Luiz Felipe Guardieiro
CRO | Senior Product & GTM Leader | RevOps, Technical Product, Platform Growth & Revenue Systems | Ex-Amazon
ex-AmazonProduct-driven leader with strong technical background, experienced in building and scaling platform products, GTM systems and revenue infrastructure across fintech and SaaS environments.
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Hands-on experience working at the intersection of Product, Engineering and Go-To-Market, owning onboarding flows, automation pipelines, CRM architecture, data instrumentation and platform adoption initiatives. Led initiatives driving 8x revenue growth, launched new product verticals, built embedded distribution through API and ERP integrations, and optimized activation, monetization and funnel performance using data-driven experimentation. Comfortable working with backend systems js, TypeScript), APIs, workflow automation, dashboards and product analytics to translate business requirements into scalable technical solutions. Known for combining product thinking, technical execution and operational discipline to build growth systems that scale.
GTM Index
- PORTÃO 3 (YC S21)JOB
- Chief Revenue Officer9M
Chief Revenue Officer
Portão 3 (YC S21)
- Dir of GTM, Growth & RevOps1Y 11M
Director of GTM, Growth & RevOps
Portão 3 (YC S21)
• Owned end-to-end technical GTM infrastructure, including CRM architecture, funnel instrumentation, lifecycle management and revenue tracking. • Designed and implemented automation workflows for lead routing, deal progression, onboarding triggers and customer lifecycle transitions. • Built data pipelines and dashboards to monitor acquisition, activation, conversion and revenue performance across multiple GTM channels. • Launched and operationalized new product verticals contributing to ~10% of company revenue, integrating product telemetry with GTM reporting. • Led embedded distribution strategy via ERP integrations and API-based partnerships, creating new acquisition and activation loops.…
- Chief of Staff to the CEO…5M
Chief of Staff to the CEO - Product Strategy & Execution
Portão 3 (YC S21)
• Supported product and GTM leadership by building cross-functional performance dashboards connecting product adoption, pipeline metrics and revenue KPIs. • Translated strategic priorities into execution roadmaps across Product, Engineering, Marketing and Sales teams. • Improved delivery cadence by standardizing planning rituals, OKRs and execution tracking processes. • Acted as execution layer between leadership strategy and product/GTM operational teams.
- TAASJOB
- Co-Founder11M
Co-Founder
taas
We're building the first LATAM B2B travel as a service provider.
- PAVILIONJOB
- Associate Member1Y 3M
Associate Member
Pavilion
- SANTANDER BRASILJOB
- Senior Solutions Eng6M
Senior Solutions Engineer
Santander Brasil
• Designed and developed backend features using Node.js and TypeScript for a digital credit platform processing ~R$500M annually. • Built APIs and backend services to automate document ingestion, credit analysis workflows and approval pipelines. • Collaborated closely with Product Managers to translate regulatory and business requirements into technical solutions. • Improved end-to-end user journeys by reducing manual processing and increasing automation. • Integrated internal systems and third-party services to accelerate credit processing and data validation.
- AMAZONJOB
- Technical Program Mgr (Pro…1Y 6M
Technical Program Manager (Product Platform Enablement)
Amazon
• Led adoption of new marketplace platform APIs and integrations impacting partners responsible for ~80% of GMV. • Acted as technical interface between external integrators, Product Managers and Engineering teams. • Supported rollout of platform features by coordinating migration plans, documentation updates and partner enablement. • Collected partner feedback and usage data to inform product roadmap improvements and platform usability enhancements. • Enabled high-volume sellers to expand catalog integrations and improve platform adoption. • Enabled strategic partners to expand catalog and grow into top 3 marketplace sellers.
- ZUP INNOVATIONJOB
- Product Mgr1Y
Product Manager
Zup Innovation
• Managed backend squad (5 engineers) delivering new operational features and workflow automation. • Delivered banking onboarding solution reducing account opening time from 1 day to 30 minutes. • Defined OKRs, delivery cadence and adoption metrics for internal product platforms. • Worked closely with engineering teams to translate operational needs into scalable technical solutions.
- Data Analyst (FP&A)1Y
Data Analyst (FP&A)
Zup Innovation
- Junior Data Analyst (FP&A)5M
Junior Data Analyst (FP&A)
Zup Innovation
- BAYER CROP SCIENCEJOB
- Eng Intern11M
Engineering Intern
Bayer Crop Science
- DMAE - DEPARTAMENTO DE ÁGUA E ESGOTO DE UBERLÂNDIAJOB
- Eng Intern11M
Engineering Intern
DMAE - Departamento de Água e Esgoto de Uberlândia
- Job: Portão 3 (YC S21) — Chief Revenue Officer · 2026-01 – present · 7 mo
- Job: Portão 3 (YC S21) — Director of GTM, Growth & RevOps (RevOps) · 2024-01 – 2025-12 · 1y 11mo — • Owned end-to-end technical GTM infrastructure, including CRM architecture, funnel instrumentation, lifecycle management and revenue tracking. • Designed and implemented automation workflows for lead routing, deal progression, onboarding triggers and customer lifecycle transitions. • Built data pipelines and dashboards to monitor acquisition, activation, conversion and revenue performance across multiple GTM channels. • Launched and operationalized new product verticals contributing to ~10% of company revenue, integrating product telemetry with GTM reporting. • Led embedded distribution strategy via ERP integrations and API-based partnerships, creating new acquisition and activation loops.…
- Job: Portão 3 (YC S21) — Chief of Staff to the CEO - Product Strategy & Execution · 2023-07 – 2023-12 · 5 mo — • Supported product and GTM leadership by building cross-functional performance dashboards connecting product adoption, pipeline metrics and revenue KPIs. • Translated strategic priorities into execution roadmaps across Product, Engineering, Marketing and Sales teams. • Improved delivery cadence by standardizing planning rituals, OKRs and execution tracking processes. • Acted as execution layer between leadership strategy and product/GTM operational teams.
- Job: taas — Co-Founder · 2025-11 – present · 9 mo — We're building the first LATAM B2B travel as a service provider.
- Job: Pavilion — Associate Member · 2025-07 – present · 1y 1mo
- Job: Santander Brasil — Senior Solutions Engineer · 2023-01 – 2023-07 · 6 mo — • Designed and developed backend features using Node.js and TypeScript for a digital credit platform processing ~R$500M annually. • Built APIs and backend services to automate document ingestion, credit analysis workflows and approval pipelines. • Collaborated closely with Product Managers to translate regulatory and business requirements into technical solutions. • Improved end-to-end user journeys by reducing manual processing and increasing automation. • Integrated internal systems and third-party services to accelerate credit processing and data validation.
- Job: Amazon — Technical Program Manager (Product Platform Enablement) · 2021-07 – 2023-01 · 1y 6mo — • Led adoption of new marketplace platform APIs and integrations impacting partners responsible for ~80% of GMV. • Acted as technical interface between external integrators, Product Managers and Engineering teams. • Supported rollout of platform features by coordinating migration plans, documentation updates and partner enablement. • Collected partner feedback and usage data to inform product roadmap improvements and platform usability enhancements. • Enabled high-volume sellers to expand catalog integrations and improve platform adoption. • Enabled strategic partners to expand catalog and grow into top 3 marketplace sellers.
- Job: Zup Innovation — Product Manager · 2020-07 – 2021-07 · 1y — • Managed backend squad (5 engineers) delivering new operational features and workflow automation. • Delivered banking onboarding solution reducing account opening time from 1 day to 30 minutes. • Defined OKRs, delivery cadence and adoption metrics for internal product platforms. • Worked closely with engineering teams to translate operational needs into scalable technical solutions.
- Job: Bayer Crop Science — Engineering Intern · 2018-01 – 2018-12 · 11 mo
- Job: DMAE - Departamento de Água e Esgoto de Uberlândia — Engineering Intern · 2017-01 – 2017-12 · 11 mo
- Job: Zup Innovation — Data Analyst (FP&A) · 2019-07 – 2020-07 · 1y
- Job: Zup Innovation — Junior Data Analyst (FP&A) · 2019-02 – 2019-07 · 5 mo
- School: UFU - Universidade Federal de Uberlândia — Bachelor's degree, Mechanical Engineer
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