Andrea Hong
Helping tech-for-good companies grow in more than one direction | GTM, Marketing, Partnerships | Education, Climate, Economic Mobility | Fractional Exec & Builder | AI Optimist
I help social ventures grow in more than one direction — stacking revenue channels, building partnerships that deliver, and opening new markets with launches that land.
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Over 15+ years, I've driven growth for hyper-scale startups like WeWork, mission-driven leaders like DonorsChoose and Teachers Pay Teachers, global brands like Disney, and even family-owned businesses looking for their next chapter. My sweet spot: tech-for-good teams in education, climate, and economic mobility ready to scale their revenue and impact past their starting chapter — for the benefit of people and planet. If I can be helpful to you, let's chat!
GTM Index
- ANDREA HONGJOB
- Fractional Exec & Consultant2Y 9M
Fractional Exec & Consultant | Commercial/GTM Strategy, Marketing, Partnerships
Andrea Hong
Supporting mission-driven businesses at key inflection points, including GTM Strategy, Product Marketing, B2B Marketing, BD / Corp Dev & Partnerships. Operate on a fractional and advisory basis with current clients in Climate, Education, GenAI, and Social Impact. If I can be helpful to you, let’s chat!
- VISIBLE HANDSJOB
- Fractional COO6M
Fractional COO
Visible Hands
- DONORSCHOOSEJOB
- Sales Strategy & Enablemen…1Y 9M
Sales Strategy & Enablement Consultant
DonorsChoose
- OF ALL TRADESJOB
- Startup/Non-Profit General…1Y 9M
Startup/Non-Profit Generalist & Operator in Residence
of All Trades
- PRIMARY VENTURE PARTNERSJOB
- Expert2Y 9M
Expert
Primary Venture Partners
Strategic advice and guidance to the investment team and founders within Primary portfolio and network.
- HONTEK CORPORATIONJOB
- Commercial Strategy & Corp…2Y 9M
Commercial Strategy & Corporate Development
Hontek Corporation
- THE MARCY LAB SCHOOLJOB
- Fractional Mktg Leader3M
Fractional Marketing Leader
The Marcy Lab School
- TEACHERS PAY TEACHERSJOB
- Head of Product & Enterpri…3Y 11M
Head of Product & Enterprise Marketing
Teachers Pay Teachers
Acquired in 2023 by IXL Learning. Led marketing & go-to-market strategy for largest marketplace for K-12 educators, used by 85% of US PreK-12 teachers. Oversaw Enterprise GTM for SaaS product sold to Schools & Districts. Managed team across product marketing, content & social, marketing ops, sales enablement, sales ops, growth.
- IXL LEARNINGJOB
- Head of Mktg, TPT11M
Head of Marketing, TPT | Director of Marketing & Sales Enablement, IXL
IXL Learning
Head of Marketing for TPT following IXL acquisition. Transitioned to support IXL Learning's broader portfolio (IXL, TPT, Rosetta Stone), overseeing Regional/Field Marketing and Sales Enablement/Training teams, managing team of 15 to support 150+ sales org.
- WEWORKJOB
- VP, Global Demand Mktg & P…1Y 11M
VP, Global Demand Marketing & Partnerships
WeWork
Led global strategy hub for growth marketing function to drive efficiency, scale, and business growth. Launched and scaled global playbooks for market launches and building openings, integrated cross-channel campaigns, and enterprise demand generation programs. Managed team across paid media, ad tech, campaigns, and market expansion.
- VP Mktg, US & Canada1Y 11M
VP Marketing, US & Canada
WeWork
Built and led new function of Regional Marketing for US & Canada, building team of 25+ across marketing, events, and analytics; Partnered with GMs and sales leadership to drive new customer and occupancy growth in 25+ cities to double growth within one year.
- Senior Dir, Revenue Strategy1Y 11M
Senior Director, Revenue Strategy / Chief of Staff to CRO
WeWork
Right-hand leader to CRO across revenue org (sales, marketing, channel partnerships, data). Spearheaded planning and operationalization of first sales organization, partnering with regional GMs & senior leaders to drive goal-setting, org design, hiring plans, sales reporting, forecasts, and sales programs.
- Job: Andrea Hong — Fractional Exec & Consultant | Commercial/GTM Strategy, Marketing, Partnerships · 2024 – present · 2y 7mo — Supporting mission-driven businesses at key inflection points, including GTM Strategy, Product Marketing, B2B Marketing, BD / Corp Dev & Partnerships. Operate on a fractional and advisory basis with current clients in Climate, Education, GenAI, and Social Impact. If I can be helpful to you, let’s chat!
- Job: Visible Hands — Fractional COO · 2026-04 – present · 4 mo
- Job: DonorsChoose — Sales Strategy & Enablement Consultant · 2025 – present · 1y 7mo
- Job: of All Trades — Startup/Non-Profit Generalist & Operator in Residence · 2025 – present · 1y 7mo
- Job: Primary Venture Partners — Expert · 2024 – present · 2y 7mo — Strategic advice and guidance to the investment team and founders within Primary portfolio and network.
- Job: The Marcy Lab School — Fractional Marketing Leader · 2025-07 – 2025-10 · 3 mo
- Job: Teachers Pay Teachers — Head of Product & Enterprise Marketing · 2021 – 2024 · 3y — Acquired in 2023 by IXL Learning. Led marketing & go-to-market strategy for largest marketplace for K-12 educators, used by 85% of US PreK-12 teachers. Oversaw Enterprise GTM for SaaS product sold to Schools & Districts. Managed team across product marketing, content & social, marketing ops, sales enablement, sales ops, growth.
- Job: IXL Learning — Head of Marketing, TPT | Director of Marketing & Sales Enablement, IXL · 2023 – 2023 · 0 mo — Head of Marketing for TPT following IXL acquisition. Transitioned to support IXL Learning's broader portfolio (IXL, TPT, Rosetta Stone), overseeing Regional/Field Marketing and Sales Enablement/Training teams, managing team of 15 to support 150+ sales org.
- Job: WeWork — VP, Global Demand Marketing & Partnerships · 2018 – 2019 · 1y — Led global strategy hub for growth marketing function to drive efficiency, scale, and business growth. Launched and scaled global playbooks for market launches and building openings, integrated cross-channel campaigns, and enterprise demand generation programs. Managed team across paid media, ad tech, campaigns, and market expansion.
- Job: WeWork — VP Marketing, US & Canada · 2017 – 2018 · 1y — Built and led new function of Regional Marketing for US & Canada, building team of 25+ across marketing, events, and analytics; Partnered with GMs and sales leadership to drive new customer and occupancy growth in 25+ cities to double growth within one year.
- Job: WeWork — Senior Director, Revenue Strategy / Chief of Staff to CRO · 2016 – 2017 · 1y — Right-hand leader to CRO across revenue org (sales, marketing, channel partnerships, data). Spearheaded planning and operationalization of first sales organization, partnering with regional GMs & senior leaders to drive goal-setting, org design, hiring plans, sales reporting, forecasts, and sales programs.
- Job: Hontek Corporation — Commercial Strategy & Corporate Development · 2024 – present · 2y 7mo
- School: The Wharton School — Bachelor of Science - BS, Economics (Management, Marketing)
- School: Columbia Business School Executive Education
- School: University of Pennsylvania — Bachelor of Science - BS, Economics
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
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