Steve Burton.

CRO | VP Sales | Sales Director. Expert in Building SDR Teams That Deliver Pipeline & Revenue | Trained 1,000s of SDRs | Delivered 100s of Projects Across EMEA, USA, LATAM, APAC | Top-of-Funnel & GTM Specialist

The Point Company

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About The Point Co | Built for Revenue Leaders Who Need Pipeline That ConvertsNeed to grow revenue with fewer resources? Still chasing the same targets with half the

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You're not alone and you're not out of I’m Steve Burton, a sales leader with over 20 years of experience helping B2B tech companies scale sales, build SDR functions that actually deliver pipeline, and launch go-to-market strategies that convert across the USA, EMEA, LATAM, and Currently leading at The Point Co, we act as a trusted partner to Founders, CROs, and Sales VPs who are tired of lazy SDRs, unqualified leads, bloated tech stacks, and wasted headcount. We’re here to cut the noise, fix the top of the funnel, and create a sales engine that We use AI for data, research, enrichment, signals, reporting and admin. We use experienced humans for the conversations that actually create "Whether you're entering a new region or need to replace chaos with structure, we embed into your organisation and deliver what your sales team needs, not just what they think they Why It WorksBecause I’ve trained thousands of SDRs, delivered hundreds of outbound projects globally, and know the difference between busy work and real performance. We don’t just fill calendars we build revenue-generating Who We Don’t Work WithIf you:Think you already know everything and just want someone to blameWant free consulting with no intention of taking actionLead like it’s still the 1980s and hate changeMicromanage outsourced teams into the groundBlame agencies while keeping underperformers in-houseShow no respect to partners, your team, or the people serving your tableThen we’re not the right fit — and that’s But if you're serious about building a pipeline that actually turns into revenue — and want a partner that’s been there, done it, and still gets hands-on — then let’s talk.