Laurence Owen
VP/SVP Growth & GTM | Product Marketing • PLG • Growth Engines | B2B SaaS, Marketplaces & D2C Subscription
I'm a VP/SVP-level Growth, GTM and Product Marketing leader with 20+ years building scalable growth engines for B2B SaaS, marketplaces, and D2C subscription businesses across the UK, Europe, and North America.
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I operate end-to-end (full-stack) across the commercial system: customer problem & ICP → product positioning & value proposition → demand generation & ABM → activation/onboarding → lifecycle & retention → monetisation (pricing/packaging) → analytics, attribution & AI-assisted experimentation. I'm known for building capability as much as growth, establishing high-performing teams, growth operating cadences, and data/MarTech foundations that turn strategy into repeatable commercial performance. I partner closely with founders, CEOs and executive teams to convert ambiguity into measurable revenue impact. Selected outcomes Scaled LloydsPharmacy Online Doctor from ≈£2m to £16+m ARR in three years through market expansion, product innovation and demand generation, driving a full company acquisition by LloydsPharmacy Led self-serve digital transformation at Monster / Randstad Digital across 14 markets, redesigning business model, GTM motion and customer journey; delivered 200%+ acquisition growth, 75% uplift in SMB monetisation, and 40% reduction in CPA, with P&L ownership for a $50m segment Built and led multi-disciplinary teams of up to 30 across Growth, Product Marketing, CX, Product/UX and Data in complex matrix environments Currently Founding Growth Marketing & GTM lead at me, an AI-native talent intelligence platform / ecosystem. Building the commercial growth engine from first principles across positioning, PLG, lifecycle, demand generation and monetisation strategy. Applying AI across outreach automation, prospect scoring, segmentation, and growth experimentation to accelerate GTM velocity on a lean budget. Core strengths GTM Strategy · Product Marketing · AI-Augmented Growth Strategy · PLG & Assisted Conversion · Demand Gen & ABM · Lifecycle/CRM · Pricing & Monetisation · CRO · Market Expansion · Martech & CDP · Analytics & Attribution · Growth Operating Systems · Marketplace Dynamics · Talent Intelligence Interested in connecting with Founders and leaders building ambitious B2B SaaS, marketplace or subscription businesses - particularly Series A–C or enterprise transformation contexts where growth, GTM clarity and product-market fit matter. Always open to a good conversation.
GTM Index
- PROFESSIONAL.MEJOB
- Founding Growth Mktg & GTM…11M
Founding Growth Marketing & GTM Lead
Professional.me
- BIG BLUE SKY COLLECTIVEJOB
- Founder & Principal Consul…2Y 7M
Founder & Principal Consultant - Growth, GTM & Product Marketing
Big Blue Sky Collective
Strategic growth and GTM consultancy providing senior-level advisory to early-stage startups and scaling businesses across B2B SaaS, marketplaces, and subscription models. Working directly with founders and executive teams on the strategic and commercial challenges that matter most at inflection points - from initial GTM design and product-market fit through to demand generation, lifecycle growth, and capability buildout. Advise on end-to-end GTM strategy including ICP definition, positioning, pricing, channel strategy, and launch sequencing Support founders on product marketing and value proposition development, translating complex product capabilities into clear, differentiated narrati…
- MONSTER WORLDWIDE, INC. / RANDSTAD DIGITAL VENTURESJOB
- VP Global Digital Growth2Y 8M
VP Global Digital Growth
Monster Worldwide, Inc. / Randstad Digital Ventures
Owned global consumer and SMB/Digital Sales marketplace growth across 14 markets, leading the evolution of a legacy classifieds platform into a transactional and subscription based self-serve digital business. Reported to the Chief Digital Officer with P&L accountability for a $50m segment. Partnered with Product, Data, and Engineering to design growth systems that improved liquidity, conversion, and monetisation across the ecosystem. Led self-serve digital transformation across 14 markets - redesigning business model, GTM motion, and customer journey from the ground up; delivered 200%+ acquisition growth, 75% uplift in SMB monetisation, and 40% reduction in CPA Generated >80% growth in M…
- MONSTER WORLDWIDE / RANDSTAD DIGITAL VENTURESJOB
- Snr Dir Global Ecommerce1Y 4M
Snr Director Global Ecommerce
Monster Worldwide / Randstad Digital Ventures
Promoted to lead global ecommerce strategy and commercial performance across all markets, bridging product, marketing, and revenue operations. Spearheaded launch of new self-serve products and digital checkout across web and mobile, increasing SMB conversion by 40% and establishing a scalable transactional revenue model Deployed outcome-based KPIs and advanced attribution across SEM, Social, Display, and Email, achieving 25% increase in ROI and 40% reduction in CPA across digital platforms
- Head of ecommerce, Europe3Y 2M
Head of ecommerce, Europe
Monster Worldwide / Randstad Digital Ventures
Owned $25m P&L and digital commerce performance across 12 European markets including UK, DE, FR, IT, NL, and SE. Led digital capability assessment, process automation, and end-to-end customer experience strategy. Architected 200%+ surge in organic customer acquisition through content, SEO, and brand proposition framework, optimising for 100+ target keywords and significantly boosting new business traffic Established test-and-learn experimentation framework integrating BI, attribution, and CRO, improving marketing ROI by 28% and laying the foundation for the broader digital transformation programme
- LLOYDSPHARMACY ONLINE DOCTOR / MCKESSONJOB
- Head of Product and Strategy8M
Head of Product and Strategy
LloydsPharmacy Online Doctor / McKesson
- LLOYDSPHARMACY ONLINE DOCTOR (MCKESSON)JOB
- Head of ecommerce2Y 8M
Head of ecommerce
LloydsPharmacy Online Doctor (McKesson)
Joined as founding ecommerce leader for (DrThom) LloydsPharmacy Online Doctor - a pioneering D2C healthcare platform combining ecommerce with a scalable, regulated AI-assisted doctor approval process. Reported to the Group MD with full accountability for P&L, demand generation, product development, and team buildout. Grew the business from ≈£2m to £16+m ARR in three years, resulting in a full company acquisition by LloydsPharmacy. Scaled revenue from ≈£2m to £16+m in three years through targeted market expansion into Ireland and Australia, focused customer acquisition and retention strategy, and continuous product and journey optimisation Built and led a multidisciplinary team of 11 from…
- EQUIFAXJOB
- Head of ecommerce & digita…1Y 5M
Head of ecommerce & digital strategy
Equifax
Owned UK digital strategy and ecommerce for Equifax's consumer division, reporting to the CMO. Transformed the website from a brochure into a transactional revenue channel through UX redesign, buying flow optimisation, and marketing automation. Grew digital revenue 70% in one year by deploying new UX, IA, and buying flows combined with marketing automation lead scoring and nurturing (Eloqua), and the company's first performance media attribution model
- TOTALJOBS GROUPJOB
- Head of Mktg - Digital Mkt…6Y 5M
Head of Marketing - Digital marketing and business strategy
Totaljobs Group Ltd
Senior marketing leader at one of the UK's leading job board companies during a pivotal period of digital growth. Owned digital strategy, brand positioning, and full-mix acquisition and retention marketing across PPC, SEO, display, affiliates, and content. Built and led a team of 9 digital marketing specialists. Established Totaljobs Group verticals (Caterer.com, RetailChoice.com, Catererglobal.com, CareerStructure.com, CWJobs.com) as a leading digital recruitment brands through integrated performance and brand marketing, driving sustained growth in jobseeker and employer audiences across a six-year tenure
- Job: Monster Worldwide / Randstad Digital Ventures — Head of ecommerce, Europe · 2016-03 – 2019-05 — Owned $25m P&L and digital commerce performance across 12 European markets including UK, DE, FR, IT, NL, and SE. Led digital capability assessment, process automation, and end-to-end customer experience strategy. Architected 200%+ surge in organic customer acquisition through content, SEO, and brand proposition framework, optimising for 100+ target keywords and significantly boosting new business traffic Established test-and-learn experimentation framework integrating BI, attribution, and CRO, improving marketing ROI by 28% and laying the foundation for the broader digital transformation programme
- Job: Professional.me — Founding Growth Marketing & GTM Lead · 2025-09 – present
- Job: LloydsPharmacy Online Doctor (McKesson) — Head of ecommerce · 2012-09 – 2015-05 — Joined as founding ecommerce leader for (DrThom) LloydsPharmacy Online Doctor - a pioneering D2C healthcare platform combining ecommerce with a scalable, regulated AI-assisted doctor approval process. Reported to the Group MD with full accountability for P&L, demand generation, product development, and team buildout. Grew the business from ≈£2m to £16+m ARR in three years, resulting in a full company acquisition by LloydsPharmacy. Scaled revenue from ≈£2m to £16+m in three years through targeted market expansion into Ireland and Australia, focused customer acquisition and retention strategy, and continuous product and journey optimisation Built and led a multidisciplinary team of 11 from…
- Job: Monster Worldwide / Randstad Digital Ventures — Snr Director Global Ecommerce · 2019-05 – 2020-09 — Promoted to lead global ecommerce strategy and commercial performance across all markets, bridging product, marketing, and revenue operations. Spearheaded launch of new self-serve products and digital checkout across web and mobile, increasing SMB conversion by 40% and establishing a scalable transactional revenue model Deployed outcome-based KPIs and advanced attribution across SEM, Social, Display, and Email, achieving 25% increase in ROI and 40% reduction in CPA across digital platforms
- Job: Totaljobs Group Ltd — Head of Marketing - Digital marketing and business strategy · 2004-04 – 2010-09 — Senior marketing leader at one of the UK's leading job board companies during a pivotal period of digital growth. Owned digital strategy, brand positioning, and full-mix acquisition and retention marketing across PPC, SEO, display, affiliates, and content. Built and led a team of 9 digital marketing specialists. Established Totaljobs Group verticals (Caterer.com, RetailChoice.com, Catererglobal.com, CareerStructure.com, CWJobs.com) as a leading digital recruitment brands through integrated performance and brand marketing, driving sustained growth in jobseeker and employer audiences across a six-year tenure
- Job: Equifax — Head of ecommerce & digital strategy · 2011-04 – 2012-09 — Owned UK digital strategy and ecommerce for Equifax's consumer division, reporting to the CMO. Transformed the website from a brochure into a transactional revenue channel through UX redesign, buying flow optimisation, and marketing automation. Grew digital revenue 70% in one year by deploying new UX, IA, and buying flows combined with marketing automation lead scoring and nurturing (Eloqua), and the company's first performance media attribution model
- Job: Big Blue Sky Collective — Founder & Principal Consultant - Growth, GTM & Product Marketing · 2024 – present — Strategic growth and GTM consultancy providing senior-level advisory to early-stage startups and scaling businesses across B2B SaaS, marketplaces, and subscription models. Working directly with founders and executive teams on the strategic and commercial challenges that matter most at inflection points - from initial GTM design and product-market fit through to demand generation, lifecycle growth, and capability buildout. Advise on end-to-end GTM strategy including ICP definition, positioning, pricing, channel strategy, and launch sequencing Support founders on product marketing and value proposition development, translating complex product capabilities into clear, differentiated narrati…
- Job: Monster Worldwide, Inc. / Randstad Digital Ventures — VP Global Digital Growth · 2020-09 – 2023-05 — Owned global consumer and SMB/Digital Sales marketplace growth across 14 markets, leading the evolution of a legacy classifieds platform into a transactional and subscription based self-serve digital business. Reported to the Chief Digital Officer with P&L accountability for a $50m segment. Partnered with Product, Data, and Engineering to design growth systems that improved liquidity, conversion, and monetisation across the ecosystem. Led self-serve digital transformation across 14 markets - redesigning business model, GTM motion, and customer journey from the ground up; delivered 200%+ acquisition growth, 75% uplift in SMB monetisation, and 40% reduction in CPA Generated >80% growth in M…
- Job: LloydsPharmacy Online Doctor / McKesson — Head of Product and Strategy · 2015-05 – 2016-01
- School: Cranfield School of Management — MA, Marketing
- School: Chartered Institute of Marketing — Diploma in Marketing
- School: De Montfort University — Marketing & Law (BA Hons)
- School: Market Research Society — MRS - Diploma
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