Luis Machetti
GTM Lead | Travel & Hospitality en Wonderful
ex-ContentsquareEnterprise GTM operator with 10+ years of experience helping large organizations adopt transformative technologies across Southern Throughout my career, I’ve been hired to open new markets, win strategic accounts, and turn emerging technologies into measurable business
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I focus on helping hospitality and travel organizations move AI from experimentation to production: identifying high-impact use cases, aligning business and technology stakeholders, and driving adoption at I’m particularly interested in how AI will reshape travel, customer experience and business operations over the next decade.
GTM Index
- WONDERFULJOB
- GTM Lead0M
GTM Lead | Travel & Hospitality
Wonderful
- GTM | Spain4M
Go-To-Market | Spain
Wonderful
Wonderful enables enterprises to build, test, deploy, and monitor AI agents for their most complex needs. We bring together the AI platform, the deployment teams, and the strategic partnership to unlock the full potential of the organizations our world runs on.
- FASTLYJOB
- Enterprise Account Executive2Y 7M
Enterprise Account Executive
Fastly
Enterprise new logo AE for Spain & Portugal, building greenfield enterprise territory. • 153% (2025) • 129% (2024) President’s Club • 553% (2023, ramp up)
- CONTENTSQUAREJOB
- Enterprise Account Executive1Y 4M
Enterprise Account Executive
Contentsquare
Enterprise new logo acquisition, opening and scaling the enterprise segment in Spain as the first AE. • €600K ramp quota. • 120% attainment. • Closed 6 new enterprise logos in first year.
- DYNATRACEJOB
- Enterprise Account Executive5Y 2M
Enterprise Account Executive
Dynatrace
Enterprise new logo acquisition and expansion, opening and developing greenfield enterprise accounts in Spain. I was the third AE for the region. •€1.4M average annual quota. • 107% average attainment across multiple years. • Consistent new logo wins and enterprise expansions throughout my tenure.
- Sales Development Represen…1Y 2M
Sales Development Representative
Dynatrace
Early GTM role focused on enterprise outbound and pipeline generation for Spain.
- INFORMATICAJOB
- BD Representative8M
Business Development Representative
Informatica
Early enterprise GTM role focused on outbound prospecting and pipeline creation for large Spanish enterprises.
- IVC INTERNATIONAL VENTURE CONSULTANTSJOB
- International B2B Sales Co…1Y 9M
International B2B Sales Consultant
IVC International Venture Consultants
Early career role supporting international B2B tech companies expanding into the Spanish market.
- Job: Wonderful — Go-To-Market | Spain · 2026-04 – present — Wonderful enables enterprises to build, test, deploy, and monitor AI agents for their most complex needs. We bring together the AI platform, the deployment teams, and the strategic partnership to unlock the full potential of the organizations our world runs on.
- Job: Dynatrace — Sales Development Representative · 2015-07 – 2016-09 — Early GTM role focused on enterprise outbound and pipeline generation for Spain.
- Job: Contentsquare — Enterprise Account Executive · 2022-01 – 2023-05 — Enterprise new logo acquisition, opening and scaling the enterprise segment in Spain as the first AE. • €600K ramp quota. • 120% attainment. • Closed 6 new enterprise logos in first year.
- Job: Informatica — Business Development Representative · 2014-11 – 2015-07 — Early enterprise GTM role focused on outbound prospecting and pipeline creation for large Spanish enterprises.
- Job: Dynatrace — Enterprise Account Executive · 2016-10 – 2021-12 — Enterprise new logo acquisition and expansion, opening and developing greenfield enterprise accounts in Spain. I was the third AE for the region. •€1.4M average annual quota. • 107% average attainment across multiple years. • Consistent new logo wins and enterprise expansions throughout my tenure.
- Job: IVC International Venture Consultants — International B2B Sales Consultant · 2013-01 – 2014-10 — Early career role supporting international B2B tech companies expanding into the Spanish market.
- Job: Wonderful — GTM Lead | Travel & Hospitality · 2026-08 – present
- Job: Fastly — Enterprise Account Executive · 2023-09 – 2026-04 — Enterprise new logo AE for Spain & Portugal, building greenfield enterprise territory. • 153% (2025) • 129% (2024) President’s Club • 553% (2023, ramp up)
- School: Universidad de Valladolid — Licenciatura, Publicidad y Relaciones Públicas
Skills
Playbooks
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