketing in point of purchase (18 stores). Created brand compliance process with 99% adherence. • Conducted brand sponsored events including sporting exhibitions, samplings and workshops with up to 1,000+ attendance.
- Job: Wikot — Digital Account Management Assistant · 2011-06 – 2011-11 · 5 mo — • Coordinated development of digital solutions like webpages, widgets and social media accounts for Yell (PAOL y Tor el Doctor), Scotiabank, Metro, Wong and Cencosud bank. • Led design of creative pieces
- School: Arizona State University — Master of Business Administration - MBA, Marketing
- School: Pontificia Universidad Católica del Perú — Bachelor's degree, Communications - Advertising
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Nikki HarbisherManaging Director, 7X Partners | AI Executive Search | Partnering with Venture-Backed Startups Across the U.S. | Leadership, GTM & Engineering Recruitment
7X Partners
ex-Adecco
- David M.Full Funnel Marketing Services | Outbound + Clay-forward GTM + RevOps + Business Coaching. Stop Managing Multiple Vendors, Start Getting Innovative.
Innovative Marketing Solutions
ex-Moody's Analytics
- Sebastian S.Head of International Growth | GTM | Cloud x Media x AI | Corporate Innovation Accelerator | I help businesses capture ~$2b revenue through experiences, 0p data activation & AI+human synergies
Chesamel Group
ex-Creative Dock Group
- Alejandra "Ale" Fernandez, MBASenior Marketing Leader | Brand, Membership & Loyalty, Demand & Lead Generation, Digital & Social Marketing, GTM Strategy and Call Center Sales.
Gen™
ex-NortonLifeLock
