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Alejandro Lugo

GTM Engineer & Revenue Operations Leader | AI-Native Systems · HubSpot · Clay · Salesforce | Co-Founder @ VANDFORT GTM & RevOps

Bogota, D.C., Capital District, Colombiauniverse-v1 · gtme
Vandfort GTM & RevOpsex-L'Oréalex-Pavilion
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About

I build AI-native revenue systems that turn GTM chaos into predictable, measurable growth. I co-founded VANDFORT — an AI-native Revenue Operations firm that runs GTM Audits for B2B SaaS companies at $3M–$30M ARR. We diagnose the full revenue engine across 45 metrics and 4 domains, quantify what's leaking, then fix or operate what the data says needs attention. Clients run HubSpot or Salesforce. Engagements start with a 3-week, fixed-fee audit. My foundation is hands-on and commercial. I founded and led a B2B MarTech company in Colombia where I built and closed enterprise contracts across telecommunications, healthcare, retail, and media — managing complex multi-stakeholder sales cycles with companies ranging from mid-market to Fortune-equivalent scale in the Colombian market. That experience showed me exactly where B2B revenue breaks: bad data, misaligned handoffs, and systems never built to scale. At Lumenalta I serve as GTM Engineer, owning go-to-market infrastructure across CRM, automation, enrichment, and analytics — designing the systems that connect marketing, sales, and customer success into one operating model. I'm also a Clay Cup 2026 competitor — one of 32 selected globally from hundreds of applicants. Core: Revenue Operations · GTM Engineering · HubSpot · Salesforce · Clay · AI Automation · CRM Architecture · Pipeline Visibility · Forecasting · Signal-Based OutboundTools: AI Tools for Marketing Clay, Claude Code. Sales CRM: HubSpot CRM, Marketo, Salesforce. IPaaS: n8n, Zapier, Make. Mailchimp, CDP,MAP, CMS: Wordpress,Storyblock, wix. Google Suite: looker,Analytics, Optimize, ADS, GTM. CleverTap, Tableau. SEO: SEMrush. Interactive Content. Video Marketing: Wistia, Loom, Vidyard, AI content tools Jasper, ChatGPT, Copy.ai. with APIs, webhooks, SQL, and scripting languages (ex: Python) to integrate systems. Go-To-Market: Clay

Company history

  1. L'OréalMarketing Intern - Luxury Brands2015-12 – 2016-06 · 6 mo
  2. PavilionAssociate Member2025-01 – 2026-02 · 1y 1mo
  3. SelcompInbound Marketing & Martech Consultant2021-08 – 2022-08 · 1y
  4. HubSpot AcademyHubSpot Academy - Content marketing Professor2021-10 – 2021-11 · 1 mo
  5. SpringboardMarketing Operations Manager2022-11 – 2025-04 · 2y 5mo
  6. Vandfort GTM & RevOpsVANDFORT · Co-Founder & GTM Engineer2025-01 – present · 1y 7mo
  7. AviancaMarketing | CAM - CAR Avianca Cargo2017-01 – 2020-03 · 3y 2mo
  8. Tayta HubDirector of GTM Systems & Marketing Technology2020-04 – 2022-10 · 2y 6mo
  9. Forest Travel AgencyHead of GTM & MarketingHead of GTM Engineering2024-02 – 2025-08 · 1y 6mo
  10. LumenaltaMartech - GTM (Go-To-Market) Engineer2025-08 – present · 1y

Skills

Clayn8nHubSpotSalesforceZapierMakeautomationsqlgo to marketGo-to-Market StrategyMartechLuxury Brand MarketingEmail MarketingAffiliatesCreative Strategymarketing opsMarketing directionMarketing ManagementDigital Marketing AnalyticsGoogle AdspythonRevenue Operations (RevOps)Search Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media MarketingTeam LeadershipCross-functional Team LeadershipTeamwork

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