Piero Marcolongo
High-Tech Growth Leader | Ex- Adobe, VMware, Startup Founder | Based in Europe, Built in Silicon Valley
Mozilla
ex-AdobeI'm a global B2B product and go-to-market leader with 15+ years of experience helping tech companies like Adobe, VMware, Apple, and Cisco scale products, grow revenue, and enter new markets.
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I’ve led high-impact teams across product marketing, sales enablement, and digital transformation—most recently launching flagship initiatives at Adobe in both the Creative and Document Cloud Now based in Europe (Italy), I’m passionate about applying Silicon Valley execution, customer obsession, and speed to companies building the future—whether SaaS, AI, or platform-based. I’ve worked with startups, scaled businesses, and Fortune 500s, always focused on unlocking growth through insight-led strategy and bold GTM Key strengths:• Product marketing & PLG strategy• Multi-channel go-to-market (web, resellers, sales)• Enterprise SaaS growth & pricing optimization• Team leadership across US & EMEA markets• Bilingual in English and ItalianLet’s connect if you’re growing a product, a business, or a team—and want to move fast with purpose.
GTM Index
- MOZILLAJOB
- Dir PMM and GTM - Firefox…8M
Director Product Marketing and Go-To-Market - Firefox Enterprise
Mozilla
- MECMAR GROUPJOB
- Dir GTM and Digital Transf…1Y 3M
Director GTM and Digital Transformation
Mecmar Group
- Led international GTM and transformation for our family-owned manufacturing business, delivering 27% YoY revenue growth. - Applied a Silicon Valley commercialization playbook to launch a new industrial product across Europe.
- ADOBEJOB
- Group Mgr - PMM, B2B GTM f…1Y 2M
Group Manager - Product Marketing, B2B GTM for Creative & Document Cloud
Adobe
- Led B2B Creative Cloud product marketing; partnered with VPs of Global Phone Sales and Resellers to prioritize and execute high-impact growth initiatives. - Directed the Adobe Express Go-Big initiative, validating positioning and GTM across digital, sales, and in-product journeys.
- Group Mgr - PMM, Acrobat f…11M
Group Manager - Product Marketing, Acrobat for Business
Adobe
- Owned monetization strategy for the $1B Acrobat Pro base, delivering $100M+ in incremental ARR through the Acrobat Pro relaunch and pricing migration. - Orchestrated commercialization across web, reseller, and direct-sales routes to market, including PLG and cross-sell initiatives.
- Principal - PMM, Acrobat S…1Y 8M
Principal - Product Marketing, Acrobat Sign for Business
Adobe
- Drove 20%+ YoY ARR growth in SMB and Mid-Market through refined positioning, messaging, and sales-led GTM programs. - Co-led the product roadmap and launched Adobe's first self-service enterprise trial, reducing cost of sales and accelerating velocity (+$200K ARR/quarter).
- Sr. Mgr - Business Operati…1Y 4M
Sr. Manager - Business Operations, Creative Cloud for Business
Adobe
- Directed global long-term strategy and annual marketing planning across Product Marketing, GTM, Campaign, and Adobe.com teams.
- DIGITALMAINJOB
- Co-Founder3Y
Co-Founder
DigitalMain
- Co-founded an AI startup and built Vizerto, a digital sales assistant for B2B sellers; led product development and GTM with six engineers and two analysts. - Led Cisco's SMB GTM transformation, exceeding deal-velocity targets by 15%+, and directed a $5M/quarter Cisco.com personalization program.
- VMWAREJOB
- Senior Mgr - Global Cross-…1Y
Senior Manager - Global Cross-Sell/Up-Sell Program
VMware Inc.
- Built and scaled a cross-sell/up-sell program that generated $50M in new license sales; led 14 sales representatives and implemented data models that increased conversion by 23%.
- Business Process and Solut…2Y
Business Process and Solution Architect
VMware Inc.
- Brought in-house processes and systems supporting a $2B renewal business; integrated AirWatch post-acquisition and developed GTM and systems strategy across Sales, Marketing, and Operations. - Led the CPQ systems assessment to improve VMware channel scalability.
- TRIANZJOB
- Mgr3Y
Manager
Trianz
- Led enterprise transformation engagements for Cisco, Adobe, Apple, and McAfee spanning software renewals, SaaS transition, finance forecasting, and sales compensation; secured executive alignment and approvals.
- OZEN ENGINEERING,JOB
- Project Eng1Y
Project Engineer
OZEN ENGINEERING, INC
- Managed West Coast business development, growing sales 18% YoY; closed a strategic joint venture with Cascade Technologies Inc.
- CAPGEMINIJOB
- Senior Supply Chain Consul…1Y
Senior Supply Chain Consultant
Capgemini
- Implemented and led the PMO for Levi Strauss's worldwide supply-chain transformation.
- Job: Mozilla — Director Product Marketing and Go-To-Market - Firefox Enterprise · 2025-12 – present
- Job: Mecmar Group — Director GTM and Digital Transformation · 2024-08 – 2025-11 — - Led international GTM and transformation for our family-owned manufacturing business, delivering 27% YoY revenue growth. - Applied a Silicon Valley commercialization playbook to launch a new industrial product across Europe.
- Job: Adobe — Group Manager - Product Marketing, B2B GTM for Creative & Document Cloud · 2023-05 – 2024-07 — - Led B2B Creative Cloud product marketing; partnered with VPs of Global Phone Sales and Resellers to prioritize and execute high-impact growth initiatives. - Directed the Adobe Express Go-Big initiative, validating positioning and GTM across digital, sales, and in-product journeys.
- Job: Adobe — Group Manager - Product Marketing, Acrobat for Business · 2022-06 – 2023-05 — - Owned monetization strategy for the $1B Acrobat Pro base, delivering $100M+ in incremental ARR through the Acrobat Pro relaunch and pricing migration. - Orchestrated commercialization across web, reseller, and direct-sales routes to market, including PLG and cross-sell initiatives.
- Job: Adobe — Principal - Product Marketing, Acrobat Sign for Business · 2020-09 – 2022-05 — - Drove 20%+ YoY ARR growth in SMB and Mid-Market through refined positioning, messaging, and sales-led GTM programs. - Co-led the product roadmap and launched Adobe's first self-service enterprise trial, reducing cost of sales and accelerating velocity (+$200K ARR/quarter).
- Job: Adobe — Sr. Manager - Business Operations, Creative Cloud for Business · 2019-04 – 2020-08 — - Directed global long-term strategy and annual marketing planning across Product Marketing, GTM, Campaign, and Adobe.com teams.
- Job: DigitalMain — Co-Founder · 2016-08 – 2019-08 — - Co-founded an AI startup and built Vizerto, a digital sales assistant for B2B sellers; led product development and GTM with six engineers and two analysts. - Led Cisco's SMB GTM transformation, exceeding deal-velocity targets by 15%+, and directed a $5M/quarter Cisco.com personalization program.
- Job: VMware Inc. — Senior Manager - Global Cross-Sell/Up-Sell Program · 2015-08 – 2016-08 — - Built and scaled a cross-sell/up-sell program that generated $50M in new license sales; led 14 sales representatives and implemented data models that increased conversion by 23%.
- Job: VMware Inc. — Business Process and Solution Architect · 2013-08 – 2015-08 — - Brought in-house processes and systems supporting a $2B renewal business; integrated AirWatch post-acquisition and developed GTM and systems strategy across Sales, Marketing, and Operations. - Led the CPQ systems assessment to improve VMware channel scalability.
- Job: Trianz — Manager · 2010-08 – 2013-08 — - Led enterprise transformation engagements for Cisco, Adobe, Apple, and McAfee spanning software renewals, SaaS transition, finance forecasting, and sales compensation; secured executive alignment and approvals.
- Job: OZEN ENGINEERING, INC — Project Engineer · 2009-08 – 2010-08 — - Managed West Coast business development, growing sales 18% YoY; closed a strategic joint venture with Cascade Technologies Inc.
- Job: Capgemini — Senior Supply Chain Consultant · 2008-08 – 2009-08 — - Implemented and led the PMO for Levi Strauss's worldwide supply-chain transformation.
- School: University of California, Berkeley — Master of Science, Materials Science and Engineering
- School: Università degli Studi di Padova — Industrial Engineering
- School: Product Marketing Alliance
Skills
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