Krishna Kumar Rajendren

Driving AI Strategy and Outbound + Performance Marketing for Growth

Bengaluru3.2k followers

CloudEagle (YC W22)

ex-CasaOne

ex-Tandem NZ Limited

As a GTM Specialist (AI Native) at ai, my focus is on solving inefficiencies in B2B Go-To-Market processes by developing AI-driven systems that enhance pipeline velocity and enable scalable lead generation.
More
With over two years of experience in AI-first process innovation, outbound marketing, and building real-time GTM analytics dashboards, I contribute to streamlining operations and ensuring cross-functional alignment. My expertise lies in leveraging Anthropic Claude and AI-driven strategies to automate workflows and deliver hyper-personalized, scalable outreach for high-impact client acquisition. Collaborating with teams, I focus on creating operational efficiencies, empowering SDR teams, and optimizing lead generation efforts to consistently drive growth.

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

CLOUDEAGLE (YC W22)JOB
1. GTM Specialist (AI Native)
  2Y 4M
2. Paid Ads Specialist
  2Y 11M
CASAONEJOB
1. Senior Mgr - Digital Mktg
  2Y 8M
2. Digital Mktg Mgr
  1Y 6M
TANDEM NZ LIMITEDJOB
1. Digital Mktg Executive
  1Y 4M
ZEPO.INJOB
1. Mktg Officer
  8M
2. Community Mgr Intern
  2M
NUMA BENGALURUJOB
1. Community Management Intern
  1M
DAKSHJOB
1. Mktg Coordinator
  1Y
URBANCLAPJOB
1. Market Research Intern
  1M

Job: CloudEagle (YC W22) — GTM Specialist (AI Native) · 2024-06 – present · 2y 2mo — 1. Scalable Outbound Automation: Scale outbound operations by architecting automated workflows using Clay and Claude to drive hyper-personalized outreach at scale. 2. GTM Analytics & Visibility: Build and maintain real-time dashboards in HubSpot and Claude Artifacts to provide the GTM team with full visibility into pipeline performance. 3. AI-First Process Innovation: Develop AI-driven skills and agents to automate manual GTM tasks, significantly increasing team velocity and operational efficiency. 4. SDR Leadership & Enablement: Lead the recruitment, training, and management of the SDR team to optimize lead generation and consistently book high-quality meetings for AEs. 5. Cross-Functi…
Job: CloudEagle (YC W22) — Paid Ads Specialist · 2023-11 – present · 2y 9mo — I focus on enhancing lead generation through strategic performance marketing initiatives. • Spearheaded campaigns on Google, LinkedIn, and Bing Ads, ensuring optimal ad performance. • Implemented CRO strategies on landing pages to improve conversion rates and user engagement. • Developed skills in data analysis and digital marketing, contributing to CloudEagle's growth trajectory.
Job: CasaOne — Senior Manager - Digital Marketing · 2021-01 – 2023-09 · 2y 8mo
Job: CasaOne — Digital Marketing Manager · 2019-06 – 2020-12 · 1y 6mo — Responsibilities include - End-to-end management of Google adwords campaign. 1. Search ads 2.Display ads 3.Shopping ads 4. Discovery ads 5.Video ads 6.Performance max ads End-to-end management of Facebook ads manager including catalog feeds and dynamic product campaigns. Ran LinkedIn, Snapchat, and Microsoft Bing ads for the company. Complete workflow setup on Hubspot for various funnel points with the help of a content team. Video ads ideation and storyboarding. Worked closely with the program team for multiple growth initiatives. Working closely with the Analytics team to get preferred data in the powerBI dashboard. Achievements - We reduced CAC by 50% in the first couple of mont…
Job: Tandem NZ Limited — Digital Marketing Executive · 2018-01 – 2019-05 · 1y 4mo — Responsibilities include - - Handled digital marketing activities for clients from US, UK, Netherlands, Canada, New Zealand, France & India - SEO & PPC Campaign management for all the above clients - Worked closely with the clients to understand the business goal and align marketing strategy with respect to the goals - Have developed 4 websites using wordpress including the front-end using HTML & CSS - Multiple industry exposure like Automobile, Finance, Accounting, IT, Travel, Construction, Dating & Web Hosting - Lead funnel creation and setup for all the clients - Integrated digital marketing activities for a client called Power To Me on channels like Google & Facebook ads, Community sha…
Job: Zepo.in — Marketing Officer · 2017-04 – 2017-12 · 8 mo — SEO analyst Facebook Ads - Advanced LinkedIn Ads - Intermediate Google Ads - Intermediate Marketing Automation Customer experience and Personalization Copy writing Wire-frames and Product Mockups Team Building and Hiring P&L reporting of all the marketing campaigns Involving in product development based on user experience and feedback Pricing strategy and Market Research SEO/SEM, Google Ads and Facebook ads Email Marketing and Copywriting
Job: Zepo.in — Community Manager Intern · 2017-01 – 2017-03 · 2 mo
Job: NUMA Bengaluru — Community Management Intern · 2016-05 – 2016-06 · 1 mo — ● Network building for Numa Community ● Organise events and Engage the Community ● Strategize the Operations for StartUp Weekend Event ● Social Media Strategy ● Campaign creation for Community engagement ● Played Key role in organising the Startup weekend
Job: DAKSH — Marketing Coordinator · 2015-05 – 2016-05 · 1y
Job: UrbanClap — Market Research Intern · 2015-12 – 2016-01 · 1 mo — ● ATL & BTL marketing ● Customer Acquisition Strategy ● Hyper Local Partnership ● Corporate Association and Relations
School: Shanmugha Arts, Science, Technology and Research Academy — Master's degree, Advanced Manufacturing
School: Vikaasa school — Biology, General

Skills

Anthropic ClaudeAI StrategyOutbound MarketingSales EnablementGo-to-Market StrategyPaid AdvertisingPerformance MarketingDigital StrategyMedia BuyingAd NetworksMarketing StrategyAdvertisingBrand DevelopmentContent StrategyMarket ResearchCustomer InsightCustomer RelationsBuilding Automation Systems (BAS)LeadershipBusiness Strategy

Playbooks

No playbooks indexed for this profile yet.

Krishna Kumar Rajendren

Skills

Playbooks

More GTM Engineers