Mike Paulus
GTM Engineer at Dagster Labs | I build apps, websites, and campaign systems | Ultra Runner
ex-GigFinesseI build apps, websites, and campaign systems that actually ship. Currently a GTM Engineer at Dagster Labs.
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Taking on consulting projects at Before I wrote code, I carried quota for six years (110-267% attainment at Toast, Dutchie, and startups). That seller-first perspective decides what I build and why it gets What I've shipped recently:- Revenue intelligence platform with 30+ signal definitions and LLM scoring. Adopted org-wide in its first - Conference campaign toolkit. 11 routes, 2 APIs, 3-day solo build. The mobile companion app became the primary lead gen engine for a 10,000-person - Align OS. Invoicing SaaS, built from scratch, launching for public - AI sales voice agent. Zero humans in loop. Qualifies, computes ROI, books - Lead enrichment platform processing 1,000+ accounts with AI-powered Stack: js, TypeScript, React, Tailwind, PostgreSQL, Snowflake, Claude API, n8n, Got something worth building? com
GTM Index
- DAGSTER LABSJOB
- GTM Eng6M
GTM Engineer
Dagster Labs
I build the internal products that power Dagster's revenue teams. Full-stack apps, campaign systems, AI pipelines. Everything from problem to production. Revenue intelligence platform: 30+ signal definitions, LLM-powered expansion scoring, Monday Slack delivery to every AE and CSM. Adopted org-wide in its first week. Databricks Summit campaign toolkit: 11 routes, 2 APIs, 3-day solo build. Landing pages, mobile companion app (became the primary lead gen engine for a 10,000-person conference), QR swag system, collateral generator, LinkedIn banner creator. Marketing collateral system…
- MIKE GROWS GREENSJOB
- Forward Deployed Eng11M
Forward Deployed Engineer
Mike Grows Greens
I build apps, websites, and campaign systems that actually ship. Fixed-price engagements, discovery to deploy. What I've shipped: - Align OS. Invoicing SaaS, built from scratch, launching for public use. - AI sales voice agent. Zero humans in loop. Qualifies prospects, computes ROI live on the call, books demos. - Lead enrichment platform processing 1,000+ accounts with AI-powered scoring and automated deduplication. - Modern Ancient Psychiatry website. Full redesign, mobile-first. - Health tracking PWAs. 4 offline-first apps built for consumer use. Post-demo follow-up agents that read call transcripts and orchestrate personalized outreach. Stack: Next.js, React, TypeScript, Tailwind, Pos…
- SHIPDAYJOB
- Account Executive1Y
Account Executive
Shipday
Carrying quota while building GTM infrastructure. Exceeded ramping goals, managing the full sales cycle from prospecting through close. The real work: I engineered a lead enrichment platform processing 1,000+ restaurants through Google Maps API, Google Places API, and Claude Opus. The system scores prospects on 12+ operational signals using a 150-point algorithm and has extracted 600+ verified contacts for targeted outreach campaigns. I also built my entire workflow in n8n: Calendly-to-CRM integration so bookings flow directly into Hubspot, automated discovery emails triggered after demos are scheduled, daily call sheet generation with activity logging, and Fathom transcript analysis that…
- GIGFINESSEJOB
- Founding Account Executive8M
Founding Account Executive
GigFinesse
I was the founding Account Executive for this live entertainment booking platform, building the sales motion from scratch for hospitality venue partnerships across the Rockies and West Coast. I opened territories, closed multi-venue partnerships, and managed the full sales cycle from cold outreach through implementation. Beyond my own pipeline, I engineered the entire revenue operations infrastructure. I created pricing calculators and comprehensive playbooks that became the standard tools for our revenue organization and directly increased our conversion rates. I developed scalable outbound workflows using Outreach, Gmass, and LinkedIn campaigns that kept our pipeline full without burning…
- SORA PARTNERSJOB
- Senior Account Executive5M
Senior Account Executive
Sora Partners
I hit 110% of quota in my first quarter for both one-time services and recurring revenue. I beat the second-ranked rep by 31% on one-time services and 44% on recurring revenue, and I was the only rep on the team to actually hit quota that quarter. I also set the company record for highest quarterly one-time services sold. The win came from two things: building real relationships with Toast district managers that got our clients white-glove treatment, and leading our outbound prospecting with marketing tools I created that shortened our sales cycles. When reps had better materials and clearer processes, they closed faster. I sold primarily to SMB and mid-market restaurants, focusing on tech…
- DUTCHIEJOB
- Account Executive II1Y 3M
Account Executive II | Payments
Dutchie
I sold restaurant point-of-sale and payment processing systems, consistently beating quota while opening and growing territories across the country. In 2021, I averaged $32,585 ARR and 6.2 rooftops monthly against a $24,000 ARR quota, 36% over target. During the first three months of COVID shutdowns, I led the sales org by averaging 11+ rooftops per month when quota had dropped from 6 to 4. Most reps were struggling to get restaurants to answer the phone. I stayed aggressive with outreach and closed deals by showing operators how the right tech stack could help them survive the shift to takeout and delivery. Over my time at Toast, I brought 152 restaurants live across the US and built str…
- TOASTJOB
- Account Executive2Y 7M
Account Executive
Toast
I sold restaurant point-of-sale and payment processing systems, consistently beating quota while opening and growing territories across the country. In 2021, I averaged $32,585 ARR and 6.2 rooftops monthly against a $24,000 ARR quota - 36% over target. During the first three months of COVID shutdowns, I led the sales org by averaging 11+ rooftops per month when quota had dropped from 6 to 4. Most reps were struggling to get restaurants to answer the phone. I stayed aggressive with outreach and closed deals by showing operators how the right tech stack could help them survive the shift to takeout and delivery. Over my time at Toast, I brought 152 restaurants live across the US and built st…
- Implementation Eng6M
Implementation Engineer
Toast
I helped restaurants get up and running on Toast's platform after they signed, which meant speeding up go-lives and improving retention. This role taught me the product inside and out - every menu configuration, every integration, every edge case that causes problems during onboarding. That technical foundation made me much more effective when I moved to sales. I could answer any objection, design custom solutions on the fly, and set realistic expectations that actually stuck. Implementation engineering is where I learned that great selling isn't about the demo - it's about understanding what happens after someone signs.
- FOOD & BEVERAGE INDUSTRYJOB
- Hospitality Operations (Be…11Y 8M
Hospitality Operations (Beverage Director, Onboarding, Engagement)
Food & Beverage Industry
Managed P&L for multi-location beverage program with focus on cost optimization. Built training frameworks and process documentation for operational efficiency. Developed scheduling systems optimizing labor costs while maintaining service standards. Operational background in high-pressure environments requiring systematic process efficiency.
- NORTH PARK UNIVERSITYSCHOOL
- Entrepreneurship1Y 11M
Entrepreneurship
North Park University
- SANTA MONICA COLLEGESCHOOL
- Entrepreneurship/Entrepren…1Y 11M
Entrepreneurship/Entrepreneurial Studies
Santa Monica College
- BELLEVUE COLLEGESCHOOL
- Entrepreneurship1Y 11M
Entrepreneurship
Bellevue College
- Job: Dagster Labs — GTM Engineer · 2026-04 – present · 4 mo — I build the internal products that power Dagster's revenue teams. Full-stack apps, campaign systems, AI pipelines. Everything from problem to production. Revenue intelligence platform: 30+ signal definitions, LLM-powered expansion scoring, Monday Slack delivery to every AE and CSM. Adopted org-wide in its first week. Databricks Summit campaign toolkit: 11 routes, 2 APIs, 3-day solo build. Landing pages, mobile companion app (became the primary lead gen engine for a 10,000-person conference), QR swag system, collateral generator, LinkedIn banner creator. Marketing collateral system…
- Job: Mike Grows Greens — Forward Deployed Engineer · 2025-11 – present · 9 mo — I build apps, websites, and campaign systems that actually ship. Fixed-price engagements, discovery to deploy. What I've shipped: - Align OS. Invoicing SaaS, built from scratch, launching for public use. - AI sales voice agent. Zero humans in loop. Qualifies prospects, computes ROI live on the call, books demos. - Lead enrichment platform processing 1,000+ accounts with AI-powered scoring and automated deduplication. - Modern Ancient Psychiatry website. Full redesign, mobile-first. - Health tracking PWAs. 4 offline-first apps built for consumer use. Post-demo follow-up agents that read call transcripts and orchestrate personalized outreach. Stack: Next.js, React, TypeScript, Tailwind, Pos…
- Job: Shipday — Account Executive · 2025-04 – 2026-04 · 1y — Carrying quota while building GTM infrastructure. Exceeded ramping goals, managing the full sales cycle from prospecting through close. The real work: I engineered a lead enrichment platform processing 1,000+ restaurants through Google Maps API, Google Places API, and Claude Opus. The system scores prospects on 12+ operational signals using a 150-point algorithm and has extracted 600+ verified contacts for targeted outreach campaigns. I also built my entire workflow in n8n: Calendly-to-CRM integration so bookings flow directly into Hubspot, automated discovery emails triggered after demos are scheduled, daily call sheet generation with activity logging, and Fathom transcript analysis that…
- Job: GigFinesse — Founding Account Executive · 2024-07 – 2025-03 · 8 mo — I was the founding Account Executive for this live entertainment booking platform, building the sales motion from scratch for hospitality venue partnerships across the Rockies and West Coast. I opened territories, closed multi-venue partnerships, and managed the full sales cycle from cold outreach through implementation. Beyond my own pipeline, I engineered the entire revenue operations infrastructure. I created pricing calculators and comprehensive playbooks that became the standard tools for our revenue organization and directly increased our conversion rates. I developed scalable outbound workflows using Outreach, Gmass, and LinkedIn campaigns that kept our pipeline full without burning…
- Job: Sora Partners — Senior Account Executive · 2024-02 – 2024-07 · 5 mo — I hit 110% of quota in my first quarter for both one-time services and recurring revenue. I beat the second-ranked rep by 31% on one-time services and 44% on recurring revenue, and I was the only rep on the team to actually hit quota that quarter. I also set the company record for highest quarterly one-time services sold. The win came from two things: building real relationships with Toast district managers that got our clients white-glove treatment, and leading our outbound prospecting with marketing tools I created that shortened our sales cycles. When reps had better materials and clearer processes, they closed faster. I sold primarily to SMB and mid-market restaurants, focusing on tech…
- Job: Dutchie — Account Executive II | Payments · 2022-06 – 2023-09 · 1y 3mo — I sold restaurant point-of-sale and payment processing systems, consistently beating quota while opening and growing territories across the country. In 2021, I averaged $32,585 ARR and 6.2 rooftops monthly against a $24,000 ARR quota, 36% over target. During the first three months of COVID shutdowns, I led the sales org by averaging 11+ rooftops per month when quota had dropped from 6 to 4. Most reps were struggling to get restaurants to answer the phone. I stayed aggressive with outreach and closed deals by showing operators how the right tech stack could help them survive the shift to takeout and delivery. Over my time at Toast, I brought 152 restaurants live across the US and built str…
- Job: Toast — Account Executive · 2019-11 – 2022-06 · 2y 7mo — I sold restaurant point-of-sale and payment processing systems, consistently beating quota while opening and growing territories across the country. In 2021, I averaged $32,585 ARR and 6.2 rooftops monthly against a $24,000 ARR quota - 36% over target. During the first three months of COVID shutdowns, I led the sales org by averaging 11+ rooftops per month when quota had dropped from 6 to 4. Most reps were struggling to get restaurants to answer the phone. I stayed aggressive with outreach and closed deals by showing operators how the right tech stack could help them survive the shift to takeout and delivery. Over my time at Toast, I brought 152 restaurants live across the US and built st…
- Job: Toast — Implementation Engineer · 2019-04 – 2019-10 · 6 mo — I helped restaurants get up and running on Toast's platform after they signed, which meant speeding up go-lives and improving retention. This role taught me the product inside and out - every menu configuration, every integration, every edge case that causes problems during onboarding. That technical foundation made me much more effective when I moved to sales. I could answer any objection, design custom solutions on the fly, and set realistic expectations that actually stuck. Implementation engineering is where I learned that great selling isn't about the demo - it's about understanding what happens after someone signs.
- Job: Food & Beverage Industry — Hospitality Operations (Beverage Director, Onboarding, Engagement) · 2007-08 – 2019-04 · 11y 8mo — Managed P&L for multi-location beverage program with focus on cost optimization. Built training frameworks and process documentation for operational efficiency. Developed scheduling systems optimizing labor costs while maintaining service standards. Operational background in high-pressure environments requiring systematic process efficiency.
- Job: No-company. (Self-employed.) — Hospitality Operations (Beverage Director, Onboarding, Engagement) · unknown – present
- Job: Mike Ollefs — Hospitality Operations (Beverage Director, Onboarding, Engagement) · unknown – present
- Job: Go To Market Engineering — Hospitality Operations (Beverage Director, Onboarding, Engagement) · unknown – present
- School: North Park University — Entrepreneurship · 2010 – 2011
- School: Santa Monica College — Entrepreneurship/Entrepreneurial Studies · 2008 – 2009
- School: Bellevue College — Entrepreneurship · 2007 – 2008
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