Marc Gaudett

Leading Partnerships at Instantly | Data Partnerships, Integrations

Toronto13.1k followers

Private Data Companyex-World Trade Group (WTG)

ex-Salesforce

I help SaaS and high-growth companies unlock exponential ARR growth by building partner ecosystems, affiliate programs, and GTM systems that scale. Unlike most leaders who specialize in either sales or partnerships, I bring both: • Closed 7-figure enterprise deals as an AE.
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• Built partner programs adding $10M–$40M+ ARR. • Designed affiliate systems activating thousands of high-performing partners. My approach blends direct sales experience with a playbook for recruiting, activating, and scaling partner ecosystems that deliver measurable revenue impact. Currently applying this GTM playbook inside ai, where I’m documenting the journey in real time — frameworks, wins, and lessons that any GTM leader can adapt to scale faster. What I do best: • Design & scale high-impact partner programs. • Build integrated GTM systems combining affiliates, agencies, integrations, and brand alliances. • Turn real-world results into repeatable, monetizable frameworks. I also work with select founders, execs, and investors through consulting, advisory, and JV opportunities — helping them structure partnerships that multiply revenue and create leverage. 📌 Core Competencies: • Partnership & Affiliate Revenue Growth • GTM Architecture & Execution • Enterprise Sales & Negotiation • Strategic Alliances & Integrations • Business Process Optimization • Leadership & Coaching High-Growth Teams If you’re building a partner-sourced GTM function and want to scale faster, let’s connect.

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GTM Index

PRIVATE DATA COMPANYJOB
1. Advisor
  2Y 8M
INSTANTLY.AIJOB
1. Head of Partnerships & GTM…
  11M
MARC GAUDETTJOB
1. Principal
  7Y 7M
MAROPOSTJOB
1. Partner Channel Advisor
  2Y
2. Senior Enterprise Account…
  5Y
ESSENTIAL ACCESSIBILITYJOB
1. Strategic Enterprise Consu…
  1Y 1M
GYMNUTJOB
1. Advisor
  4M
SALESFORCEJOB
1. Account Executive
  11M
2. Sr. BD Representative
  1Y 11M
PHYSIQUE FACTORYJOB
1. Owner
  2Y 5M
WORLD TRADE GROUP (WTG)JOB
1. Project Dir
  8M
SCHOLARS AT YOUR SERVICEJOB
1. Senior Franchise Owner
  2Y

Job: World Trade Group (WTG) — Project Director · 2011-12 – 2012-08 — Responsible for growing two of the companies largest events, The American Manufacturing Summit and Global Pharmaceutical Summit. -Consistently cold-called C-Level Executives of Fortune 500 Companies regarding investing in sponsorship packages for World Trade Group Summits - Performed market research to identify and target key niches contributing to the growth of The American Manufacturing Summit by approximately 50% from the previous year.
Job: Salesforce — Sr. Business Development Representative · 2013-01 – 2014-12 — • Engaged Cold Prospects: Initiated and led conversations with cold prospects, demonstrating how Salesforce.com could be a strategic tool to manage, grow, and scale their businesses. • Generated High-Value Deals: Sourced and created deals ranging from $25K to $300K in value, consistently delivering impactful business results. • Quota Surpassed Monthly: Consistently exceeded monthly quotas, achieving an average of 155% of target, driving substantial revenue growth. • Pipeline Leader in Mid-Market: Led the Mid-Market sector in pipeline generation, contributing over $4 million in annual revenue. • Record-Breaking Pipeline Generation: Set a record for the most pipeline generated by a mid-ma…
Job: Maropost — Partner Channel Advisor · 2021-11 – 2023-11 — I worked to develop and optimize partnerships that aligned with Maropost’s growth goals. My role centered on creating meaningful collaborations that enhanced Maropost’s offerings, enabling clients to leverage expanded resources and innovative solutions for greater impact.
Job: Private Data Company — Advisor · 2023-12 – present — I contribute strategic insights to enhance data activation, identity resolution, and customer insights. My role focuses on guiding a scalable approach to data solutions and technology that empower businesses to convert data into immediate use and actionable growth strategies, improving customer engagement, operational impact and revenue. Lead Generation Systems Architected and advised on outbound and inbound data-driven funnels that generating ICP discussions and improving conversion rates by 30–50% across multiple verticals. • Partnerships & Integrations Developed strategic partnerships and product integrations that contributed to 25%+ of new revenue growth, while accelerating customer…
Job: Gymnut — Advisor · 2016-08 – 2016-12 — • Expanded Market Reach: Created a new vertical by extending Gymnut’s offerings to studios and gym franchises, positioning the company to enter the multi-billion-dollar fitness industry. • Strategic Partnerships: Established both short and long-term partnerships, laying the groundwork for Gymnut to achieve seven-figure revenue within 12 months. • Secured First Enterprise Client: Delivered Gymnut’s first enterprise client, a major milestone in scaling business operations. • Executive Sounding Board: Acted as a trusted advisor to the executive team, providing strategic insights and serving as a sounding board to support decision-making and growth strategies.
Job: Instantly.ai — Head of Partnerships & GTM Architect (Case Study in Building $100M+ Partner-Sourced ARR) · 2025-09 – present — Currently leading the build-out of Instantly.ai’s global partnerships ecosystem — scaling affiliate, agency, marketplace, and integration channels improving all things related to partner-sourced ARR. What I’m focused on: • Designing GTM frameworks that connect affiliates, DFY agencies, and product integrations for compounding growth. • Recruiting, activating, and scaling high-performing partners. • Launching Instantly’s marketplace presence to drive distribution and retention. • Building the foundation (systems, attribution, reporting) for a repeatable GTM engine. • Building strategic data partnerships that expand product capabilities. • Shaping and helping to prioritize the integra…
Job: Maropost — Senior Enterprise Account Executive · 2017-01 – 2022-01 — Maropost is a leading provider of on-demand email, digital marketing, CRM, and eCommerce solutions. Our SaaS platforms enable organizations to connect with customers across email, mobile, social, automation, and display through Maropost Marketing Cloud and Sales Cloud. • Deliverability for High-Volume Senders: Supported senders with strategies for up to 1 billion emails monthly, maximizing reach and engagement. • ISP & Compliance Strategy: Developed ISP and compliance strategies to support multichannel marketing standards. • Regulatory Compliance Consultation: Provided expertise to regulated industries, ensuring HIPAA and HITRUST compliance. • Best Practices Guidance: Advised clients o…
Job: eSSENTIAL Accessibility — Strategic Enterprise Consultant at eSSENTIAL Accessibility WCAG, AODA, ADA, Sec. 504, Sec. 508 · 2021-12 – 2023-01 — eSSENTIAL Accessibility is a leading digital accessibility-as-a-service platform, empowering organizations to create inclusive web, mobile, and product experiences through comprehensive accessibility testing, evaluation, and remediation. My Key Achievements and Leadership Contributions: • Secured Major Enterprise Partnerships: Successfully brought on the largest enterprise customer, generating more net new and expansion revenue than any other account in 2022. • Sales Leadership & Quota Achievement: Consistently led the organization in net new business sales, achieving the highest quota across the company while maintaining top performance standards. • Cross-Departmental Strategy Develop…
Job: Marc Gaudett — Principal · 2019 – present — I help companies scale through high-leverage partnerships, native integrations, and ecosystem strategy. My focus is simple: create win-win relationships that drive 30%+ revenue growth by embedding products into the tools and workflows customers already use. With deep experience across CRMs, data providers, and automation platforms, I’ve built partner programs that don’t just “check the box” — they become true acquisition and distribution channels. I thrive at the intersection of product, GTM, and BD, aligning teams to move fast, close deals, and expand reach through strategic alliances. With experience spanning Salesforce, Maropost, Essential Accessibility, data companies, service-based b…
Job: Salesforce — Account Executive · 2015-01 – 2015-12 — • Built Strong SMB Relationships: Proactively reached out to and engaged both cold and warm prospects in the SMB market, cultivating long-term relationships and driving consistent sales growth. • Exceeded Revenue Goals: Played a key role in helping my team consistently exceed monthly revenue targets by over 20%, contributing to overall team success. • Top Pipeline Generation: Leveraged expertise as a top-performing BDR to generate the highest outbound activity and new business pipeline, consistently fueling sales momentum. • Negotiated High-Impact Contracts: Skillfully negotiated commercial contracts across multiple products with C-level executives, supporting over 30% year-over-year gro…
Job: Scholars At Your Service — Senior Franchise Owner · 2010-01 – 2012-01 — In charge of recruitment, hiring, training, coaching and overall franchise operations (marketing, sales and production) for the Lawrence Park and High Park regions of Toronto. Results -Two 6 figure businesses produced over the course of the each summer -Recruited, Hired and Trained over 20 employees -Mentored and Assisted in Coaching 7 Other Franchisees Skills Developed: -Operations Management -Personnel Management -Project Management -Marketing Management -Stakeholder Management -Sales Management -Market Research Forecasting and Planning -Brand Management/Marketing -Business Planning -Commercial Strategy -Customer Service
Job: Physique Factory — Owner · 2011-07 – 2013-12 — We are a fitness company. We work with people of all ages at improving and manage their own health so they can use the improvement in energy and focus to get the most out of themselves in each other area of their lives. We Specialize in: -Bootcamps and group training fitness classes -Body Transformation Coaching -Nutritional and Workout Program Design -1 on 1 personal training
School: University of Toronto — Bachelor of Science (BS), Health and Physical Education/Fitness
School: Cedarbrae Collegiate Institute — kinesiology, Kinesiology and Exercise Science

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InstantlyIT Infrastructure ManagementCloud ComputingConsultingOperational ExcellenceSoftware IndustryExecutive CoachingCustomer Service ManagementTalent ManagementEngineering ManagementOrganization SkillsLeadership DevelopmentRevenue GenerationDigital StrategyCDPMarketing AutomationMarketing OperationsContact ManagementRelationship DevelopmentApplication Lifecycle ManagementBusiness Process Outsourcing (BPO)

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Marc Gaudett

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