Kolawole Adefeso
GTM Engineer | Outbound Infrastructure & Email Deliverability Specialist | Clay • Apollo • Instantly | Building Scalable B2B Pipeline Systems for SaaS & Agencies
About
With over 5 years of experience in cold email outreach, email deliverability, GTM engineering, CRM automation, and outbound systems, I help businesses build scalable revenue-generating infrastructure that drives growth and creates predictable pipeline.Throughout my career, I have worked with organizations across healthcare, SaaS, recruiting, staffing, agencies, and professional services, including All Day Home Care, Peopleflow.ai, WorkforceX Solutions, Geniosys, BOFU.ai, GEA Agency, Lemon Agency, Metro Solutions Consulting, Rejuvalift Beauty Skincare Company, TechSavvy Solutions, and Colitis Relief Guide.My expertise spans Clay, Apollo.io, Smartlead, Instantly.ai, HubSpot, GoHighLevel, Sales Navigator, Zapier, OpenAI, Claygent, Lemlist, Mailshake, Reply.io, and workflow automation.Over the years, I have evolved from a Cold Email Deliverability Specialist into a GTM Systems Builder, helping organizations automate lead generation, CRM management, prospecting, personalization, outreach, and revenue operations.Today, I specialize in:✅ GTM Engineering & Outbound Infrastructure✅ Clay Workflows & Automation✅ CRM Automation & Pipeline Management✅ Cold Email Deliverability✅ AI-Powered Personalization✅ Lead Generation & Data Enrichment✅ Revenue Operations (RevOps)My experience includes managing high-performing outreach campaigns, CRM automation systems, and GTM workflows across multiple organizations.At All Day Home Care, I manage CRM automation, lead generation systems, and outbound communication workflows across multiple business units while maintaining deliverability rates of approximately 98%.As a GTM Engineer at Peopleflow.ai, I built a fully automated outbound infrastructure using Clay, Apollo, Smartlead, APIs, and AI-powered personalization to automate lead sourcing, enrichment, segmentation, and campaign deployment.I have also supported WorkforceX Solutions, Geniosys, BOFU.ai, GEA Agency, Lemon Agency, Rejuvalift Beauty Skincare Company, and TechSavvy Solutions through lead generation, CRM automation, deliverability optimization, Clay workflows, and outbound infrastructure development.I don't just launch campaigns.I build systems.Systems that automatically source leads, enrich data, identify intent signals, personalize outreach, optimize deliverability, automate follow-ups, and create repeatable revenue-generating processes.If you're looking to build a scalable outbound engine, improve your CRM systems, automate lead generation, optimize deliverability, or implement AI-powered GTM workflows, let's connect.
Company history
- WorkforceX SolutionsSystem Specialist2026-03 – 2026-05 · 2 mo
- UpworkOutreach Specialist2022-01 – present · 4y 7mo
- UpworkCold Email Outreach2022 – 2026-05 · 4y 4mo
- BOFU.aiAutomation Specialist2026-04 – 2026-04 · 0 mo
- ALL DAY HOMECARE, INC.Customer Relationship Management Specialist2026-01 – present · 7 mo
- LEMON AGENCYEmail Campaign Manager | Cold Outreach Specialist | Email Deliverability Expert2025-03 – 2026-05 · 1y 2mo
- All Day Home Care, Inc.Customer Relationship Management Specialist2026-01 – 2026-05 · 4 mo
- London Business NetworkEmail Marketing Specialist2024-03 – 2026-05 · 2y 2mo
- TechSavvy SolutionsEmail Deliverability Expert2023 – 2024 · 1y
- FiverrCold Outreach Specialist2022 – 2026-05 · 4y 4mo
- FiverrCold Outreach Specialist2022 – 2026-05 · 4y 4mo
- TechSavvy SolutionsSpecialist2023-01 – present · 3y 7mo
- UpworkCold Email Outreach2022 – 2026-05 · 4y 4mo
- Rejuvalift BeautyEmail Campaign Manager | Cold Outreach Specialist | Email Deliverability Expert2023-03 – 2026-05 · 3y 2mo
Skills
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