Louise Ping
Sr GTM Specialist at Annapurna Labs
ex-Amazon Web Services (AWS)I’m a GTM leader with experience at some of the world’s biggest tech companies — AWS, Microsoft, Adobe, and Apple — and a track record of helping startups scale to IPO.
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I specialize in turning complex technology, like GenAI and cloud infrastructure, into clear, actionable stories that drive growth. I’ve built go-to-market strategies, partner programs, and product positioning frameworks for both global enterprises and startup teams. My edge lies in bridging those two worlds — combining the execution muscle of big tech with the speed and adaptability of late-stage environments. 🧠 Areas of focus: GTM Strategy | Product & Partner Marketing | Messaging & Positioning 🚀 Open to: Advisory and fractional roles with late-stage companies 🤝 Let’s connect if you’re building something ambitious and need help telling your story or gaining traction
GTM Index
- ANNAPURNA LABSJOB
- Sr GTM Specialist4M
Sr GTM Specialist
Annapurna Labs
- AMAZON WEB SERVICES (AWS)JOB
- Sr. WW GTM Specialist GenA…2Y 1M
Sr. WW GTM Specialist GenAI Initiatives
Amazon Web Services (AWS)
Working directly with customers and partners, including Hugging Face and Nvidia, to produce sales enablement content, training, and programs designed to drive pipeline and large opportunities for GenAI applications and use cases.
- GTM Specialist for File, E…3Y 9M
GTM Specialist for File, Edge, and Data Storage services
Amazon Web Services (AWS)
Collaborated across Partner, Sales, and Marketing organization to drive sales pipeline through enablement, training, and scalable programs. Created impactful campaigns and sales strategies that maximized return on investment.
- Category Lead - AWS Market…10M
Category Lead - AWS Marketplace Startups
Amazon Web Services (AWS)
Crafted and executed strategic plans aimed at recruiting startup ISVs through collaboration with VCs, AWS Partner organizations, and various AWS teams. Created GTM workflows to drive adoption through AWS Marketplace.
- Senior Partner Mktg Mgr, B…1Y 4M
Senior Partner Marketing Manager, Big Data
Amazon Web Services (AWS)
Built and delivered comprehensive marketing programs, collateral, thought leadership content, and event strategies for Data and Analytics segment, empowering AWS partners to acquire new customers and enhance customer retention and growth.
- IMPINJJOB
- Dir of Sales Acceleration5M
Director of Sales Acceleration
Impinj
Developed and implemented worldwide sales enablement training programs and initiatives for IoT products.
- Senior PMM2Y 11M
Senior Product Marketing Manager
Impinj
Built product messaging and drove product story as part of team driving initial public offering (IPO) July 2016
- MICROSOFTJOB
- Senior Mgr PMM3Y 4M
Senior Manager Product Marketing
Microsoft
- Channel and PMM3Y 8M
Channel and Product Marketing Manager
Microsoft
- Sales and Operations Accou…1Y 10M
Sales and Operations Account Manager
Microsoft
- REALNETWORKSJOB
- Dir of Mktg6M
Director of Marketing
RealNetworks
- Senior PMM (Consultant)6M
Senior Product Marketing (Consultant)
RealNetworks
- ADOBEJOB
- Senior PMM3Y 4M
Senior Product Marketing Manager
Adobe
- APPLEJOB
- Product Mgr1Y 3M
Product Manager
Apple
- Job: Annapurna Labs — Sr GTM Specialist · 2026-06 – present · 2 mo
- Job: Amazon Web Services (AWS) — Sr. WW GTM Specialist GenAI Initiatives · 2024-05 – 2026-06 · 2y 1mo — Working directly with customers and partners, including Hugging Face and Nvidia, to produce sales enablement content, training, and programs designed to drive pipeline and large opportunities for GenAI applications and use cases.
- Job: Amazon Web Services (AWS) — GTM Specialist for File, Edge, and Data Storage services · 2020-08 – 2024-05 · 3y 9mo — Collaborated across Partner, Sales, and Marketing organization to drive sales pipeline through enablement, training, and scalable programs. Created impactful campaigns and sales strategies that maximized return on investment.
- Job: Amazon Web Services (AWS) — Category Lead - AWS Marketplace Startups · 2019-10 – 2020-08 · 10 mo — Crafted and executed strategic plans aimed at recruiting startup ISVs through collaboration with VCs, AWS Partner organizations, and various AWS teams. Created GTM workflows to drive adoption through AWS Marketplace.
- Job: Amazon Web Services (AWS) — Senior Partner Marketing Manager, Big Data · 2018-06 – 2019-10 · 1y 4mo — Built and delivered comprehensive marketing programs, collateral, thought leadership content, and event strategies for Data and Analytics segment, empowering AWS partners to acquire new customers and enhance customer retention and growth.
- Job: Impinj — Director of Sales Acceleration · 2018-01 – 2018-06 · 5 mo — Developed and implemented worldwide sales enablement training programs and initiatives for IoT products.
- Job: Impinj — Senior Product Marketing Manager · 2015-02 – 2018-01 · 2y 11mo — Built product messaging and drove product story as part of team driving initial public offering (IPO) July 2016
- Job: Microsoft — Senior Manager Product Marketing · 2011-10 – 2015-02 · 3y 4mo
- Job: RealNetworks — Director of Marketing · 2010-11 – 2011-05 · 6 mo
- Job: RealNetworks — Senior Product Marketing (Consultant) · 2010-05 – 2010-11 · 6 mo
- Job: Adobe — Senior Product Marketing Manager · 2006-08 – 2009-12 · 3y 4mo
- Job: Apple — Product Manager · 2005-04 – 2006-07 · 1y 3mo
- Job: Microsoft — Channel and Product Marketing Manager · 2001-08 – 2005-04 · 3y 8mo
- Job: Microsoft — Sales and Operations Account Manager · 1999-10 – 2001-08 · 1y 10mo
- School: Michigan State University — Bachelors of Science, Merchandise Management
Skills
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