Lara Garrido

GTM Engineer @ Clay | Growth & Revenue Operations

New York4.8k followers
Clayex-Swibecoex-Checkstep

I'm a multilingual GTM specialist with 7 years of GTM experience focused on the European and North American markets. I'm curious by nature and passionate about turning creative GTM tactics into a revenue channel.

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That’s why I joined Clay as GTM Engineer to pursue a path aligning Growth and Revenue Operations. I studied French and American Law before going to Business School. I am now constantly learning about Go-To-Market Engineering and Revenue Operations. I co-founded the podcast "La Nouvelle Assiette" in 2019. We interviewed passionate entrepreneurs and reached thousands of views for our sponsor, les 2 Vaches (Danone brand). In 2021, with the same co-founder, we've built Mherit, a B2B HR Tech that brought together industry leaders and senior talent. Making a positive impact outside of work is also a driving force for me. In 2017, I participated in a mission with All Hands and Hearts to rebuild homes in the aftermath of Hurricane Harvey. I am since always looking for ways to give back. If you're a curious and passionate Growth, RevOps or GTM expert; or you're looking for energetic volunteers for a mission: send me a 📩.

Career Timeline

JobSchool

GTM Index

  1. CLAYJOB
    1. GTM Eng
      7M
    2. GTM Eng - J1
      6M
  2. CHECKSTEPJOB
    1. Head of Mktg and Inbound G…
      1Y 3M
  3. SWIBECOJOB
    1. Growth Mktg Consultant
      5M
  4. MHERITJOB
    1. Co-founder & Head of Growt…
      2Y 11M
  5. LA NOUVELLE ASSIETTEJOB
    1. Co-founder & Podcaster (Sp…
      1Y 4M
  6. ELDORADO.JOB
    1. Operations & Growth Mgr
      1Y 11M
  7. ESSEC BUSINESS SCHOOLSCHOOL
    1. Master in Management (MIM)…
      2Y 3M
  8. UNIVERSITÉ PANTHÉON ASSAS (PARIS II)SCHOOL
    1. Master 2 Droit des affaire…
      1Y 11M
  9. EYJOB
    1. Western Europe and Maghreb…
      5M
  10. UNIVERSITY OF CALIFORNIA, HASTINGS COLLEGE OF THE LAWSCHOOL
    1. Master of Laws (LL.M.)
      1Y 11M
    2. Startup Legal Garage : Cli…
      1Y 11M
  11. UNIVERSITÉ PARIS-SACLAYSCHOOL
    1. Master 1 Droit des Affaires
      1Y 11M
    2. Licence Droit de l'Entrepr…
      3Y 11M
  12. NUMA PARISJOB
    1. Junior Startup Mgr - Stati…
      4M
  13. COOLEY LLPJOB
    1. Student Legal Analyst
      3M
  14. LYCÉE MARCEAUSCHOOL
    1. Baccalauréat Mention Très…
      3Y 11M

Time in market 16Y 7MOpen 1Closed 16Stints 17

gtmindex.io/p/lara-garrido

  1. Job: Swibeco — Growth Marketing Consultant · 2023-08 – 2024-01 · 5 mo — Swibeco is a B2B platform revolutionizing employee benefits. It is designed to facilitate gratification and tax free rewards for employees. Trusted by companies like FedEX, Hublot, Philips, SAP, Salt and CIC bank.
  2. Job: Checkstep — Head of Marketing and Inbound Growth · 2024-01 – 2025-04 · 1y 3mo — Checkstep is an AI Content Moderation Platform made for Trust & Safety Leaders. Checkstep's technology protects platform users from harmful content to make the internet safer. Trusted by companies such as Trustpilot, Shein, We Transfer, Hopin and Streamable. - Leading inbound growth efforts, achieving in 2024 a 100x increase in MQLs, growing from near-zero inbound performance to $300k+ in attributed revenue through a mix of paid & organic strategies and brand awareness campaigns. - Joined the leadership team, collaborating closely with the CEO, CRO, Head of Sales and Product to align marketing efforts with business objectives and drive revenue growth. - Built and managed a team of freelanc…
  3. Job: NUMA Paris — Junior Startup Manager - Station F · 2017-05 – 2017-09 · 4 mo — As Junior Startup Manager for the NUMA Scale Hub, a Business launch pad for foreign Series A ventures; I played a key role in creating the department, developing its offerings and pricing strategies, and assisting with the selection of international startups. I supported VC meetings on fundraising, and drafted service agreements. Additionally, I organized key events, including a workshop with the Google Growth Accelerator and pitched the program to international startups at Viva Technology Paris.
  4. Job: Eldorado.co — Operations & Growth Manager · 2019-01 – 2020-12 · 1y 11mo — Eldorado.co enables startups to find the appropriate public and private financing sources. Investors can access the most exhaustive dealflow of fundraising for startups. As Operations & Growth Manager, I was responsible for optimizing both internal and external processes, creating and managing partnerships with over 67 SMEs, startups, public institutions, and non-profits. I developed and executed a content strategy, briefing over 20 blog posts & lead magnets per month that garnered more than 10,000 views and generated +50MQLs per month. Additionally, I managed the acquisition and sales process for the "Noël de la French Tech" and "les Pépites Tech".
  5. Job: Cooley LLP — Student Legal Analyst · 2017-01 – 2017-04 · 3 mo — Student Analyst in Business and Financial Law for an early-stage social businesses. Mentored by an experienced transactional attorney (Pete Burns): -Assisted and leaded client meetings. -Reviewed the privacy policies and the terms of use for a Website. -Reviewed new clauses for a Master Service Agreement (converted in a click-wrap version) with the city of New York. -Drafted a memorandum on incorporating a non-profit corporation in the states of California and Delaware. -Drafted a unanimous written consent to ratify all board's previous decisions.
  6. Job: Mherit — Co-founder & Head of Growth Marketing · 2021-01 – 2023-12 · 2y 11mo — B2B HR company matching HR Recruiters and Managers with senior talents (+45) and offering tailored talent training. It was awarded a 30k public grant by BPIFrance for its original and innovative solution. Helped +1000 senior talents + hired 2 senior employees who became business partners.
  7. Job: Clay — Go-To-Market Engineer - J1 · 2025-05 – 2025-11 · 6 mo
  8. Job: La Nouvelle Assiette — Co-founder & Podcaster (Sponsored by Danone's Brand - Les 2 Vaches) · 2019-09 – 2021-01 · 1y 4mo — Co-founder and Co-host of a Podcast show. « La Nouvelle Assiette » was a Podcast aiming to explore the food chain to shed the light on actors using food to make a change. This Podcast was sponsored by the brand "Les 2 Vaches" (Danone).
  9. Job: EY — Western Europe and Maghreb Campaign & Offerings Development · 2018-03 – 2018-08 · 5 mo — In July 2018 I joined a cross-disciplinary team working on offerings analysis and the creation of solutions across multiple service lines, including Tax, Law, FAAS, Audit, and TAS. Our team was based in Paris, the Netherlands, and Belgium. I collected and organized relevant information to create a platform accessible to all EY employees in Western Europe and Maghreb. I also drafted memorandums on digital transformation offerings and the competitive landscape, as well as on Corporate Social Responsibility offerings. Additionally, I contributed to the creation of innovative podcasts where EY partners pitched new offerings.
  10. Job: Clay — Go-To-Market Engineer · 2026-01 – present · 7 mo — I’m a GTM Engineer at Clay, the most creative Go-To-Market Orchestration Platform used by teams at OpenAI, Notion, Ramp, and Rippling. I combine technical problem-solving with strategic thinking to help high-growth companies automate the repetitive, move faster, and close more revenue.
  11. School: ESSEC Business School — Master in Management (MIM), Grande Ecole, Business Administration and Management, General · 2018-09 – 2020-12
  12. School: Université Panthéon Assas (Paris II) — Master 2 Droit des affaires et Économie | Mention Assez Bien · 2017 – 2018
  13. School: University of California, Hastings College of the Law — Master of Laws (LL.M.) · 2016 – 2017
  14. School: University of California, Hastings College of the Law — Startup Legal Garage : Clinical Program - Entrepreneurial Finance & Law · 2016 – 2017
  15. School: Université Paris-Saclay — Master 1 Droit des Affaires | Mention Très Bien · 2016 – 2017
  16. School: Université Paris-Saclay — Licence Droit de l'Entreprise | Mention Assez Bien · 2013 – 2016
  17. School: Lycée Marceau — Baccalauréat Mention Très bien (French graduate diploma Magna Cum Laude), Littéraire, Section Européenne · 2010 – 2013

Skills

ClaySales OperationsGTM EngineeringAutomationsLead GenerationInbound Lead GenerationB2B MarketingInbound MarketingRecruitingB-corpFundraisingConsultingGrowth StrategiesContent StrategyContent CreationContent AnalysisUX/UI DesignCross-functional Team LeadershipProject ManagementCorporate Social ResponsibilityMentoring

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