Ken Osborn
Vice President Product Marketing | GTM Leader | Marketing Executive
I am an accomplished transformational product marketing executive with demonstrated success driving double digit revenue growth in complex, global B2B environments for as-a-Service solutions, including Enterprise data platforms, hardware, and software.
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Additional background in product management and professional services. Specializing in building and scaling successful go-to-market efforts and organizations for broad solution portfolios, ramping from infancy to large scale success, in both start-up and large organization environments. Transformational leadership in organizations targeting hyper growth or reset in growth following acquisition. Broad industry experience includes utilities, healthcare, financial services, high tech, discrete manufacturing, public sector, automotive, and consumer products. Key areas of expertise: Product Marketing | GTM Strategy and Planning | Product Packaging | Pricing | Customer Experience | Product Launch Effectiveness | Storytelling | Category Creation | Brand Transformation | Sales Enablement | Demand Generation | SaaS | PaaS
GTM Index
- OCTAVEJOB
- Executive Dir, Global Enab…3M
Executive Director, Global Enablement – GTM
Octave
- TEQFOCUSJOB
- CMO1Y 6M
CMO
Teqfocus
Leading go-to-market strategy and Product Marketing for Salesforce-, Snowflake-, and AWS-focused data and AI solutions. I drive positioning and messaging, productize services into repeatable offers, and align Sales, Delivery, and Partners to scale pipeline and growth. Also serving as Managing Director for the Healthcare business.
- ABSOLUTE CONVERGENCE CONSULTINGJOB
- Principal1Y 11M
Principal
Absolute Convergence Consulting
Developing client go-to-market strategy and product marketing initiatives for companies from early stage start-up to large global enterprise. Working on market segmentation, GTM prioritization, positioning/messaging, and product launches. Private Equity Investment - Collaborated with healthcare executives to develop and present a strategic business case for a new healthcare solution to investor group.
- OPENENTERPRISE.AIJOB
- GTM Advisor1Y 3M
GTM Advisor
OpenEnterprise.AI
Working with founding team on solutions aligning industry AI models, data clouds and business processes. Developed market and ICP definition, product strategy, early stage customer engagements and venture campaign for seed round.
- OMNICELLJOB
- PMM Executive4Y 3M
Product Marketing Executive
Omnicell
Leading a team of 20+ product marketers across $1 Billion portfolio for Healthcare data platform bundling Devices, Robotics, SaaS and Services, focused on the medication supply chain. Challenged with building the corporate narrative around digital transformation and evolving the go-to-market strategy from capital equipment to high growth data-driven solutions commercially delivered as X-as-a-Service.
- TPG GLOBALJOB
- Advisor1Y
Advisor
TPG Global
Developed framework for evaluating Industrial IoT investments across the technology stack from cloud to edge.
- GE DIGITALJOB
- Senior Dir PMM3Y 5M
Senior Director Product Marketing
GE Digital
Leading all product marketing and sales enablement activities in new business centered on Industrial data platform and applications, scaling from launch of business to around $500M in SaaS bookings. Awarded fastest-growing business in GE for 2017 with 200+% growth. Challenged to deliver all go-to-market activities to build awareness and sales acceleration around applications leveraging the power of analytics, ML/AI to deliver greater business outcomes to the utility industry.
- ORACLEJOB
- Senior Dir, PMM2Y 2M
Senior Director, Product Marketing
Oracle
Primary objectives were to accelerate momentum for cloud solutions within Oracle, focusing specifically on the Service Cloud. Redefining go-to-market activities within Oracle, from demand generation to sales, to focus more on a business value conversation necessary for success in cloud solutions. Heavy emphasis on positioning, sales enablement and sales acceleration. The organization delivered against aggressive sales targets and paved the way for the next strategic priority at Oracle.
- FIVE9JOB
- VP Mktg1Y 2M
Vice President Marketing
Five9
As the marketing leader, I was instrumental in both strategic and hands-on roles, building the entire marketing organization as the company shifted focus from small and mid-sized businesses to large enterprise. Marketing contributed one hundred percent of sales leads, and overall revenue in 2011 grew over seventy percent, exceeding plan by $8M.
- TRINETJOB
- Dir, PMM1Y 9M
Director, Product Marketing
TriNet
Responsibility for developing innovative SaaS products in HR technology and services. I built the entire product development, launch and go-to-market process for TriNet, as a way to define a position as the premium solution in the market through quarterly product releases. Managed the communications team through disruptive changes in the Benefits solution offerings, and successfully integrated sales teams through effective enablement programs following acquisition.
- Job: Teqfocus — CMO · 2025-01 – 2026-07 · 1y 6mo — Leading go-to-market strategy and Product Marketing for Salesforce-, Snowflake-, and AWS-focused data and AI solutions. I drive positioning and messaging, productize services into repeatable offers, and align Sales, Delivery, and Partners to scale pipeline and growth. Also serving as Managing Director for the Healthcare business.
- Job: Absolute Convergence Consulting — Principal · 2023-06 – 2025-05 · 1y 11mo — Developing client go-to-market strategy and product marketing initiatives for companies from early stage start-up to large global enterprise. Working on market segmentation, GTM prioritization, positioning/messaging, and product launches. Private Equity Investment - Collaborated with healthcare executives to develop and present a strategic business case for a new healthcare solution to investor group.
- Job: OpenEnterprise.AI — GTM Advisor · 2023-07 – 2024-10 · 1y 3mo — Working with founding team on solutions aligning industry AI models, data clouds and business processes. Developed market and ICP definition, product strategy, early stage customer engagements and venture campaign for seed round.
- Job: Omnicell — Product Marketing Executive · 2019-03 – 2023-06 · 4y 3mo — Leading a team of 20+ product marketers across $1 Billion portfolio for Healthcare data platform bundling Devices, Robotics, SaaS and Services, focused on the medication supply chain. Challenged with building the corporate narrative around digital transformation and evolving the go-to-market strategy from capital equipment to high growth data-driven solutions commercially delivered as X-as-a-Service.
- Job: TPG Global — Advisor · 2018-12 – 2019-12 · 1y — Developed framework for evaluating Industrial IoT investments across the technology stack from cloud to edge.
- Job: GE Digital — Senior Director Product Marketing · 2015-06 – 2018-11 · 3y 5mo — Leading all product marketing and sales enablement activities in new business centered on Industrial data platform and applications, scaling from launch of business to around $500M in SaaS bookings. Awarded fastest-growing business in GE for 2017 with 200+% growth. Challenged to deliver all go-to-market activities to build awareness and sales acceleration around applications leveraging the power of analytics, ML/AI to deliver greater business outcomes to the utility industry.
- Job: Oracle — Senior Director, Product Marketing · 2013-04 – 2015-06 · 2y 2mo — Primary objectives were to accelerate momentum for cloud solutions within Oracle, focusing specifically on the Service Cloud. Redefining go-to-market activities within Oracle, from demand generation to sales, to focus more on a business value conversation necessary for success in cloud solutions. Heavy emphasis on positioning, sales enablement and sales acceleration. The organization delivered against aggressive sales targets and paved the way for the next strategic priority at Oracle.
- Job: Five9 — Vice President Marketing · 2011-03 – 2012-05 · 1y 2mo — As the marketing leader, I was instrumental in both strategic and hands-on roles, building the entire marketing organization as the company shifted focus from small and mid-sized businesses to large enterprise. Marketing contributed one hundred percent of sales leads, and overall revenue in 2011 grew over seventy percent, exceeding plan by $8M.
- Job: TriNet — Director, Product Marketing · 2009-06 – 2011-03 · 1y 9mo — Responsibility for developing innovative SaaS products in HR technology and services. I built the entire product development, launch and go-to-market process for TriNet, as a way to define a position as the premium solution in the market through quarterly product releases. Managed the communications team through disruptive changes in the Benefits solution offerings, and successfully integrated sales teams through effective enablement programs following acquisition.
- Job: Octave — Executive Director, Global Enablement – GTM · 2026-07 – present · 1 mo
- School: University of Vermont — Bachelor of Science - BS - Mechanical Engineering
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