Kolawole Adefeso
GTM Engineer | Outbound Infrastructure & Email Deliverability Specialist | Clay • Apollo • Instantly | Building Scalable B2B Pipeline Systems for SaaS & Agencies
With over 5 years of experience in cold email outreach, email deliverability, GTM engineering, CRM automation, and outbound systems, I help businesses build scalable revenue-generating infrastructure that drives growth and creates predictable
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Throughout my career, I have worked with organizations across healthcare, SaaS, recruiting, staffing, agencies, and professional services, including All Day Home Care, ai, WorkforceX Solutions, Geniosys, ai, GEA Agency, Lemon Agency, Metro Solutions Consulting, Rejuvalift Beauty Skincare Company, TechSavvy Solutions, and Colitis Relief My expertise spans Clay, io, Smartlead, ai, HubSpot, GoHighLevel, Sales Navigator, Zapier, OpenAI, Claygent, Lemlist, Mailshake, io, and workflow Over the years, I have evolved from a Cold Email Deliverability Specialist into a GTM Systems Builder, helping organizations automate lead generation, CRM management, prospecting, personalization, outreach, and revenue Today, I specialize in:✅ GTM Engineering & Outbound Infrastructure✅ Clay Workflows & Automation✅ CRM Automation & Pipeline Management✅ Cold Email Deliverability✅ AI-Powered Personalization✅ Lead Generation & Data Enrichment✅ Revenue Operations (RevOps)My experience includes managing high-performing outreach campaigns, CRM automation systems, and GTM workflows across multiple At All Day Home Care, I manage CRM automation, lead generation systems, and outbound communication workflows across multiple business units while maintaining deliverability rates of approximately As a GTM Engineer at ai, I built a fully automated outbound infrastructure using Clay, Apollo, Smartlead, APIs, and AI-powered personalization to automate lead sourcing, enrichment, segmentation, and campaign I have also supported WorkforceX Solutions, Geniosys, ai, GEA Agency, Lemon Agency, Rejuvalift Beauty Skincare Company, and TechSavvy Solutions through lead generation, CRM automation, deliverability optimization, Clay workflows, and outbound infrastructure I don't just launch I build Systems that automatically source leads, enrich data, identify intent signals, personalize outreach, optimize deliverability, automate follow-ups, and create repeatable revenue-generating If you're looking to build a scalable outbound engine, improve your CRM systems, automate lead generation, optimize deliverability, or implement AI-powered GTM workflows, let's connect.
GTM Index
- TECHSAVVY SOLUTIONSJOB
- Specialist3Y 9M
Specialist
TechSavvy Solutions
Troubleshooted Hosting Email Application on VPS Servers. Configuring IP Rotation + Cloudflare is (MUST). Setting up email FBLS, DNS, DKIM, SPF, DMARC, and other core infrastructure. Optimised Inbox Placement, IP Address delisting, and Blacklisting management. Used 3rd-party deliverability tools (Configuring SMTP Delivery Engine Mailjet - Sparkpost - Amazon SES).
- Email Deliverability Expert1Y 11M
Email Deliverability Expert
TechSavvy Solutions
As an email deliverability expert, I ensured the timely delivery of their emails and maintain strong customer engagement
- UPWORKJOB
- Outreach Specialist4Y 9M
Outreach Specialist
Upwork
B2B Sales Copywriter Cold Email Outreach. Prospect new leads via various channels. Craft personalized outreach messages. Initiate contact via calls/emails. Build rapport and understand needs. Address objections and qualify leads. Maintain CRM records accurately. Collaborate with sales team for handoffs. Monitor and optimize outreach performance.
- Cold Email Outreach4Y 4M
Cold Email Outreach
Upwork
Domain Setup and Configuration for Email Deliverability: This I focus on setting up the domain records properly and professionally to build a strong reputation so emails land in prospects' inbox. My tasks here include: Setting up the DKIM, MX, DMARC, and SPF to improve deliverability (the propagation may take up to 24 - 48 hours) for the domain. Setting up custom domain tracking to safely track analytics (open rates, click rates, etc.) Creating and setting up users/email accounts for the domain Authentication of the users with instantly.ai Setting up of instantly.ai warm-up
- Cold Email Outreach4Y 4M
Cold Email Outreach
Upwork
Domain Setup and Configuration for Email Deliverability: This I focus on setting up the domain records properly and professionally to build a strong reputation so emails land in prospects' inbox. My tasks here include: Setting up the DKIM, MX, DMARC, and SPF to improve deliverability (the propagation may take up to 24 - 48 hours) for the domain. Setting up custom domain tracking to safely track analytics (open rates, click rates, etc.) Creating and setting up users/email accounts for the domain Authentication of the users with instantly.ai Setting up of instantly.ai warm-up
- ALL DAY HOMECARE,JOB
- Customer Relationship Mana…9M
Customer Relationship Management Specialist
ALL DAY HOMECARE, INC.
Built CRM automation systems across healthcare and operational business units. Automated lead generation, nurturing, appointment scheduling, and follow-up workflows. Managed outbound communication systems and cold email campaigns. Maintained approximately 98% email deliverability. Supported business units generating over $200K+ annual revenue through scalable outreach systems.
- METRO SOLUTIONS CONSULTINGSCHOOL
- Bachelor of Tech6Y 9M
Bachelor of Tech
Metro Solutions Consulting
- CLAY UNIVERSITYSCHOOL
- Diploma, AI-Powered GTM En…4M
Diploma, AI-Powered GTM Engineering & Automation
Clay University
- WORKFORCEX SOLUTIONSJOB
- System Specialist2M
System Specialist
WorkforceX Solutions
Implemented Instantly.ai and Apollo.io infrastructure. Built lead generation systems and outbound workflows. Managed email deliverability and campaign optimization.
- ALL DAY HOME CARE,JOB
- Customer Relationship Mana…4M
Customer Relationship Management Specialist
All Day Home Care, Inc.
Built CRM automation systems across healthcare and operational business units. Automated lead generation, nurturing, appointment scheduling, and follow-up workflows. Managed outbound communication systems and cold email campaigns. Maintained approximately 98% email deliverability. Supported business units generating over $200K+ annual revenue through scalable outreach systems.
- LEMON AGENCYJOB
- Email Campaign Mgr1Y 2M
Email Campaign Manager | Cold Outreach Specialist | Email Deliverability Expert
LEMON AGENCY
Cold Email Expert | B2B Lead Generation | Deliverability & Automation Specialist I help businesses scale outbound outreach, generate qualified leads, and book more sales meetings through data-driven cold email strategies. As a Cold Email Expert at Lemon Agency, I specialize in designing, optimizing, and managing high-performing cold email campaigns using Instantly.ai and Maildoso to maximize deliverability, engagement, and conversions. 📩 Services I Provide 🔹 Cold Email Strategy & Setup – I craft high-converting, personalized email sequences that drive responses. 🔹 Campaign Optimization & A/B Testing – Ensuring the best open and reply rates with proven strategies. 🔹 Email Deliverabilit…
- LONDON BUSINESS NETWORKJOB
- Email Mktg Specialist2Y 2M
Email Marketing Specialist
London Business Network
- Plan and implement targeted email marketing campaigns, including promotional messages, newsletters, and automated sequences. - Develop and oversee a detailed email marketing schedule. - Craft persuasive and engaging email content that reflects our brand voice and goals. - Design attractive email templates utilizing email marketing platforms. - Segment email lists to effectively reach specific customer groups. - Perform A/B testing to optimize email performance, improving key metrics like open rates, click-through rates, and conversions. - Analyze campaign data to derive insights and guide future strategies. - Ensure compliance with industry standards and regulations (e.g., GDPR, CAN-SPAM)…
- REJUVALIFT BEAUTYJOB
- Email Campaign Mgr3Y 2M
Email Campaign Manager | Cold Outreach Specialist | Email Deliverability Expert
Rejuvalift Beauty
As a cold email expert, I help the company to setup all cold email systems for marketing cosmetics and beauty products, reaching out to people with bodily parts issues ranging from eye pain, skin burn, old age skin symptoms and we recommend the best treatment for them through quality products and highly tested and trusted prescriptions from the doctors. I setup all domain technicalities like DKIM, SPF, DMARC, CNAME and other DNS records, I worked on the campaign sequence setup, A/B testing and full account management, I helped to get sales and book appointments. As a specialist in email deliverability, I am also in charge of the email deliverability operations. Anytime we have email deliv…
- FIVERRJOB
- Cold Outreach Specialist4Y 4M
Cold Outreach Specialist
Fiverr
I specialize in crafting strategic cold email campaigns and optimizing email deliverability to ensure messages reach their intended recipients' inboxes effectively. With a deep understanding of email marketing best practices and technical proficiency in maximizing deliverability rates, I help businesses connect with their target audience and achieve their marketing objectives. My expertise lies in designing personalized outreach strategies, implementing spam prevention techniques, and analyzing email performance metrics to drive engagement and conversions.
- Cold Outreach Specialist4Y 4M
Cold Outreach Specialist
Fiverr
I specialize in crafting strategic cold email campaigns and optimizing email deliverability to ensure messages reach their intended recipients' inboxes effectively. With a deep understanding of email marketing best practices and technical proficiency in maximizing deliverability rates, I help businesses connect with their target audience and achieve their marketing objectives. My expertise lies in designing personalized outreach strategies, implementing spam prevention techniques, and analyzing email performance metrics to drive engagement and conversions.
- BOFU.AIJOB
- Automation Specialist0M
Automation Specialist
BOFU.ai
Built Clay workflows for lead enrichment and GTM automation. Automated prospect research and data processing. Supported outbound and revenue operations initiatives.
- UNIVERSITY OF IBADANSCHOOL
- Bachelor of Technology, Ag…5Y 11M
Bachelor of Technology, Agricultural and Environmental Engineering
University of Ibadan
- Job: TechSavvy Solutions — Specialist · 2023-01 – present · 3y 7mo — Troubleshooted Hosting Email Application on VPS Servers. Configuring IP Rotation + Cloudflare is (MUST). Setting up email FBLS, DNS, DKIM, SPF, DMARC, and other core infrastructure. Optimised Inbox Placement, IP Address delisting, and Blacklisting management. Used 3rd-party deliverability tools (Configuring SMTP Delivery Engine Mailjet - Sparkpost - Amazon SES).
- Job: TechSavvy Solutions — Email Deliverability Expert · 2023 – 2024 · 1y — As an email deliverability expert, I ensured the timely delivery of their emails and maintain strong customer engagement
- Job: Upwork — Outreach Specialist · 2022-01 – present · 4y 7mo — B2B Sales Copywriter Cold Email Outreach. Prospect new leads via various channels. Craft personalized outreach messages. Initiate contact via calls/emails. Build rapport and understand needs. Address objections and qualify leads. Maintain CRM records accurately. Collaborate with sales team for handoffs. Monitor and optimize outreach performance.
- Job: Upwork — Cold Email Outreach · 2022 – 2026-05 · 4y 4mo — Domain Setup and Configuration for Email Deliverability: This I focus on setting up the domain records properly and professionally to build a strong reputation so emails land in prospects' inbox. My tasks here include: Setting up the DKIM, MX, DMARC, and SPF to improve deliverability (the propagation may take up to 24 - 48 hours) for the domain. Setting up custom domain tracking to safely track analytics (open rates, click rates, etc.) Creating and setting up users/email accounts for the domain Authentication of the users with instantly.ai Setting up of instantly.ai warm-up
- Job: Upwork — Cold Email Outreach · 2022 – 2026-05 · 4y 4mo — Domain Setup and Configuration for Email Deliverability: This I focus on setting up the domain records properly and professionally to build a strong reputation so emails land in prospects' inbox. My tasks here include: Setting up the DKIM, MX, DMARC, and SPF to improve deliverability (the propagation may take up to 24 - 48 hours) for the domain. Setting up custom domain tracking to safely track analytics (open rates, click rates, etc.) Creating and setting up users/email accounts for the domain Authentication of the users with instantly.ai Setting up of instantly.ai warm-up
- Job: WorkforceX Solutions — System Specialist · 2026-03 – 2026-05 · 2 mo — Implemented Instantly.ai and Apollo.io infrastructure. Built lead generation systems and outbound workflows. Managed email deliverability and campaign optimization.
- Job: ALL DAY HOMECARE, INC. — Customer Relationship Management Specialist · 2026-01 – present · 7 mo — Built CRM automation systems across healthcare and operational business units. Automated lead generation, nurturing, appointment scheduling, and follow-up workflows. Managed outbound communication systems and cold email campaigns. Maintained approximately 98% email deliverability. Supported business units generating over $200K+ annual revenue through scalable outreach systems.
- Job: All Day Home Care, Inc. — Customer Relationship Management Specialist · 2026-01 – 2026-05 · 4 mo — Built CRM automation systems across healthcare and operational business units. Automated lead generation, nurturing, appointment scheduling, and follow-up workflows. Managed outbound communication systems and cold email campaigns. Maintained approximately 98% email deliverability. Supported business units generating over $200K+ annual revenue through scalable outreach systems.
- Job: LEMON AGENCY — Email Campaign Manager | Cold Outreach Specialist | Email Deliverability Expert · 2025-03 – 2026-05 · 1y 2mo — Cold Email Expert | B2B Lead Generation | Deliverability & Automation Specialist I help businesses scale outbound outreach, generate qualified leads, and book more sales meetings through data-driven cold email strategies. As a Cold Email Expert at Lemon Agency, I specialize in designing, optimizing, and managing high-performing cold email campaigns using Instantly.ai and Maildoso to maximize deliverability, engagement, and conversions. 📩 Services I Provide 🔹 Cold Email Strategy & Setup – I craft high-converting, personalized email sequences that drive responses. 🔹 Campaign Optimization & A/B Testing – Ensuring the best open and reply rates with proven strategies. 🔹 Email Deliverabilit…
- Job: London Business Network — Email Marketing Specialist · 2024-03 – 2026-05 · 2y 2mo — - Plan and implement targeted email marketing campaigns, including promotional messages, newsletters, and automated sequences. - Develop and oversee a detailed email marketing schedule. - Craft persuasive and engaging email content that reflects our brand voice and goals. - Design attractive email templates utilizing email marketing platforms. - Segment email lists to effectively reach specific customer groups. - Perform A/B testing to optimize email performance, improving key metrics like open rates, click-through rates, and conversions. - Analyze campaign data to derive insights and guide future strategies. - Ensure compliance with industry standards and regulations (e.g., GDPR, CAN-SPAM)…
- Job: Rejuvalift Beauty — Email Campaign Manager | Cold Outreach Specialist | Email Deliverability Expert · 2023-03 – 2026-05 · 3y 2mo — As a cold email expert, I help the company to setup all cold email systems for marketing cosmetics and beauty products, reaching out to people with bodily parts issues ranging from eye pain, skin burn, old age skin symptoms and we recommend the best treatment for them through quality products and highly tested and trusted prescriptions from the doctors. I setup all domain technicalities like DKIM, SPF, DMARC, CNAME and other DNS records, I worked on the campaign sequence setup, A/B testing and full account management, I helped to get sales and book appointments. As a specialist in email deliverability, I am also in charge of the email deliverability operations. Anytime we have email deliv…
- Job: Fiverr — Cold Outreach Specialist · 2022 – 2026-05 · 4y 4mo — I specialize in crafting strategic cold email campaigns and optimizing email deliverability to ensure messages reach their intended recipients' inboxes effectively. With a deep understanding of email marketing best practices and technical proficiency in maximizing deliverability rates, I help businesses connect with their target audience and achieve their marketing objectives. My expertise lies in designing personalized outreach strategies, implementing spam prevention techniques, and analyzing email performance metrics to drive engagement and conversions.
- Job: Fiverr — Cold Outreach Specialist · 2022 – 2026-05 · 4y 4mo — I specialize in crafting strategic cold email campaigns and optimizing email deliverability to ensure messages reach their intended recipients' inboxes effectively. With a deep understanding of email marketing best practices and technical proficiency in maximizing deliverability rates, I help businesses connect with their target audience and achieve their marketing objectives. My expertise lies in designing personalized outreach strategies, implementing spam prevention techniques, and analyzing email performance metrics to drive engagement and conversions.
- Job: BOFU.ai — Automation Specialist · 2026-04 – 2026-04 · 0 mo — Built Clay workflows for lead enrichment and GTM automation. Automated prospect research and data processing. Supported outbound and revenue operations initiatives.
- School: Metro Solutions Consulting — Bachelor of Tech · 2020 – present
- School: University of Ibadan — Bachelor of Technology, Agricultural and Environmental Engineering · 2020-02 – 2026-01
- School: Clay University — Diploma, AI-Powered GTM Engineering & Automation · 2026-06 – present
- School: Clay University — Master's Degree
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