Vidhi Makwana

Product Marketing | GTM Strategy | Positioning & Messaging | Customer Insights | Product Launches

“

I built and scaled a digital education business where I owned the complete product marketing lifecycle—from customer research and product strategy to positioning, messaging, go-to-market strategy, product launches, pricing, and revenue growth.

More

Over six years, I launched 17+ digital products, generated ₹30L+ in lifetime revenue, and built repeatable marketing and customer acquisition systems from the ground up. Working directly with founders gave me hands-on experience understanding customer problems, translating insights into differentiated positioning, and bringing products successfully to market. Although I built my own company, the work closely mirrors how Product Marketing functions inside high-growth organizations. I owned responsibilities such as: • Customer research & insights • Positioning & messaging • Go-to-market strategy • Product launches • Competitive analysis • Customer journey design • Sales enablement • Product marketing assets • Demand generation • Cross-functional collaboration with founders and business stakeholders What motivates me most is understanding why customers buy, identifying opportunities to differentiate products, and translating those insights into messaging and GTM strategies that drive adoption and business growth. Today, I'm looking to bring that founder-operator mindset into a Product Marketing, GTM, or Brand Marketing role where I can work cross-functionally, launch products, influence product strategy, and solve meaningful customer problems.