Lynsie Campbell
2x Founder · GTM for Startups · Bike Nerd
I'm a 2x founder who does contract GTM engineering for startups. Not strategy decks.
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Systems. AI-powered tools, CRM infrastructure, attribution, and custom automations — the stuff your GTM team needs to Currently available for contract DM me or find me at com
GTM Index
- THIS BETTER WORKJOB
- Fractional1Y 4M
Fractional / Contract GTM Engineer
This Better Work
- THE FUNDJOB
- General Partner, Midwest4Y 10M
General Partner, Midwest
The Fund
Fund fully invested. Made pre-seed investments in amazing founders across the Midwest. The investment region included Illinois, Michigan, Indiana, Ohio, Kentucky, and Western PA.
- HIVE.JOB
- VP, Mktg & Partnerships1Y 3M
VP, Marketing & Partnerships
Hive.co
Led marketing and GTM strategy at a B2B SaaS company in the live events space. Built HubSpot CMS, automation, and demand gen from scratch.
- LANESPOTTER (TECHSTARS MOBILITY '18)JOB
- Founder2Y
Founder
LaneSpotter (Techstars Mobility '18)
Founded a consumer tech startup focused on bike safety and mapping for urban riders. • Led product vision, go-to-market strategy, and all early growth efforts • Built and launched the mobile app, managed fundraising, and wore every hat from ops to outreach • Grew the user base to 125,000+ through creative co-marketing campaigns and brand partnerships
- SHOWCLIXJOB
- Founder & President9Y 9M
Founder & President
ShowClix
Founded, scaled, and led a live events ticketing startup from concept to acquisition. • Secured VC funding across multiple rounds and led the company through sustained growth • Built and led a 50+ person team across Sales, Marketing, Partnerships, and Account Management • Developed and executed the GTM strategy, driving lead gen and customer acquisition • Landed marquee clients through enterprise sales, including NY Comic Con, MoMA, and Burning Man • Managed board and investor relationships while setting strategic direction and operational priorities
- SPREADSHIRTJOB
- Mktg Dir1Y 5M
Marketing Director
Spreadshirt
Spreadshirt is an Internet-based, worldwide creative platform for creating custom t-shirts, custom hoodies and other personalized apparel.
- THE MITCH SCHNEIDER ORGANIZATIONSJOB
- Publicist2Y 2M
Publicist
The Mitch Schneider Organizations
Music publicist for one of the top independent PR firms in the industry. Worked with artists across rock, pop, and touring, including David Bowie, Tom Petty, and Alanis Morissette.
- PITTSBURGH PIRATESJOB
- Promotions Coordinator10M
Promotions Coordinator
Pittsburgh Pirates
- THE ROSIE O'DONNELL SHOWJOB
- Talent Coordinator, Music2Y
Talent Coordinator, Music
The Rosie O'Donnell Show
My start in live entertainment — coordinating talent for a nationally syndicated TV show. The beginning of a thread that still runs through my work today.
- DUQUESNE UNIVERSITYSCHOOL
- Journalism11M
Journalism
Duquesne University
- PENN STATE UNIVERSITYSCHOOL
- Journalism3Y 11M
Journalism
Penn State University
- Job: Pittsburgh Pirates — Promotions Coordinator · 2001-02 – 2001-12 · 10 mo
- Job: LaneSpotter (Techstars Mobility '18) — Founder · 2017-01 – 2019-01 · 2y — Founded a consumer tech startup focused on bike safety and mapping for urban riders. • Led product vision, go-to-market strategy, and all early growth efforts • Built and launched the mobile app, managed fundraising, and wore every hat from ops to outreach • Grew the user base to 125,000+ through creative co-marketing campaigns and brand partnerships
- Job: ShowClix — Founder & President · 2006-08 – 2016-05 · 9y 9mo — Founded, scaled, and led a live events ticketing startup from concept to acquisition. • Secured VC funding across multiple rounds and led the company through sustained growth • Built and led a 50+ person team across Sales, Marketing, Partnerships, and Account Management • Developed and executed the GTM strategy, driving lead gen and customer acquisition • Landed marquee clients through enterprise sales, including NY Comic Con, MoMA, and Burning Man • Managed board and investor relationships while setting strategic direction and operational priorities
- Job: The Mitch Schneider Organizations — Publicist · 2002-03 – 2004-05 · 2y 2mo — Music publicist for one of the top independent PR firms in the industry. Worked with artists across rock, pop, and touring, including David Bowie, Tom Petty, and Alanis Morissette.
- Job: Spreadshirt — Marketing Director · 2006-04 – 2007-09 · 1y 5mo — Spreadshirt is an Internet-based, worldwide creative platform for creating custom t-shirts, custom hoodies and other personalized apparel.
- Job: The Fund — General Partner, Midwest · 2021-02 – 2025-12 · 4y 10mo — Fund fully invested. Made pre-seed investments in amazing founders across the Midwest. The investment region included Illinois, Michigan, Indiana, Ohio, Kentucky, and Western PA.
- Job: The Rosie O'Donnell Show — Talent Coordinator, Music · 1998-12 – 2000-12 · 2y — My start in live entertainment — coordinating talent for a nationally syndicated TV show. The beginning of a thread that still runs through my work today.
- Job: Hive.co — VP, Marketing & Partnerships · 2024-01 – 2025-04 · 1y 3mo — Led marketing and GTM strategy at a B2B SaaS company in the live events space. Built HubSpot CMS, automation, and demand gen from scratch.
- Job: This Better Work — Fractional / Contract GTM Engineer · 2025-04 – present · 1y 4mo
- School: Duquesne University — Journalism · 2000 – 2000
- School: Penn State University — Journalism · 1996 – 1999
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
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