Bill Colbert
AI-Native GTM Leader | Fractional CMO | Channel & Partner Ecosystem Builder | Former CMO at Factor |
I build revenue engines that scale — whether it’s a global fitness tech platform, a DTC growth brand, or a startup going from 0 → traction.
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I’ve led marketing and GTM at the executive level (Factor, acquired by HelloFresh), built partner and channel strategy for fitness SaaS platforms, and worked hands-on inside dozens of companies as a fractional CMO and GTM strategist. Today, I specialize in: Partner & Channel GTM — designing programs, incentives, and motions that unlock new revenue (ABC Fitness ecosystem, Hapana, Swift Financial, FitCopilot). AI-Native Marketing Systems — transforming content, demand gen, and outbound using AI workflows and automation. Revenue Operations & System Architecture — building the infrastructure (HubSpot, CRM, automation, analytics) that lets teams scale cleanly. Early-Stage Growth — taking founders from scattered execution to clear positioning, predictable pipeline, and high-leverage go-to-market plans. I operate with urgency, directness, and ownership — and I’m at my best building something new, simplifying complexity, and helping companies grow faster than they thought possible.
GTM Index
- SWISH HOUSEJOB
- Investor, Growth Advisor6Y 7M
Investor, Growth Advisor
Swish House
Basketball fitness classes. - Designed and executed initial member acquisition plan via Meta ads at a time when 99% of gyms were closed due to COVID. Drove 500+ new member signups for $5 on a $10 first class intro offer. - Leveraged Mindbody booking workflow in conjunction with geo-targeted Meta ads to achieve economically viable acquisition model.
- TREETOP GROWTH STRATEGYJOB
- Fractional GTM, Principal10Y 9M
Fractional GTM, Principal
Treetop Growth Strategy
I partner with growth-stage companies to build and execute their go-to-market strategy — including positioning, demand gen, partner/channel programs, and full-funnel revenue operations. Highlights: Designed GTM and channel strategies for SaaS, fitness, med-spa, and B2B companies. Built AI-native content engines, outbound systems, and revenue automation for multiple clients. Led CRM & RevOps architecture (HubSpot, Salesforce) to unlock clean pipeline visibility and attribution. Served as interim VP/CMO to drive growth, hiring, and go-to-market execution. Client Engagement Highlights: Hapana — North America GTM Strategy (Contract Engagement) 2022–2023 Engaged as an external GTM and ma…
- HIDRENTJOB
- Angel Investor4Y 1M
Angel Investor
Hidrent Inc.
- EL QUETZAL COFFEEJOB
- GTM Lead - Specialty Coffe…1Y 9M
GTM Lead - Specialty Coffee - Farm Direct from The Matagalpa of Nicaragua
El Quetzal Coffee Co.
- I joined forces with a fourth-generation Nicaraguan coffee farm to build El Quetzal Coffee into a global specialty brand, driving go-to-market expansion across the U.S. and Europe. - Led global GTM strategy to establish roaster relationships across the U.S., focusing on Chicago and Texas; generated 185 qualified leads in 6 months on just $600 SaaS spend, creating a $7M+ three-year pipeline. - Built Midwest territory from scratch using cold email, Google Maps, and AI tools (ChatGPT) to identify and engage ICP targets across Milwaukee, Chicago, Northwest Indiana, and Grand Rapids. - Designed and executed in-person sampling strategy, personally delivering product to 65+ roaster prospects…
- KICKS INDUSTRIES,JOB
- Angel Investor4Y 11M
Angel Investor
Kicks Industries, Inc.
Make any shoe a golf shoe.
- LVLUP VENTURESJOB
- Senior Venture Scout1Y 6M
Senior Venture Scout
LvlUp Ventures
Looking to connect with entrepreneurs building in multiple verticals and business models. We want to hear about your company! Tell us more here: https://forms.gle/Tqj4TnJTrwzEKs5z7
- NATURAL BIRDIESJOB
- Founder3Y 3M
Founder
Natural Birdies
Golf wall art and t-shirts for fun dads.
- ADVISORYCLOUDJOB
- Advisor7Y 6M
Advisor
AdvisoryCloud
- THE AXLE WORKOUTJOB
- Investor, Chief Mktg + Rev…4Y 8M
Investor, Chief Marketing + Revenue Officer
The Axle Workout
Connected barbell strength training. Lead 5x growth in revenue in 2020. Developing DTC virtual studio concept to bring strength training to more people. Why? Because it's essential to your long-term health.
- GROWTHHITJOB
- Head of Growth1Y
Head of Growth / Affiliate Partner
GrowthHit
Now an affiliate partner of GrowthHit. - Audited 100+ eCommerce websites, diagnosing why growth plateaued and where the biggest levers were hidden - Designed and implemented CRO testing roadmaps to unlock revenue growth across funnels, ads, and email flows - Identified and resolved common stall points: messaging misalignment, under-optimized funnels, and fragmented channel execution - Partnered with established eCommerce brands to turn flatlined performance into scalable growth trajectories
- Job: Swish House — Investor, Growth Advisor · 2020-03 – present · 6y 5mo — Basketball fitness classes. - Designed and executed initial member acquisition plan via Meta ads at a time when 99% of gyms were closed due to COVID. Drove 500+ new member signups for $5 on a $10 first class intro offer. - Leveraged Mindbody booking workflow in conjunction with geo-targeted Meta ads to achieve economically viable acquisition model.
- Job: GrowthHit — Head of Growth / Affiliate Partner · 2023-09 – 2024-09 · 1y — Now an affiliate partner of GrowthHit. - Audited 100+ eCommerce websites, diagnosing why growth plateaued and where the biggest levers were hidden - Designed and implemented CRO testing roadmaps to unlock revenue growth across funnels, ads, and email flows - Identified and resolved common stall points: messaging misalignment, under-optimized funnels, and fragmented channel execution - Partnered with established eCommerce brands to turn flatlined performance into scalable growth trajectories
- Job: Treetop Growth Strategy — Fractional GTM, Principal · 2016-01 – present · 10y 7mo — I partner with growth-stage companies to build and execute their go-to-market strategy — including positioning, demand gen, partner/channel programs, and full-funnel revenue operations. Highlights: Designed GTM and channel strategies for SaaS, fitness, med-spa, and B2B companies. Built AI-native content engines, outbound systems, and revenue automation for multiple clients. Led CRM & RevOps architecture (HubSpot, Salesforce) to unlock clean pipeline visibility and attribution. Served as interim VP/CMO to drive growth, hiring, and go-to-market execution. Client Engagement Highlights: Hapana — North America GTM Strategy (Contract Engagement) 2022–2023 Engaged as an external GTM and ma…
- Job: Hidrent Inc. — Angel Investor · 2022-09 – present · 3y 11mo
- Job: El Quetzal Coffee Co. — GTM Lead - Specialty Coffee - Farm Direct from The Matagalpa of Nicaragua · 2025-01 – present · 1y 7mo — - I joined forces with a fourth-generation Nicaraguan coffee farm to build El Quetzal Coffee into a global specialty brand, driving go-to-market expansion across the U.S. and Europe. - Led global GTM strategy to establish roaster relationships across the U.S., focusing on Chicago and Texas; generated 185 qualified leads in 6 months on just $600 SaaS spend, creating a $7M+ three-year pipeline. - Built Midwest territory from scratch using cold email, Google Maps, and AI tools (ChatGPT) to identify and engage ICP targets across Milwaukee, Chicago, Northwest Indiana, and Grand Rapids. - Designed and executed in-person sampling strategy, personally delivering product to 65+ roaster prospects…
- Job: Kicks Industries, Inc. — Angel Investor · 2021-11 – present · 4y 9mo — Make any shoe a golf shoe.
- Job: LvlUp Ventures — Senior Venture Scout · 2025-04 – present · 1y 4mo — Looking to connect with entrepreneurs building in multiple verticals and business models. We want to hear about your company! Tell us more here: https://forms.gle/Tqj4TnJTrwzEKs5z7
- Job: Natural Birdies — Founder · 2023-07 – present · 3y 1mo — Golf wall art and t-shirts for fun dads.
- Job: The Axle Workout — Investor, Chief Marketing + Revenue Officer · 2020-03 – 2024-11 · 4y 8mo — Connected barbell strength training. Lead 5x growth in revenue in 2020. Developing DTC virtual studio concept to bring strength training to more people. Why? Because it's essential to your long-term health.
- Job: AdvisoryCloud — Advisor · 2019-04 – present · 7y 4mo
- School: Indiana University - Kelley School of Business — B.S., Marketing
- School: Waubonsie Valley High School — High School Diploma
- School: The Avery Coonley School — Elementary Education
Skills
Playbooks
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