Bill Colbert

AI-Native GTM Leader | Fractional CMO | Channel & Partner Ecosystem Builder | Former CMO at Factor |

El Quetzal Coffee Co.ex-GrowthHitex-The Axle Workout

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I build revenue engines that scale — whether it’s a global fitness tech platform, a DTC growth brand, or a startup going from 0 → traction.

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I’ve led marketing and GTM at the executive level (Factor, acquired by HelloFresh), built partner and channel strategy for fitness SaaS platforms, and worked hands-on inside dozens of companies as a fractional CMO and GTM strategist. Today, I specialize in: Partner & Channel GTM — designing programs, incentives, and motions that unlock new revenue (ABC Fitness ecosystem, Hapana, Swift Financial, FitCopilot). AI-Native Marketing Systems — transforming content, demand gen, and outbound using AI workflows and automation. Revenue Operations & System Architecture — building the infrastructure (HubSpot, CRM, automation, analytics) that lets teams scale cleanly. Early-Stage Growth — taking founders from scattered execution to clear positioning, predictable pipeline, and high-leverage go-to-market plans. I operate with urgency, directness, and ownership — and I’m at my best building something new, simplifying complexity, and helping companies grow faster than they thought possible.