Laura E. Beavin-Yates, PhD
Consumer Neuroscience | Experiential Strategy | Marketing Expert | Startup Advisor | Emotional Wellness Expert | Behavioral Neuroscientist | Biometrics
I’m a behavioral neuroscientist passionate about one big question:How can we use emerging technology and thoughtful experiential design to help humans truly My work lives at the intersection of biometrics, immersive tech, AI, and human experience.
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I partner with brands, founders, educators, creative teams, and product leaders to shape immersive, customer, and product experiences that align with how the brain and nervous system actually work and create measurable impact in the real Technology is powerful. It can distract, disorient, and fragment, or it can deepen connection, confidence, and meaning. I focus on helping teams build the Meaningful impact does not happen by It starts with grounding ideas in neuroscience and behavioral science. It requires measuring what is happening in real time rather than relying only on self report or surface metrics. And it depends on building sustainable business models, because if the economics fail, the impact disappears with Over the past two decades, I have helped bring biometrics into scalable research, guided neuroscience informed product and marketing strategy, and contributed to the development of AI and VR platforms designed to improve confidence, emotional readiness, and real world I work with creative and innovation teams to ensure bold visions are supported by science, structured measurement, and business rigor. My role is often to translate between disciplines, connecting neuroscience, strategy, technology, and execution so experiences are not only inspiring, but delivering the desired I am especially energized by teams building ambitious platforms that improve the human condition. Experiences that deepen connection. Tools that elevate well being. Systems that help people show up more fully in their lives and If you are building something bold and want to ensure it aligns with the brain, drives measurable value, and can scale sustainably, I would love to connect.
GTM Index
- IMMERSIONJOB
- Advisor & Fractional CMO11M
Advisor & Fractional CMO
Immersion
- Chief Mktg Officer2Y 1M
Chief Marketing Officer
Immersion
• Developed and executed a comprehensive marketing strategy for our B2B solution, enhancing brand visibility. • Managed digital marketing initiatives, including blog content, email campaigns, and social media engagement. • Secured and led strategic marketing partnerships to expand market reach. • Presented case studies on behalf of Immersion, showcasing our innovative solutions to potential clients.
- PATIENT READYJOB
- Head of Behavioral Science…11M
Head of Behavioral Science & Instructional Design Lead
Patient Ready
- NAVATAR HEALTHJOB
- Advisor11M
Advisor | Behavioral Neuroscience, Consumer Insights, Marketing
Navatar Health
I support Navatar Health with neuroscience-based insights, research strategy, and marketing strategy—helping translate research into impactful engagement approaches that strengthen their mission to use AI-powered, culturally tailored solutions to prevent cancer and save lives.
- FIVE TO FLOWJOB
- Advisor3Y
Advisor | Behavioral Neuroscience & Marketing Insights
Five to Flow
- FIT MINDEDJOB
- Fractional Chief Mktg Offi…1Y
Fractional Chief Marketing Officer
Fit Minded Inc
- SIXJOB
- Advisor & Fractional CMO11M
Advisor & Fractional CMO
SIX
- Chief Mktg Officer1Y 8M
Chief Marketing Officer
SIX
• Developed and executed the launch and marketing strategy for a D2C emotional wellness app. • Led comprehensive digital marketing efforts, including email, social media, and content creation. • Achieved a remarkable 600% increase in social media following and steady user growth while maintaining a customer acquisition cost of less than $2. • Established strategic partnerships to create low-cost distribution channels, fueling app growth.
- LIFEWRITEJOB
- Advisor4Y 1M
Advisor | Behavioral Neuroscience, Growth, & Marketing
Lifewrite
• Leading user experience research & insights for beta version of product over a 2-week usage period. • Serving as subject matter expert on the neuroscience impacts of writing for wellbeing. • Meeting monthly with the CEO to discuss the role of AI in the MVP product. • Meeting monthly with C-Suite and other advisory board members to discuss product development, funding opportunities, and other key points of discussion based on company progress. • Consulting with marketing and product teams to provide input on the development of MVP product.
- AVAILYST (TECHSTARS '22)JOB
- Advisor3Y
Advisor
Availyst (Techstars '22)
- COMPEERS AI CORPORATIONJOB
- Advisor | GTM and CX7M
Advisor | GTM and CX
Compeers AI Corporation
- LIQUORSPLITJOB
- Fractional CMO1Y 3M
Fractional CMO
LiquorSplit
• Worked directly with the CEO to identify key business objectives and align on product, marketing and customer experience KPIs. • Led design, development, and implementation of gifting feature, proprietary loyalty program, national website, sponsored advertising spots, and optimized checkout, resulting in a 200% increase in web traffic and a 164% increase in new users between Q2 2022 to Q1 2023. • Supervised UX research to evaluate the user journey and loyalty program in our mobile app, and implemented user feedback which increased loyalty enrollment 43% over 2 months. • Implemented, measured ROI, and optimized email and digital marketing campaigns to drive conversion for new leads and rep…
- Job: Immersion — Advisor & Fractional CMO · 2025-09 – present
- Job: Patient Ready — Head of Behavioral Science & Instructional Design Lead · 2025-09 – present
- Job: Navatar Health — Advisor | Behavioral Neuroscience, Consumer Insights, Marketing · 2025-09 – present — I support Navatar Health with neuroscience-based insights, research strategy, and marketing strategy—helping translate research into impactful engagement approaches that strengthen their mission to use AI-powered, culturally tailored solutions to prevent cancer and save lives.
- Job: Five to Flow — Advisor | Behavioral Neuroscience & Marketing Insights · 2023-08 – present
- Job: Immersion — Chief Marketing Officer · 2023-08 – 2025-09 — • Developed and executed a comprehensive marketing strategy for our B2B solution, enhancing brand visibility. • Managed digital marketing initiatives, including blog content, email campaigns, and social media engagement. • Secured and led strategic marketing partnerships to expand market reach. • Presented case studies on behalf of Immersion, showcasing our innovative solutions to potential clients.
- Job: LiquorSplit — Fractional CMO · 2022-05 – 2023-08 — • Worked directly with the CEO to identify key business objectives and align on product, marketing and customer experience KPIs. • Led design, development, and implementation of gifting feature, proprietary loyalty program, national website, sponsored advertising spots, and optimized checkout, resulting in a 200% increase in web traffic and a 164% increase in new users between Q2 2022 to Q1 2023. • Supervised UX research to evaluate the user journey and loyalty program in our mobile app, and implemented user feedback which increased loyalty enrollment 43% over 2 months. • Implemented, measured ROI, and optimized email and digital marketing campaigns to drive conversion for new leads and rep…
- Job: Fit Minded Inc — Fractional Chief Marketing Officer · 2025-08 – present
- Job: SIX — Chief Marketing Officer · 2023-12 – 2025-08 — • Developed and executed the launch and marketing strategy for a D2C emotional wellness app. • Led comprehensive digital marketing efforts, including email, social media, and content creation. • Achieved a remarkable 600% increase in social media following and steady user growth while maintaining a customer acquisition cost of less than $2. • Established strategic partnerships to create low-cost distribution channels, fueling app growth.
- Job: Lifewrite — Advisor | Behavioral Neuroscience, Growth, & Marketing · 2022-07 – present — • Leading user experience research & insights for beta version of product over a 2-week usage period. • Serving as subject matter expert on the neuroscience impacts of writing for wellbeing. • Meeting monthly with the CEO to discuss the role of AI in the MVP product. • Meeting monthly with C-Suite and other advisory board members to discuss product development, funding opportunities, and other key points of discussion based on company progress. • Consulting with marketing and product teams to provide input on the development of MVP product.
- Job: Availyst (Techstars '22) — Advisor · 2023-08 – present
- Job: SIX — Advisor & Fractional CMO · 2025-09 – present
- Job: Compeers AI Corporation — Advisor | GTM and CX · 2026-01 – present
- School: Claremont Graduate University — Doctor of Philosophy (Ph.D.), Cognitive Psychology
- School: Claremont Graduate University — M.A., Cognitive Psychology
- School: University of Illinois at Urbana-Champaign — Bachelor of Science (B.S.), Psychology
Skills
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