Vibhooti Chauhan

Product Marketing & GTM Operator | Product Positioning, Adoption & Ecosystem Growth | Ex-Polygon labs (FireDrops)

Greater Delhi Area2.4k followers

Stealth Startup

ex-The Product Folks

ex-Polygon Labs

I’m a Product Marketing & GTM operator with experience building and launching products across Web3, platform ecosystems, and community-led growth.
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Over the last few years, I’ve worked across: - product positioning- launch strategy- ecosystem growth- demand generation - partnerships- community-led GTM At Polygon Labs, I led marketing for Firedrops, launched as an NFT platform, later pivoted to a loyalty platform for web2 brands. From its inception to navigating pivots, I launched multiple campaigns and products here, working with brands like Nothing, Meta, GuardianLink, eDAO, and more driving large-scale adoption through gamified experiences and narrative-led launches. I've worked with shoestring budgets, defined strategies that led to successful campaigns, and managed end-to-end execution of the projects w/ limited team resources. As a founder/operator, I’ve also built and shipped blockchain consumer products from 0→1, including Telegram-based games with 5M+ on-chain transactions and 10K+ wallets within the first month of launch. I thrive in fast-moving startup environments where strategy and execution happen simultaneously: - positioning products - translating technical concepts into user value - launching campaigns - building GTM systems - iterating quickly based on market feedback Currently exploring PMM and GTM roles across AI and Crypto projectsHMU if you're in the market launching your next product, application, or infrastructure. I'll move my magic wand, and come up with ideas, strategic action plans, and clear execution ready AI powered ideas that will solve the 0 -> 1 problem for you :) ps: I'm currently also working on setting up GTM engineering workflows powered by Claude Code. If you wanna power your brand and product marketing initiatives w/ cutting edge ideas, automation tooling, and AI first growth, I'm there.

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GTM Index

STEALTH STARTUPJOB
1. Co-Founder & Creative Stra…
  1Y 4M
THE PRODUCT FOLKSJOB
1. Mktg Specialist
  3M
2. Community Lead
  1Y 4M
POLYGON LABSJOB
1. GTM and PMM
  11M
CLOUDEAGLE (YC W22)JOB
1. Growth & Partnerships
  3M
CARVENIAJOB
1. Founder
  10M
YPANX TECHNOLOGIES PVT.JOB
1. CoFounder & CEO
  2Y 5M
YOUTH FOR SEVAJOB
1. Volunteer
  1Y 11M
SHOPINTRA INTERNET PRIVATE LIMITEDJOB
1. Category Owner
  10M
MINDA SAI LIMITEDJOB
1. Corporate Eng
  1Y
2. Intern
  2M

Job: Stealth Startup — Co-Founder & Creative Strategist · 2023-07 – 2024-11 · 1y 4mo — - Built a small team of game creators, designers, and artists to ship and iterate on Telegram-based blockchain games. - Built and launched Telegram-native blockchain gaming products from concept to market. - Led product positioning, growth loops, onboarding flows, and community-led adoption strategy. - Shipped Monstos, driving 1.5M+ on-chain transactions. - Designed and executed user acquisition campaigns resulting in 10K+ unique wallets within one month of launch. - Experimented with gamified retention systems, quest mechanics, and governance-led engagement models.
Job: The Product Folks — Marketing Specialist · 2024-07 – 2024-10 · 3 mo — - Created & executed GTM for UnConference- an AI-focused product event for tech & product leaders across the globe.
Job: Polygon Labs — GTM and Product Marketing · 2022-05 – 2023-04 · 11 mo — Marketing Lead at FireDrops- Polygon<>Flipkart joint venture. A custodial, KYC-compliant, gas-abstracted platform built 100 % on Polygon that let brands drop free or low-cost NFTs that unlocked real-world commerce utility: discounts, exclusive products, offline events, early access, in-app perks, metaverse experiences, etc. - led end-to-end marketing for FireDrops from its inception to navigating the pivots. - Owned the entire loop from brand positioning, decks, lore, UX, building gaming experiences, defining GTM strategy, Campaign strategies to end-to-end execution like social calendars, content copies, etc - Launched and led several big campaigns and products including the launch of 'Not…
Job: The Product Folks — Community Lead · 2021-02 – 2022-06 · 1y 4mo — Community is a sense of belonging! A home where you are surrounded by your own people. The Product Folks is that home for me. I have handled multiple initiative here, some of them were really successful. I am grateful that I could make a small difference in people's lives. - Launched Insurjo- A successful Product Management Cohort Series activating 15K+ (from 5K) members on Slack and >50K+ members on the newsletter. Led Community operations, Launch and Engagement strategy. - Launched 2 Cohort series- No-code and Design for Product Managers. This is a paid 40-member cohort.
Job: CloudEagle (YC W22) — Growth & Partnerships · 2022-01 – 2022-04 · 3 mo
Job: Carvenia — Founder · 2019-03 – 2020-01 · 10 mo — Carvenia is an online marketplace for Custom Manufacturing. Think Uber for manufacturing We operate through a network of local & national vendors, design specialists and other eco system partners to provide end to end solutions to companies. Now, ordering parts is easier than ever, in three simple steps: 1. Upload file 2. Quote will be provided to you immediately and the best manufacturer in our quality-vetted network will start producing them right away. 3. We handle all the logistics and communications and quality, making sure you get your parts on time and with best quality.
Job: Ypanx Technologies Pvt. Ltd. — CoFounder & CEO · 2016-10 – 2019-03 · 2y 5mo — I was responsible for Product Design at Y-Panx. Here are the things I handled at Y-Panx: * Doing primary research and regular update of 3D Printer models to market based on customer feedbacks and proposed product requirements; establishing time schedules and communication between engineering and manufacturing. * Constant review of customer experience and then implementing suggested ways to improve processes and services. * Assess product market data by calling on customers with field salespeople and evaluating sales call results. * Determining new 3D Printer model’s pricing by utilizing market research data, reviewing production and sales cost, anticipating volume, costing special and cus…
Job: SHOPINTRA INTERNET PRIVATE LIMITED — Category Owner · 2014-09 – 2015-07 · 10 mo — I worked at Shopintra, an e-commerce company focused on new-gen needs. We provided customized quirky items including t-shirt, mugs, frames, jewelry, household items, etc In the decade of e-commerce, I landed my dream job and got the opportunity to handle and build their customized t-shirt business from ground up. Here's how I did it: * Developed a network of vendors across India, procuring T-shirts from the south of India to finding digital printing vendors in Delhi * Determined product Pricing and placement of products on the website in communication with the executives of the team. * Facilitated inventory turnover and product availability by reviewing and adjusting inventory levels and pr…
Job: Youth for Seva — Volunteer · 2014 – 2015 · 1y — This small center for women vocational training in Mayur Vihar became my week end hangout place. Taught computers there and made some very good friends.
Job: Minda SAI Limited — Corporate Engineer · 2013-09 – 2014-09 · 1y — • Six months rolling experience in production, quality and maintenance. • Preparation of BOM, process sheet and joint diagram for part development. • Maintenance of monthly PPM data and defect analysis. • Developing one point standards for the organization. • Assembly drawing preparation using AutoCAD. • Ensure cost reduction measures in product development stage • Why-Why Analysis for defect analysis in wire harness.
Job: Minda SAI Limited — Intern · 2013-06 – 2013-08 · 2 mo — I started my career as an intern at Minda Sai Ltd, G.Noida. It was a 3 months internship where my project was to do the necessary research & survey related to identification of PPM of Minda Sai Ltd and thus lower the PPM by lowering the quality defects by taking necessary steps.
School: APJ Abdul Kalam Technological University — Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

Skills

Go-to-Market StrategyProduct MarketingContent StrategyCompetitive IntelligenceCommunity BuildingB2B Marketing StrategyGrowth MarketingMarketing Strategy3D PrintingSales & MarketingProduct StrategyAutoCADBalsamiq3D PrototypingPositioning (Marketing)Business StrategyProject ManagementAdobe XDManagementLeadership

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Vibhooti Chauhan

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