Margaret Synan
Global GTM Practice Architect Lead, Partners, Google Cloud
GoogleIn this role, I bring your experience and thought leadership and operational mindset to help drive outlook, mission, and strategy around the Partners Go-To-Market (GTM) approach.
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The Global Practice Architect team orchestrates across numerous contributing teams, and GTM stakeholder organizations, regionally and globally, to facilitate the successful design, implementation and refinement of the overall Career Sales Experience:- Consulting & implementation- Pre-sales, direct & indirect sales- Account Management (SMC, Majors & Strategics)- Sales coaching & operations- Time-zone and WW Lead- GTM, Channel Recruitment & Management
GTM Index
- GOOGLEJOB
- Global Oracle GTM Practice…8M
Global Oracle GTM Practice Architect Lead, Partners, Google Cloud
Google
• Spearhead the design and implementation of Go-To-Market strategies for partners, driving alignment across global teams. • Develop comprehensive sales assets and orchestration models, enhancing partner engagement and operational efficiency. • Achieve a significant increase in partner-driven revenue by optimizing offers and incentives tailored to market demands.
- MICROSOFTJOB
- Azure Sales Mgr & Leader3Y 8M
Azure Sales Manager & Leader at Microsoft | Retail & Consumer Goods.
Microsoft
• Lead and Managed Enterprise Azure sales team in US Retail & Consumer Goods vertical, driving Cloud Transformation journey. • Sell Azure Applications, Data & Artificial Intelligence (AI), and Infrastructure solutions to assist customers in modernizing their IT portfolio. • Collaborate with Microsoft Engineering and partners to facilitate Business transformation in the industry.
- Dir Business Strategy (WW…3Y 11M
Director Business Strategy (WW SAP on Azure Partner & Sales Lead)
Microsoft
• Led global 65+ sales specialists in achieving Native and RISE consumption targets for SAP customers through cloud computing. Developed playbooks, internal communications to community and cross-functional groups. • Orchestrated operations framework, roles and responsibilities, collaborating with Microsoft teams and Global Partner Solutions to drive customer impact to enhance partner and program management strategies. • Shared competitor knowledge as a subject matter expert, leading conversations, and setting up joint GTM and Roadmap announcements and associate funding. • Presented on monthly Rythm of business reviews, ensuring governance, tools and processes remained aligned with global s…
- Asia Partner Development L…3Y 4M
Asia Partner Development Lead - Azure Platform
Microsoft
In this role I developed a team to recruit and develop Azure practices for our Partner ecosystem across App, Data, Infrastructure and Enterprise Mobility Partners across Asia (SEAK, ANZ, India, Japan and Greater China)
- Asia Business Strategist -…7M
Asia Business Strategist - Azure Cloud Platform (Globally Engaged Team)
Microsoft
In this role, I will worked with SaaS/Emerging/Startup companies that are wanting to grow their Application business both regionally and globally, I assist in expanding their customer base thru customer acquisition and partnering with Microsoft to leverage our technology, global experience, knowledge, technical and marketing programs. The desired goal is to develop a strong partnership where both companies benefit from working with one another!
- Partner Strategy and Progr…1Y 5M
Partner Strategy and Programs Lead
Microsoft
I managed the 1,900+ Singapore Partner Channel Program encompassing capacity, capability and commitment across all on premise and cloud product workloads and segments. Business Partners to drive executive relationships included Alliance, Solution, Hosters, Resellers, Distributors, Independent Software Vendors and Cloud Partners
- BDM Partnerships - Azure1Y 1M
BDM Partnerships - Azure
Microsoft
Newly created role to recruit, onboard and co-sell Cloud services with Australian Business Partners to customers and win Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) market share and Azure revenue
- Sales Solution Specialist…6M
Sales Solution Specialist - Azure
Microsoft
- PWCJOB
- Sales Development Coach3Y 6M
Sales Development Coach
PwC
- FUJITSU / RAPIDIGMJOB
- Client Executive11M
Client Executive
Fujitsu / Rapidigm
- COGNOS AUSTRALIAJOB
- Senior Account Mgr2Y 11M
Senior Account Manager
Cognos Australia
- MINCOM LIMITEDJOB
- BD Mgr6Y 11M
Business Development Manager
Mincom Limited
- Job: PwC — Sales Development Coach · 2007-07 – 2011-01
- Job: Microsoft — Director Business Strategy (WW SAP on Azure Partner & Sales Lead) · 2018-01 – 2021-12 — • Led global 65+ sales specialists in achieving Native and RISE consumption targets for SAP customers through cloud computing. Developed playbooks, internal communications to community and cross-functional groups. • Orchestrated operations framework, roles and responsibilities, collaborating with Microsoft teams and Global Partner Solutions to drive customer impact to enhance partner and program management strategies. • Shared competitor knowledge as a subject matter expert, leading conversations, and setting up joint GTM and Roadmap announcements and associate funding. • Presented on monthly Rythm of business reviews, ensuring governance, tools and processes remained aligned with global s…
- Job: Microsoft — Asia Partner Development Lead - Azure Platform · 2014-09 – 2018-01 — In this role I developed a team to recruit and develop Azure practices for our Partner ecosystem across App, Data, Infrastructure and Enterprise Mobility Partners across Asia (SEAK, ANZ, India, Japan and Greater China)
- Job: Microsoft — BDM Partnerships - Azure · 2011-08 – 2012-09 — Newly created role to recruit, onboard and co-sell Cloud services with Australian Business Partners to customers and win Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) market share and Azure revenue
- Job: Microsoft — Azure Sales Manager & Leader at Microsoft | Retail & Consumer Goods. · 2021-12 – 2025-08 — • Lead and Managed Enterprise Azure sales team in US Retail & Consumer Goods vertical, driving Cloud Transformation journey. • Sell Azure Applications, Data & Artificial Intelligence (AI), and Infrastructure solutions to assist customers in modernizing their IT portfolio. • Collaborate with Microsoft Engineering and partners to facilitate Business transformation in the industry.
- Job: Cognos Australia — Senior Account Manager · 2004 – 2006
- Job: Microsoft — Partner Strategy and Programs Lead · 2012-09 – 2014-02 — I managed the 1,900+ Singapore Partner Channel Program encompassing capacity, capability and commitment across all on premise and cloud product workloads and segments. Business Partners to drive executive relationships included Alliance, Solution, Hosters, Resellers, Distributors, Independent Software Vendors and Cloud Partners
- Job: Mincom Limited — Business Development Manager · 1998 – 2004
- Job: Microsoft — Sales Solution Specialist - Azure · 2011-01 – 2011-07
- Job: Microsoft — Asia Business Strategist - Azure Cloud Platform (Globally Engaged Team) · 2014-02 – 2014-09 — In this role, I will worked with SaaS/Emerging/Startup companies that are wanting to grow their Application business both regionally and globally, I assist in expanding their customer base thru customer acquisition and partnering with Microsoft to leverage our technology, global experience, knowledge, technical and marketing programs. The desired goal is to develop a strong partnership where both companies benefit from working with one another!
- Job: Google — Global Oracle GTM Practice Architect Lead, Partners, Google Cloud · 2025-12 – present — • Spearhead the design and implementation of Go-To-Market strategies for partners, driving alignment across global teams. • Develop comprehensive sales assets and orchestration models, enhancing partner engagement and operational efficiency. • Achieve a significant increase in partner-driven revenue by optimizing offers and incentives tailored to market demands.
- Job: Fujitsu / Rapidigm — Client Executive · 2006-07 – 2007-06
- School: University of Melbourne — Bachelor, Education and Training
Skills
Playbooks
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