Heshie B.

Health Tech // AI Education // Analog Maxxing

New York11.6k followers

Marketing Engineer Labs

ex-Capable Health

ex-Morgan & Morgan, P.A.

In my past I led tech at a huge law firm, creating web tools for millions of clients, and designed scalable systems for healthcare, construction, and logistics.

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GTM Index

MARKETING ENGINEER LABSJOB
1. Founder | GTM Eng
  1Y 8M
MORGAN & MORGAN, P.A.JOB
1. Software Eng Lead (TLM)
  1Y 6M
2. Senior Software Eng
  6M
CAPABLE HEALTHJOB
1. Founding Software Eng
  1Y 6M
SITE PODJOB
1. Full Stack Web Developer
  1Y
ADAR MEDICAL UNIFORMSJOB
1. Full Stack Developer
  1Y 11M
WEWORKJOB
1. Chief Executive Officer
  3Y 5M
FLATIRON SCHOOLSCHOOL
1. Software Eng, Web Developm…
  1Y
REAL ESTATE EDUCATION CENTER (REEDC)SCHOOL
1. Real Estate Salesperson, R…
  11M
PRO SCHOOLSSCHOOL
1. NY State Licensed Mortgage…
  1Y 11M

Job: Capable Health — Founding Software Engineer · 2021-08 – 2023-02 · 1y 6mo — Capable Care is the modern way to build digital health experiences. Capable’s unified software platform empowers developer and product teams to build healthcare apps centered around the patient — with less code, money, and time. Our API and software includes everything you need to deliver a HIPAA-compliant, patient-facing experience. We take care of your backend, including authentication, onboarding quizzes, personalized care plans, secure messaging, and much much more. At Capable, our vision is to create a world in which every person is capable of achieving their health goals.
Job: Morgan & Morgan, P.A. — Senior Software Engineer · 2023-02 – 2023-08 · 6 mo
Job: Adar Medical Uniforms — Full Stack Developer · 2018-09 – 2020-08 · 1y 11mo — - Interview and hire remote developers for ongoing development work - Design and spec new features for our B2B web portal with Magento 2, integrates with SAP B1 running an MS-SQL Server, which enables the company to efficiently handle web orders - Migrated Magento site off AWS and reduced hosting costs by more than half - Setup and maintain data sync for large inventory, order and invoice tables from SQL Server to MySQL DB using SSIS to enable the website to run independently of SAP SQL Server and helps reduce latency by > 50% - Debug dev code, optimize the user interface(UI), improve speed and user experience(UX) - Setup and integrate automatic inventory data sync to customers FTP - EDI co…
Job: Marketing Engineer Labs — Founder | GTM Engineer · 2025-02 – present · 1y 6mo — Go viral with your SaaS. Here's what I can do for your tech startup: → Meme marketing strategy that actually works → Ghostwriting → Community building → Growth playbook (includes 𝕏 and LinkedIn) → Launch strategy for maximum chaos → Custom viral SaaS built in 48 hours → 1:1 support
Job: WeWork — Chief Executive Officer · 2016-04 – 2019-09 · 3y 5mo — Ran WeWork into the ground
Job: Site pod — Full Stack Web Developer · 2020-08 – 2021-08 · 1y — Full stack web developer working on Ruby on Rails with JavaScript, jQuery, React, HTML, CSS. - Maintain and build core product, - Architect and build background data processes - Design and build integrations for Quickbooks Online API, Quickbooks Desktop Platform - Implement Yodlee bank API - AWS EC2, S3 - Communicate with designers for new feature designs and implementation - Test and Delegate development work, review PR’s, validate new product features to ensure they meet original specifications - Staging and Deployment, maintain heroku instances
Job: Morgan & Morgan, P.A. — Software Engineering Lead (TLM) · 2023-08 – 2025-02 · 1y 6mo — - App Rebuild & Infrastructure Enhancement: Spearheaded the rebuild of the client application, incorporating a new low-latency infrastructure with robust Salesforce integrations, significantly enhancing system performance and user engagement. - Security & User Experience Improvements: Led the transition of authentication services from Azure B2C to Auth0, markedly improving security measures and user experience. - Observability & Proactive Issue Resolution: Established a comprehensive observability framework and introduced an on-call duty roster powered by Datadog, ensuring proactive issue identification and resolution. - Analytics & Data Analysis: Implemented advanced event streaming capabi…
School: Flatiron School — Software Engineer, Web Development · 2018 – 2019-01
School: Real Estate Education Center (REEDC) — Real Estate Salesperson, Real Estate · 2016 – 2016
School: Pro Schools — NY State Licensed Mortgage Loan Originator, Mortgage Lending · 2014 – 2015

Skills

Social Marketing FulfillmentGo-to-Market StrategyViral MarketingSoftware DevelopmentRuby on RailsWeb ApplicationsWeb DevelopmentE-commerceWeb DesignFront-end DevelopmentResponsive Web DesignTest Driven DevelopmentComputer ScienceCloud ComputingpythonMarketingNode.jsEntrepreneurshipBusiness Intelligence (BI)User Experience (UX)

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Heshie B.

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