Malik Alexander
AI GTM Engineer @ Adlib | Principal @ North Star Signals | Building Automated Revenue Infrastructure (Claude Code • Salesforce • Clay • HubSpot)
I am a GTM Engineer and Principal at North Star Signals. Most companies hire armies of SDRs and Ops Coordinators to do work that software should do.
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We build the machines that replace that manual labor. My firm specializes in the "heavy lifting" of Revenue Operations: The Stack: Deep technical execution in Clay, Salesforce Lightning, HubSpot, and n8n. The Logic: Moving beyond simple "Zaps" to complex, multi-stage data orchestration and enrichment pipelines. The Outcome: Clean data, automated routing, and clear attribution without the manual spreadsheets. Background: Before founding North Star, I managed GTM data for enterprises like Restaurant365 and scaled systems for high-growth portfolios at Togetherwork (25+ unique business units). Contact: io or DM for C2C/1099 availability.
GTM Index
- ADLIB SOFTWAREJOB
- AI GTM Eng6M
AI GTM Engineer
Adlib Software
In my role as an AI GTM Engineer at Adlib, I own the systems and data infrastructure behind the company’s entire sales motion, building the layer that lets reps sell instead of dig for information. I turn proven playbooks across sales, marketing, and pricing into production systems inside Salesforce, keeping the CRM, enrichment, and reporting stack aligned and reliable so the go-to-market engine runs without manual grunt work. A major part of my work has been automating the parts of the funnel that used to eat rep time. I built lead routing that matches every inbound lead to its account, scores it on ICP fit and intent, and assigns it to the right rep by territory and industry. I also rebu…
- INTANDEMJOB
- RevOps Expert11M
RevOps Expert
InTandem
Advising high-growth companies on commercial processes, tools, and analytics.
- FORGEWORKS.AIJOB
- GTM Eng11M
GTM Engineer
Forgeworks.ai
In my mission-critical role as a GTM Engineer at Forgeworks.ai, I was brought in as a Clay specialist for a fast-growing RevOps agency and official HubSpot partner, supporting B2B SaaS clients that needed their go-to-market systems to actually work, not just look good on a diagram. I translated GTM strategy into practical enrichment, routing, and ICP scoring workflows, and built the underlying data structure that keeps account and contact records aligned across Clay, HubSpot, and the wider GTM stack. A major part of my work has been building Clay workflows that combine firmographic, technographic, product usage, and intent signals into prioritized account and contact lists that sales and m…
- NORTH STAR SIGNALSJOB
- Principal & GTM Architect9M
Principal & GTM Architect
North Star Signals
Founder of a boutique GTM Engineering consultancy transforming messy revenue data into self-driving growth engines. We replace manual RevOps labor with automated infrastructure. Core Capabilities: • Automated Outbound: Building Clay waterfalls for enrichment, scoring, and routing. • Data Orchestration: Syncing Salesforce, HubSpot, and Data Lakes (Snowflake/OneLake) without manual CSV loads. • Revenue Architecture: Designing end-to-end systems that bridge Marketing, Sales, and Analytics.
- ZENDESKJOB
- Startups Operations Analys…6M
Startups Operations Analyst III
Zendesk
In my role as a Startups Operations Analyst III on Zendesk's StartUps team, I was brought in to build the technical infrastructure that allows our organization to scale, supporting a fast-moving team that needs its go-to-market systems to actually drive revenue, not just report on it. I translate high-level strategy into seamless backend execution, and build the underlying data architecture that keeps our systems perfectly aligned across the wider GTM stack. A major part of my work has been architecting and deploying a centralized RevOps data lake using Snowflake and SQL to eliminate data silos and establish a single, reliable source of truth. I orchestrate end-to-end data pipelines that f…
- MAYO CLINICJOB
- Mktg Campaign Analyst10M
Marketing Campaign Analyst
Mayo Clinic
In my riveting role as a Marketing Campaign Analyst supporting Mayo Clinic Labs, I owned GTM measurement and campaign operations, aligning Marketing, Sales Ops, CRM, and Customer Success around shared definitions, clean handoffs, and reporting that stayed consistent month over month. A big part of the job was taking stalled or fragmented projects, locking scope and milestones, unblocking dependencies, and shipping releases leadership could trust. Day to day, I audited and streamlined workflows across the systems between campaign execution and pipeline reporting. That included tightening intake and measurement planning, translating leadership questions into clear KPI definitions and system…
- TOGETHERWORKJOB
- Mktg Data Analyst3Y 5M
Marketing Data Analyst
Togetherwork
In my dynamic role as a Marketing Data Analyst, I embarked on an exhilarating journey to oversee and revolutionize the management of a comprehensive marketing database. This database spanned more than 20 distinct lines of business across four units, forming the backbone of Togetherwork's Central Hub. Embracing the challenge, I developed sophisticated segmentation strategies and meticulously managed data import, cleansing, appending, and quality assurance tasks. As a vital member of a two-person Marketing Operations team, I thrived in a high-pressure environment, supporting over 20 SaaS companies. I authored standard operating procedures (SOPs), conducted insightful training sessions, manag…
- RESTAURANT365JOB
- Mktg Revenue Analyst10M
Marketing Revenue Analyst
Restaurant365
In my powerful part time role at Restaurant365, I was brought in to investigate roughly 70,000 expired leads and separate signal from noise, and the scope grew to more than 150,000 records as gaps surfaced. I worked across Salesforce and Marketo to verify sync behavior, update key fields when the systems disagreed, and keep lead flow accurate. I also ran account-level research on the open web to confirm operating status and TAM membership, then reconciled those facts in Salesforce, partnering heavily with the Jr. Data Engineer on a number of these Salesforce cleanup projects. These efforts surfaced junk and stale records that were either removed, converted, or enriched. I turned the work…
- THE UNIVERSITY OF ALABAMASCHOOL
- Master of Science - MS, Mk…3Y
Master of Science - MS, Marketing Analytics
The University of Alabama
- Bachelor of Science - BS,…4Y 11M
Bachelor of Science - BS, Business Administration and Management, General
The University of Alabama
- ON PURPOSE NOW ENTERPRISESJOB
- Low Code App Developer4M
Low Code App Developer | IT Business Consultant
On Purpose Now Enterprises LLC
In my thrilling journey as a developer, I encountered a remarkable opportunity to lead the design and cleanup efforts of a captivating game project. This project was based on Google AppSheet, and I eagerly embraced the role of the primary developer, ready to bring this gaming vision to life. As the driving force behind the project, I dedicated myself to crafting an immersive and seamless gaming experience. I spearheaded the design process, meticulously planning and refining every aspect of the game. From the user interface to the intricate mechanics, I poured my heart and soul into creating a game that would leave players enchanted. However, as with any ambitious project, challenges arose…
- INTUITJOB
- Underwriter5M
Underwriter | Data Entry Specialist I
Intuit
As a valued member of the Quickbooks Capital team, I was entrusted with a pivotal role, focusing on the crucial task of PPP loan forgiveness. The weight of responsibility on my shoulders was immense, but I embraced the challenge with enthusiasm and determination. The goal was clear: to facilitate the forgiveness of tens of millions of dollars in PPP loans for our customers. I knew that achieving this outcome would not only relieve financial burdens for many businesses but also have a positive impact on the broader economy. With unwavering focus, I dove into my responsibilities, leveraging my communication and organizational skills to their fullest potential. One of the key challenges we f…
- Job: Adlib Software — AI GTM Engineer · 2026-04 – present · 4 mo — In my role as an AI GTM Engineer at Adlib, I own the systems and data infrastructure behind the company’s entire sales motion, building the layer that lets reps sell instead of dig for information. I turn proven playbooks across sales, marketing, and pricing into production systems inside Salesforce, keeping the CRM, enrichment, and reporting stack aligned and reliable so the go-to-market engine runs without manual grunt work. A major part of my work has been automating the parts of the funnel that used to eat rep time. I built lead routing that matches every inbound lead to its account, scores it on ICP fit and intent, and assigns it to the right rep by territory and industry. I also rebu…
- Job: InTandem — RevOps Expert (RevOps) · 2025-11 – present · 9 mo — Advising high-growth companies on commercial processes, tools, and analytics.
- Job: Togetherwork — Marketing Data Analyst · 2022-04 – 2025-09 · 3y 5mo — In my dynamic role as a Marketing Data Analyst, I embarked on an exhilarating journey to oversee and revolutionize the management of a comprehensive marketing database. This database spanned more than 20 distinct lines of business across four units, forming the backbone of Togetherwork's Central Hub. Embracing the challenge, I developed sophisticated segmentation strategies and meticulously managed data import, cleansing, appending, and quality assurance tasks. As a vital member of a two-person Marketing Operations team, I thrived in a high-pressure environment, supporting over 20 SaaS companies. I authored standard operating procedures (SOPs), conducted insightful training sessions, manag…
- Job: Mayo Clinic — Marketing Campaign Analyst · 2025-09 – 2026-07 · 10 mo — In my riveting role as a Marketing Campaign Analyst supporting Mayo Clinic Labs, I owned GTM measurement and campaign operations, aligning Marketing, Sales Ops, CRM, and Customer Success around shared definitions, clean handoffs, and reporting that stayed consistent month over month. A big part of the job was taking stalled or fragmented projects, locking scope and milestones, unblocking dependencies, and shipping releases leadership could trust. Day to day, I audited and streamlined workflows across the systems between campaign execution and pipeline reporting. That included tightening intake and measurement planning, translating leadership questions into clear KPI definitions and system…
- Job: Forgeworks.ai — GTM Engineer · 2025-11 – present · 9 mo — In my mission-critical role as a GTM Engineer at Forgeworks.ai, I was brought in as a Clay specialist for a fast-growing RevOps agency and official HubSpot partner, supporting B2B SaaS clients that needed their go-to-market systems to actually work, not just look good on a diagram. I translated GTM strategy into practical enrichment, routing, and ICP scoring workflows, and built the underlying data structure that keeps account and contact records aligned across Clay, HubSpot, and the wider GTM stack. A major part of my work has been building Clay workflows that combine firmographic, technographic, product usage, and intent signals into prioritized account and contact lists that sales and m…
- Job: North Star Signals — Principal & GTM Architect · 2026-01 – present · 7 mo — Founder of a boutique GTM Engineering consultancy transforming messy revenue data into self-driving growth engines. We replace manual RevOps labor with automated infrastructure. Core Capabilities: • Automated Outbound: Building Clay waterfalls for enrichment, scoring, and routing. • Data Orchestration: Syncing Salesforce, HubSpot, and Data Lakes (Snowflake/OneLake) without manual CSV loads. • Revenue Architecture: Designing end-to-end systems that bridge Marketing, Sales, and Analytics.
- Job: Intuit — Underwriter | Data Entry Specialist I · 2021-11 – 2022-04 · 5 mo — As a valued member of the Quickbooks Capital team, I was entrusted with a pivotal role, focusing on the crucial task of PPP loan forgiveness. The weight of responsibility on my shoulders was immense, but I embraced the challenge with enthusiasm and determination. The goal was clear: to facilitate the forgiveness of tens of millions of dollars in PPP loans for our customers. I knew that achieving this outcome would not only relieve financial burdens for many businesses but also have a positive impact on the broader economy. With unwavering focus, I dove into my responsibilities, leveraging my communication and organizational skills to their fullest potential. One of the key challenges we f…
- Job: Restaurant365 — Marketing Revenue Analyst · 2024-09 – 2025-07 · 10 mo — In my powerful part time role at Restaurant365, I was brought in to investigate roughly 70,000 expired leads and separate signal from noise, and the scope grew to more than 150,000 records as gaps surfaced. I worked across Salesforce and Marketo to verify sync behavior, update key fields when the systems disagreed, and keep lead flow accurate. I also ran account-level research on the open web to confirm operating status and TAM membership, then reconciled those facts in Salesforce, partnering heavily with the Jr. Data Engineer on a number of these Salesforce cleanup projects. These efforts surfaced junk and stale records that were either removed, converted, or enriched. I turned the work…
- Job: On Purpose Now Enterprises LLC — Low Code App Developer | IT Business Consultant · 2022-02 – 2022-06 · 4 mo — In my thrilling journey as a developer, I encountered a remarkable opportunity to lead the design and cleanup efforts of a captivating game project. This project was based on Google AppSheet, and I eagerly embraced the role of the primary developer, ready to bring this gaming vision to life. As the driving force behind the project, I dedicated myself to crafting an immersive and seamless gaming experience. I spearheaded the design process, meticulously planning and refining every aspect of the game. From the user interface to the intricate mechanics, I poured my heart and soul into creating a game that would leave players enchanted. However, as with any ambitious project, challenges arose…
- Job: Zendesk — Startups Operations Analyst III · 2026-04 – present · 4 mo — In my role as a Startups Operations Analyst III on Zendesk's StartUps team, I was brought in to build the technical infrastructure that allows our organization to scale, supporting a fast-moving team that needs its go-to-market systems to actually drive revenue, not just report on it. I translate high-level strategy into seamless backend execution, and build the underlying data architecture that keeps our systems perfectly aligned across the wider GTM stack. A major part of my work has been architecting and deploying a centralized RevOps data lake using Snowflake and SQL to eliminate data silos and establish a single, reliable source of truth. I orchestrate end-to-end data pipelines that f…
- School: The University of Alabama — Master of Science - MS, Marketing Analytics · 2019-08 – 2022-08
- School: The University of Alabama — Bachelor of Science - BS, Business Administration and Management, General · 2015 – 2019
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