Alejandro Lugo
GTM Engineer & Revenue Operations Leader | AI-Native Systems · HubSpot · Clay · Salesforce | Co-Founder @ VANDFORT GTM & RevOps
ex-PavilionI build AI-native revenue systems that turn GTM chaos into predictable, measurable growth. I co-founded VANDFORT — an AI-native Revenue Operations firm that runs GTM Audits for B2B SaaS companies at $3M–$30M ARR.
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We diagnose the full revenue engine across 45 metrics and 4 domains, quantify what's leaking, then fix or operate what the data says needs attention. Clients run HubSpot or Salesforce. Engagements start with a 3-week, fixed-fee audit. My foundation is hands-on and commercial. I founded and led a B2B MarTech company in Colombia where I built and closed enterprise contracts across telecommunications, healthcare, retail, and media — managing complex multi-stakeholder sales cycles with companies ranging from mid-market to Fortune-equivalent scale in the Colombian market. That experience showed me exactly where B2B revenue breaks: bad data, misaligned handoffs, and systems never built to scale. At Lumenalta I serve as GTM Engineer, owning go-to-market infrastructure across CRM, automation, enrichment, and analytics — designing the systems that connect marketing, sales, and customer success into one operating model. I'm also a Clay Cup 2026 competitor — one of 32 selected globally from hundreds of applicants. Core: Revenue Operations · GTM Engineering · HubSpot · Salesforce · Clay · AI Automation · CRM Architecture · Pipeline Visibility · Forecasting · Signal-Based OutboundTools: AI Tools for Marketing Clay, Claude Code. Sales CRM: HubSpot CRM, Marketo, Salesforce. IPaaS: n8n, Zapier, Make. Mailchimp, CDP,MAP, CMS: Wordpress,Storyblock, wix. Google Suite: looker,Analytics, Optimize, ADS, GTM. CleverTap, Tableau. SEO: SEMrush. Interactive Content. Video Marketing: Wistia, Loom, Vidyard, AI content tools Jasper, ChatGPT, ai. with APIs, webhooks, SQL, and scripting languages (ex: Python) to integrate systems. Go-To-Market: Clay
GTM Index
- VANDFORT GTM & REVOPSJOB
- VANDFORT · Co-Founder & GT…1Y 9M
VANDFORT · Co-Founder & GTM Engineer
Vandfort GTM & RevOps
Co-founded an AI-native B2B Revenue Operations firm alongside Mauricio Varela. VANDFORT runs GTM Audits across 45 metrics and 4 RevOps domains for B2B SaaS companies at $3M–$30M ARR running HubSpot or Salesforce. We identify quantified revenue leaks — average finding ranges from $180K to $400K in annual risk — then design, fix, or operate the revenue infrastructure based on what the data shows. Audit → Design → Fix → Run. Fixed-fee entry point. AI-accelerated delivery across GTM Operations, Sales Operations, CS Operations, and Revenue Intelligence.
- LUMENALTAJOB
- Martech - GTM (GTM) Eng1Y 2M
Martech - GTM (Go-To-Market) Engineer
Lumenalta
Own and design core GTM systems supporting Marketing, Sales, and Customer Success across CRM, automation, enrichment, and analytics. Architect GTM workflows across HubSpot and Salesforce including lead capture, scoring, routing, and lifecycle governance. Expert in Clay for multi-step enrichment waterfalls combining 20+ data sources. Build executive dashboards and reporting frameworks tracking pipeline health, conversion, and revenue performance.
- PAVILIONJOB
- Associate Member1Y 1M
Associate Member
Pavilion
Pavilion Leadership and GTM Program
- FOREST TRAVEL AGENCYJOB
- Head of GTM & Mktg1Y 6M
Head of GTM & Marketing
Forest Travel Agency
Led GTM and marketing function for B2C luxury travel and B2B corporate travel brands. Owned strategy, execution, team leadership, and revenue-aligned performance management across channels including paid media, lifecycle marketing, content, and partnerships. Focus: Marketing leadership, team management, executive alignment, and revenue-supporting GTM execution
- SPRINGBOARDJOB
- Mktg Operations Mgr2Y 5M
Marketing Operations Manager
Springboard
Owned Marketing Operations and Go-To-Market infrastructure supporting scalable demand generation and revenue alignment in a high-growth EdTech environment. Designed GTM workflows across lead capture, scoring, routing, nurturing, and reporting. Owned CRM and martech stack governance ensuring data quality, integration reliability, and operational consistency.
- TAYTA HUBJOB
- Dir of GTM Systems & Mktg…2Y 6M
Director of GTM Systems & Marketing Technology
Tayta Hub
Led a B2B MarTech company in Colombia, building the GTM motion and closing enterprise contracts across telecommunications, healthcare, retail, and media — managing complex multi-stakeholder sales cycles with companies ranging from mid-market to Fortune-equivalent scale in the Colombian market. Designed end-to-end GTM systems integrating CRM, automation, analytics, and content workflows. Built scalable lead management and lifecycle models supporting acquisition, conversion, and retention.
- SELCOMPJOB
- Inbound Mktg & Martech Con…1Y
Inbound Marketing & Martech Consultant
Selcomp
As an independent consultant, I assisted SELCOMP, a B2B company, in modernizing its marketing operations and accelerating growth by designing and implementing data-driven inbound strategies supported by martech automation. My work combined strategic planning with hands-on execution to ensure measurable business impact. Key Contributions: Designed and executed B2B inbound marketing strategies focused on lead generation, nurturing, and conversion. Led HubSpot CRM implementation, including pipeline setup, lifecycle stages, automation, and reporting dashboards to align sales and marketing teams. Planned and deployed a martech stack integration (HubSpot, Google Ads, analytics tools, automati…
- HUBSPOT ACADEMYJOB
- HubSpot Academy - Content…1M
HubSpot Academy - Content marketing Professor
HubSpot Academy
Invited by HubSpot Academy as a guest professor for their Content Marketing certification program, where I taught the class “How to Create a Successful Video Marketing Strategy.” Key Contributions: Delivered a masterclass on video marketing strategy, covering planning, production, distribution, and performance measurement. Shared practical frameworks for integrating video content into inbound campaigns to increase engagement, lead generation, and brand authority. Provided actionable insights for marketers and business owners to execute scalable, data-driven content strategies. Contributed to one of HubSpot’s flagship global training programs, supporting thousands of professionals world…
- ESIC BUSINESS & MARKETING SCHOOLSCHOOL
- Master's degree, Mktg and…1Y 11M
Master's degree, Marketing and Commercial Management
ESIC Business & Marketing School
- COLEGIO DE ESTUDIOS SUPERIORES DE ADMINISTRACIÓNSCHOOL
- Master's degree, Mktg Dire…1Y 11M
Master's degree, Marketing Direction
Colegio de Estudios Superiores de Administración
- AVIANCAJOB
- Mktg3Y 2M
Marketing | CAM - CAR Avianca Cargo
Avianca
Supported regional Go-To-Market initiatives across Central America and the Caribbean, aligning marketing execution with commercial and revenue objectives. Executed regional GTM campaigns to support sales growth and customer retention Developed KPI frameworks and reporting to measure marketing impact on commercial outcomes Partnered with sales teams on targeted campaigns, activations, and customer initiatives Supported adoption of digital tools and data-driven marketing practices
- PONTIFICIA UNIVERSIDAD JAVERIANASCHOOL
- Bachelor of Business Admin…3Y 11M
Bachelor of Business Administration (BBA), Marketing/Gestión de marketing, general
Pontificia Universidad Javeriana
- L'ORÉALJOB
- Mktg Intern - Luxury Brands6M
Marketing Intern - Luxury Brands
L'Oréal
Supported the Luxury Brands Division for Lancôme and Biotherm Homme, contributing to marketing initiatives that elevated brand positioning, consumer engagement, and sales growth in the Colombian market. Key Contributions: Assisted in the planning and execution of marketing campaigns, including product launches, retail activations, and promotional strategies. Supported brand management by coordinating with creative agencies, suppliers, and retail partners to ensure consistent luxury brand standards. Conducted market research and competitive analysis to identify trends, consumer behaviors, and growth opportunities within the premium skincare and cosmetics segment. Collaborated on the dev…
- UNIVERSIDAD DE LOS ANDES - COLOMBIASCHOOL
- Industrial Eng5Y 11M
Industrial Engineering
Universidad de los Andes - Colombia
- Job: L'Oréal — Marketing Intern - Luxury Brands · 2015-12 – 2016-06 · 6 mo — Supported the Luxury Brands Division for Lancôme and Biotherm Homme, contributing to marketing initiatives that elevated brand positioning, consumer engagement, and sales growth in the Colombian market. Key Contributions: Assisted in the planning and execution of marketing campaigns, including product launches, retail activations, and promotional strategies. Supported brand management by coordinating with creative agencies, suppliers, and retail partners to ensure consistent luxury brand standards. Conducted market research and competitive analysis to identify trends, consumer behaviors, and growth opportunities within the premium skincare and cosmetics segment. Collaborated on the dev…
- Job: Pavilion — Associate Member · 2025-01 – 2026-02 · 1y 1mo — Pavilion Leadership and GTM Program
- Job: Selcomp — Inbound Marketing & Martech Consultant · 2021-08 – 2022-08 · 1y — As an independent consultant, I assisted SELCOMP, a B2B company, in modernizing its marketing operations and accelerating growth by designing and implementing data-driven inbound strategies supported by martech automation. My work combined strategic planning with hands-on execution to ensure measurable business impact. Key Contributions: Designed and executed B2B inbound marketing strategies focused on lead generation, nurturing, and conversion. Led HubSpot CRM implementation, including pipeline setup, lifecycle stages, automation, and reporting dashboards to align sales and marketing teams. Planned and deployed a martech stack integration (HubSpot, Google Ads, analytics tools, automati…
- Job: HubSpot Academy — HubSpot Academy - Content marketing Professor · 2021-10 – 2021-11 · 1 mo — Invited by HubSpot Academy as a guest professor for their Content Marketing certification program, where I taught the class “How to Create a Successful Video Marketing Strategy.” Key Contributions: Delivered a masterclass on video marketing strategy, covering planning, production, distribution, and performance measurement. Shared practical frameworks for integrating video content into inbound campaigns to increase engagement, lead generation, and brand authority. Provided actionable insights for marketers and business owners to execute scalable, data-driven content strategies. Contributed to one of HubSpot’s flagship global training programs, supporting thousands of professionals world…
- Job: Springboard — Marketing Operations Manager · 2022-11 – 2025-04 · 2y 5mo — Owned Marketing Operations and Go-To-Market infrastructure supporting scalable demand generation and revenue alignment in a high-growth EdTech environment. Designed GTM workflows across lead capture, scoring, routing, nurturing, and reporting. Owned CRM and martech stack governance ensuring data quality, integration reliability, and operational consistency.
- Job: Vandfort GTM & RevOps — VANDFORT · Co-Founder & GTM Engineer · 2025-01 – present · 1y 7mo — Co-founded an AI-native B2B Revenue Operations firm alongside Mauricio Varela. VANDFORT runs GTM Audits across 45 metrics and 4 RevOps domains for B2B SaaS companies at $3M–$30M ARR running HubSpot or Salesforce. We identify quantified revenue leaks — average finding ranges from $180K to $400K in annual risk — then design, fix, or operate the revenue infrastructure based on what the data shows. Audit → Design → Fix → Run. Fixed-fee entry point. AI-accelerated delivery across GTM Operations, Sales Operations, CS Operations, and Revenue Intelligence.
- Job: Avianca — Marketing | CAM - CAR Avianca Cargo · 2017-01 – 2020-03 · 3y 2mo — Supported regional Go-To-Market initiatives across Central America and the Caribbean, aligning marketing execution with commercial and revenue objectives. Executed regional GTM campaigns to support sales growth and customer retention Developed KPI frameworks and reporting to measure marketing impact on commercial outcomes Partnered with sales teams on targeted campaigns, activations, and customer initiatives Supported adoption of digital tools and data-driven marketing practices
- Job: Tayta Hub — Director of GTM Systems & Marketing Technology · 2020-04 – 2022-10 · 2y 6mo — Led a B2B MarTech company in Colombia, building the GTM motion and closing enterprise contracts across telecommunications, healthcare, retail, and media — managing complex multi-stakeholder sales cycles with companies ranging from mid-market to Fortune-equivalent scale in the Colombian market. Designed end-to-end GTM systems integrating CRM, automation, analytics, and content workflows. Built scalable lead management and lifecycle models supporting acquisition, conversion, and retention.
- Job: Forest Travel Agency — Head of GTM & Marketing (Head of GTM Engineering) · 2024-02 – 2025-08 · 1y 6mo — Led GTM and marketing function for B2C luxury travel and B2B corporate travel brands. Owned strategy, execution, team leadership, and revenue-aligned performance management across channels including paid media, lifecycle marketing, content, and partnerships. Focus: Marketing leadership, team management, executive alignment, and revenue-supporting GTM execution
- Job: Lumenalta — Martech - GTM (Go-To-Market) Engineer · 2025-08 – present · 1y — Own and design core GTM systems supporting Marketing, Sales, and Customer Success across CRM, automation, enrichment, and analytics. Architect GTM workflows across HubSpot and Salesforce including lead capture, scoring, routing, and lifecycle governance. Expert in Clay for multi-step enrichment waterfalls combining 20+ data sources. Build executive dashboards and reporting frameworks tracking pipeline health, conversion, and revenue performance.
- School: ESIC Business & Marketing School — Master's degree, Marketing and Commercial Management · 2019-01 – 2020-12
- School: Colegio de Estudios Superiores de Administración — Master's degree, Marketing Direction · 2019-01 – 2020-12
- School: Pontificia Universidad Javeriana — Bachelor of Business Administration (BBA), Marketing/Gestión de marketing, general · 2013 – 2016
- School: Universidad de los Andes - Colombia — Industrial Engineering · 2007 – 2012
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