Katja Fridman

Strategic GTM Leader at Salesforce | Ex-SAP & Philips

Salesforceex-SAPex-Philips

“

I lead strategic go-to-market, narrative, and commercial initiatives at the intersection of product, marketing, and sales. My focus is helping organizations translate complex technologies into clear positioning, scalable strategies, and commercial impact.

More

Across SAP, Philips, and as a founder, I’ve built and scaled initiatives spanning enterprise GTM, executive communications, and venture development. I partner closely with C-level stakeholders to turn product innovation into market traction, driving adoption, growth, and strategic alignment across teams. My work typically focuses on: • Translating complex technologies (AI, data, enterprise platforms) into clear positioning and narratives • Building and executing go-to-market strategies – from early-stage validation to scalable growth • Enabling teams with frameworks, content, and direction to win in the market • Connecting customer insights with product, strategy, and sales execution I bring a combination of operator experience (0→1 and scale), enterprise exposure, and strong storytelling – comfortable working with executive stakeholders as well as in hands-on, fast-moving environments. People often say I surprise them twice: first with bold ideas, and then with my ability to bring them to Previously: SAP (venture studio & innovation), Philips (CTO office), Founder & CEO (AI EdTech venture, €500K+ funding, 15k+ community).