Maria Rincón

About

After 10+ years scaling B2B sales across tech (SaaS, consulting), venture-backed startups, and traditional industries going digital (wine, real estate, F&B), from LATAM to US to Europe, I kept seeing the same pattern: Companies had strategy but couldn't execute. Or tools but no strategy behind them. Consultants delivered decks and disappeared. Agencies worked in silos disconnected from sales teams, misaligned with strategy, with multiple people involved but no one owning outcomes. Which is why my approach is different: a Fractional GTM Partner who combines strategic thinking + hands-on technical execution + modern automation tools. I embed with your team, align with your business strategy, and own the entire motion from design to execution. Work across LATAM, US, and European markets. ________ HOW I WORK I design the strategy WITH you (ICP, messaging, channels, data approach), then build the technical layer alongside you (workflows, sequences, automation, testing). No strategy decks that sit on shelves. No black boxes you don't understand. You're not managing me from the sidelines. You're not left wondering what's happening. You're involved understanding the decisions, seeing what's working, iterating with me as we scale. Think: 10+ years strategy + GTM engineering + Clay = systems that scale. ________ TRACK RECORD → $800K+ additional pipeline generated for B2B Clients → Scaled from 5 to 40+ qualified leads per month → 0 to 15+ decision-maker meetings per month → Helped traditional industries (wine, real estate, F&B) build their modern revenue systems Most engagements start as 3-6 month system builds and evolve into ongoing fractional partnerships because GTM is never "done." There's always optimization, new markets, new channels, new opportunities. ________ IDEAL FOR B2B companies that need strategic thinking + technical execution, not one or the other. Companies ready to invest in systems, not quick fixes. If that's you, let's talk. 📩 maria@mariarincons.com

Company history

1. 
   Go To Market EngineeringStrategic GTM Engineer (Fractional)2024-01 – present · 2y 7mo
2. 
   Startup MexicoMarket Expansion Consultant - LATAM2016-05 – 2016-11 · 6 mo
3. 
   Crea FoodsFounder & GTM Lead2019-10 – 2020-10 · 1y
4. 
   FastForwardFractional GTM Strategist2022-07 – 2023-11 · 1y 4mo
5. 
   Mike OllefsStrategic GTM Engineer (Fractional)2024-01 – present · 2y 7mo
6. 
   WorkfreelanceStrategic GTM Engineer (Fractional)2024-01 – present · 2y 7mo
7. 
   Lunchbreak.mxGTM Consultant - Market Launch2016-11 – 2017-05 · 6 mo
8. 
   TAIKAIMarket Expansion Lead2021-07 – 2022-06 · 11 mo
9. 
   WeWorkBusiness Manager - Market Launch & Expansion2017-06 – 2019-06 · 2y

Skills

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