Steve Burton.

London31.6k followers

The Point Company

About The Point Co | Built for Revenue Leaders Who Need Pipeline That ConvertsNeed to grow revenue with fewer resources? Still chasing the same targets with half the
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You're not alone and you're not out of I’m Steve Burton, a sales leader with over 20 years of experience helping B2B tech companies scale sales, build SDR functions that actually deliver pipeline, and launch go-to-market strategies that convert across the USA, EMEA, LATAM, and Currently leading at The Point Co, we act as a trusted partner to Founders, CROs, and Sales VPs who are tired of lazy SDRs, unqualified leads, bloated tech stacks, and wasted headcount. We’re here to cut the noise, fix the top of the funnel, and create a sales engine that We use AI for data, research, enrichment, signals, reporting and admin. We use experienced humans for the conversations that actually create "Whether you're entering a new region or need to replace chaos with structure, we embed into your organisation and deliver what your sales team needs, not just what they think they Why It WorksBecause I’ve trained thousands of SDRs, delivered hundreds of outbound projects globally, and know the difference between busy work and real performance. We don’t just fill calendars we build revenue-generating Who We Don’t Work WithIf you:Think you already know everything and just want someone to blameWant free consulting with no intention of taking actionLead like it’s still the 1980s and hate changeMicromanage outsourced teams into the groundBlame agencies while keeping underperformers in-houseShow no respect to partners, your team, or the people serving your tableThen we’re not the right fit — and that’s But if you're serious about building a pipeline that actually turns into revenue — and want a partner that’s been there, done it, and still gets hands-on — then let’s talk.

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THE POINT COMPANYJOB
1. CRO
  12Y 5M
2. UK’s Top Sales Trainer (x2)
  3Y
CLOUDTASKJOB
1. Chief Customer Officer (Ma…
  1Y 9M
2. Member of the Board of Adv…
  3Y 6M
LONDON IS THE BEST CITY IN THE WORLD PROVE ME WRONGJOB
1. Founder
  11Y 9M
THE GLOBAL , CONSULTANTS , TRAINERS AND COACHES NETWORKJOB
1. Founder
  4Y 9M
STORIES FROM THE SALES TRENCHESJOB
1. Member of the Board of Adv…
  11M
REVINTELJOB
1. Strategic Advisor
  1Y
TECHSELLERS COMMUNITYJOB
1. Brand Ambassador
  1Y 11M
XPANSEJOB
1. Brand Ambassador
  2Y 9M
REVENUE SYNDICATEJOB
1. Member & Angel Investor
  3Y 1M
AA-ISPJOB
1. 2 X AA-ISP Top 25 Most Inf…
  8Y

Job: The Point Company — CRO | VP Sales | Sales Director | Top-of-Funnel & GTM Specialist · 2014-05 – present · 12y 3mo — COMPANY DESCRIPTION: The Point Company: Here at The Point Company, we are technology focused demand generation specialists that offer sales & marketing support services to technology companies across the globe. We have a number of services that help create demand for your product including : - Qualified Appointment setting - Tele Prospecting -Outreach new business focuse - Sales Training for ISRS - SDRs - BDMS (Prospecting and Pipeline creation specialty ) - Recruitment of Sales Staff - Outsource Inside Sales Resources - Lead Nurturing campaigns - Linkedin campaigns , demand generation and marketing via social - Pushing Event Attendance - Event marketing - Email Campaign Tracking & Repo…
Job: The Point Company — UK’s Top Sales Trainer (x2) | Sales Coaching | SDR & AE Training | B2B Workshops | Revenue Growth · 2016-01 – 2019-01 · 3y
Job: CloudTask — Member of the Board of Advisors · 2023-04 – present · 3y 4mo — As an experienced Advisory Board Member at CloudTask, I bring a wealth of knowledge in B2B sales services and strategies, as well as strong leadership, strategic thinking, and problem-solving skills to the table. My commitment to creating non-biased content ensures that CloudTask's services are presented in a fair and accurate manner, while my understanding of the impact of non-biased content on B2B sales service buyers allows me to foster successful connections with sales agencies and remote sales candidates. I am dedicated to promoting diversity and inclusion in the workplace and supporting CloudTask's mission of delivering exceptional services that empower buyers to make informed decisio…
Job: CloudTask — Chief Customer Officer (Managed SDR Division) · 2025-01 – present · 1y 7mo — Chief Customer Officer (Managed SDR Division) Responsible for leading the managed services function for CloudTask customers, with full ownership of outsourced SDR delivery, performance, and customer outcomes. I oversee the end-to-end execution of pipeline generation programs across multiple regions, ensuring clients don’t just get activity — they get qualified pipeline and measurable revenue impact. This includes: • Building and scaling SDR teams across the US, EMEA, and nearshore markets • Designing and implementing structured outbound systems (people, process, data, tech, AI) • Ensuring consistent delivery across multi-channel outreach — calls, email, and LinkedIn • Driving performance…
Job: London is the Best City in the World Prove me Wrong — Founder – London B2B Sales Network | Sales Leaders, Founders & Top Performers · 2015-01 – present · 11y 7mo — Welcome to London is the Best City in the World – Prove Me Wrong! This group is a hub for sales, business, networking, and banter, bringing together ambitious and like-minded individuals who love London and want to connect, collaborate, and grow. Group Guidelines: ✅ Engage & Share – Post valuable insights, deals, and opportunities. ✅ Network & Connect – Meet new people, build relationships, and support each other. ✅ Keep It Business & Fun – No politics or negativity—just good vibes, success, and a bit of London pride. How to Get Started: 🔹 Introduce yourself – Who are you, and what do you do? 🔹 Drop your LinkedIn profile – Let’s connect beyond WhatsApp. 🔹 Join the conversation – Ask…
Job: The Global , Consultants , Trainers and Coaches network — Founder – Global Community for Fractional CROs, CMOs, Coaches & Strategic Advisors · 2022-01 – present · 4y 7mo — At The Global, Consultants, Trainers and Coaches network, we are a dynamic collective of Consultants, Trainers, Executive Coaches, Speakers, and Fractionals. Our mission is to test a powerful theory: Can diverse professionals collaborate effectively to drive success and innovation? We believe in the power of shared knowledge and experiences. Our team is dedicated to: Sharing Best Practices: We continuously exchange insights and strategies to stay at the forefront of our fields. Podcast Appearances: Engaging with wider audiences through thought-provoking discussions and expert interviews. Job Opportunities: Connecting talented individuals with exciting career prospects within our network.…
Job: Stories from the Sales Trenches — Member of the Board of Advisors · 2025-11 – present · 9 mo — Welcome to Stories from the Sales Trenches where we turn everyday sales chaos into, cartoons, and uncomfortable truths. We document the people you meet on every sales floor: the chancers the grafters the philosophers the LinkedIn influencers the ones who book one meeting a year but talk like they’re CRO If you've ever worked in sales, you’ll recognise every character — and probably yourself. Real lessons. Real stories. Real humour. Zero corporate nonsense. Follow for weekly episodes and posters that hit a bit too close to home.
Job: RevIntel — Strategic Advisor · 2025-10 – present · 10 mo
Job: TechSellers Community — Brand Ambassador · 2024-11 – present · 1y 9mo
Job: XPANSE — Brand Ambassador · 2024-01 – present · 2y 7mo — The world's first visioning of the future with Exponential Tech From the creators of PUZZLE X Barcelona comes another experience merging deep science, exponential technology, global agenda-shaping power, and impact.
Job: Revenue Syndicate — Member & Angel Investor · 2023-09 – present · 2y 11mo — The Revenue Syndicate is Europe’s first investment community and angel investment syndicate built for go-to-market operators in the European tech industry. Our 500+ members are some of the best go-to-market practitioners in Europe and are driving the growth of the fastest growing companies in the world. Members can invest as little as £1,000 per deal and it’s free to join. Founders can get funded by GTM operators who know how to generate revenue and can help them build their revenue engine. Apply to be a member and investor here: https://revenue-syndicate.typeform.com/membersapply
Job: AA-ISP — 2 X AA-ISP Top 25 Most Influential Inside Sales Professional 2019 -2021 · 2018-10 – present · 7y 10mo — Started in 2010, the AA-ISP Top 25 Most Influential Inside Sales Professionals recognizes individuals who have been instrumental in leading our profession. The sales world is changing and Inside Sales is taking on an ever-increasing role in the success of organizations. Today's Inside Sales Professionals are top-notch individuals proficient in a wide variety of skills that were never part of this role a few short years ago. Each year the AA-ISP will recognize 25 individuals who display the following characteristics. Eligible nominees include sales leaders and individuals, technology leaders, and the supporting cast of consultants, trainers, authors, and anyone that contributed to the advanc…

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Sales Pipeline DevelopmentStrategic PartnershipsData ScienceMarketing StrategyConsultingLeadership DevelopmentStrategic ThinkingGo-to-Market StrategyGTM StrategyOUTSOURCED SDRSSales and MarketingNew Business DevelopmentProject ManagementInterpersonal SkillsEntrepreneurshipStartupsStrategyNegotiationTraining

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Steve Burton.

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