Kelley Gott
GTM Lead, Retail & Commerce Media
AccentureAex-Adaptly, part of Accenture Song
ex-TargetWith decades of experience in sales and marketing, I am a passionate and proven leader in the advertising, media, retail, social impact, and ad technology sectors.
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I have a track record of success in revenue generation and strategic marketing partnerships, across mediums and platforms, including retail media, purpose-based, digital, social, traditional, partnerships, sponsorships and events, both in managed service and SaaS offerings. Digital Growth Transformation Sales Leader | Sales Leadership | Revenue Generation | Retail Media | Partnerships | Ad Technology | Global Corporations
GTM Index
- ACCENTUREJOB
- GTM Lead, Retail & Commerc…1Y 5M
GTM Lead, Retail & Commerce Media
Accenture
Our team accelerates Accenture’s unparalleled end-to-end commerce and retail media solutions, from initial strategy to full-scale execution and optimization. We serve as trusted advisors to both ad sellers (retail, travel, and finance partners) and buyers (brands), offering a comprehensive perspective that unlocks the full potential of commerce and retail media to achieve strategic objectives.
- 84.51˚JOB
- Group Dir, Client Partners…1Y 7M
Group Director, Client Partnerships, Kroger Precision Marketing
84.51˚
Lead a team responsible for owning some of KPM’s largest CPG relationships and build partnerships that connect brands and customers through personalized media, utilizing the power of Kroger’s first-party data to drive conversion at scale. Demonstrated ability to translate and communicate complex digital solutions into digestible, actionable opportunities that have measured results both online and in-store. • Build and deliver strategies that accelerate growth, financial success and client engagement • Lead and mentor team driving hundreds-of-millions in revenue; foster collaborative culture • Advance senior client relationships, navigate and connect complex business ecosystems
- TARGETJOB
- Dir, Head of Agency Develo…2Y 10M
Director, Head of Agency Development at Roundel
Target
Led the agency team responsible for driving prioritization, revenue, partnership, consultative business support, and adoption of Roundel products and solutions. Established multi-year operating plans, holding company annual agreements, developed and implemented revenue-generating strategies. • Built sales strategy, go-to-market positioning, & efficient process to build partnerships & drive revenue • Responsible for $1+ billion in agency-driven and agency-influenced revenue; redesigned team structure resulting in improved client experience, and consistent goal achievement • Direct responsibility for sales, strategy, and channel development for Roundel programmatic solution – partnering with…
- ROUNDELJOB
- Dir, Head of Agency Develo…2Y 10M
Director, Head of Agency Development at Roundel
Roundel
Led the agency team responsible for driving prioritization, revenue, partnership, consultative business support, and adoption of Roundel products and solutions. Established multi-year operating plans, holding company annual agreements, developed and implemented revenue-generating strategies. • Built sales strategy, go-to-market positioning, & efficient process to build partnerships & drive revenue • Responsible for $1+ billion in agency-driven and agency-influenced revenue; redesigned team structure resulting in improved client experience, and consistent goal achievement • Direct responsibility for sales, strategy, and channel development for Roundel programmatic solution – partnering with…
- SCALEWITHJOB
- SVP, Sales and BD2Y 6M
SVP, Sales and Business Development at Givewith (now ScaleWith)
ScaleWith
Launched in partnership with CBS, ScaleWith (fka Givewith) is a social impact technology company that sits at the nexus of business and social responsibility, creating data-driven solutions to place social impact at the center of everyday marketing and business activities, benefitting the world’s most impactful nonprofits while raising the bottom line for businesses around the globe. Winner of 2018 Digiday Award. I was the Revenue lead recruited to launch the social impact technology company with CBS. Responsibility for building and leading highly- consultative team for Sales, Strategy, Account Management, Campaign Management, and Sales Operations. Givewith has two core offerings, Enterpri…
- MUSCULAR DYSTROPHY ASSOCIATIONJOB
- Corporate Sponsorship Lead…0M
Corporate Sponsorship Lead - Consultant
Muscular Dystrophy Association
- ADAPTLY, PART OF ACCENTURE SONGJOB
- SVP, Revenue2Y 2M
SVP, Revenue at Adaptly (acquired by Accenture Song)
Adaptly, part of Accenture Song
Adaptly is an advertising technology and services company that enables the world’s biggest brands and agencies to buy media and optimize campaigns at scale across Facebook, Snapchat, Instagram, Pinterest, Twitter, Amazon and YouTube. Adaptly was acquired by Accenture. I was recruited by the co-founders to accelerate slowing revenue growth, attract new large, blue-chip brands, and boost valuation to be acquisition-attractive. Led highly-consultative Sales and Client Services organization and developed Strategic Accounts team for leading social media advertising technology company offering both Managed Service and SaaS solutions. Responsibility for business development, account management, s…
- VP, Strategic Accounts2M
VP, Strategic Accounts at Adaptly (acquired by Accenture Song)
Adaptly, part of Accenture Song
- GANNETT DIGITAL MARKETING SERVICESJOB
- Chief Revenue Officer; BLi…1Y 4M
Chief Revenue Officer; BLiNQ Media
Gannett Digital Marketing Services
Chief Revenue Officer for BLiNQ Media, a Gannett company (now TEGNA). Responsibility for sales, strategy, marketing, business development, client service and campaign operations covering Managed Service and SaaS offerings. Managed organizational structure, workflow, direction and training. Created and executed category, product and account specific strategies to expand product offerings and revenue streams, leveraging platform developments on Facebook and Twitter. BLiNQ Media was a Gannett G/O Digital company, and a Facebook Marketing Partner. We were a leader in social marketing and deliver localized social commerce solutions at scale. Key verticals included Auto, Retail, CPG and Trav…
- EVP, Sales and Mktg; BLiNQ…7M
EVP, Sales and Marketing; BLiNQ Media
Gannett Digital Marketing Services
- EVP, Sales; BLiNQ Media3M
EVP, Sales; BLiNQ Media
Gannett Digital Marketing Services
- SOCIALCODEJOB
- VP Sales1Y 3M
VP Sales
SocialCode
SocialCode builds marketing technology and solutions making the world's most valuable brands successful using social platforms. An original Facebook API partner and an early developer on the Twitter API, SocialCode arms clients with an expert ad team and a dynamic technology platform to provide superior ad campaign management and unmatched insights into social performance. Recruited to hire and develop sales organization from the start, with responsibility for structure, direction and training covering both Managed Service and SaaS offerings. Created and executed category and account specific sales strategies to expand product offerings and revenue streams, doubling revenue year-over-year.
- HEARSTJOB
- Associate Publisher, Good…1Y 3M
Associate Publisher, Good Housekeeping
Hearst
Responsible for North American advertising sales organization for Good Housekeeping print and mobile products, and integrated sales on goodhousekeeping.com. Managed sales team across the US and Canada, with responsibility for organizational structure, and direction/training of direct reports to maximize revenue. Created and executed category and account specific integrated-sales strategies, marketing partnerships, program development and strategic rate negotiations. Maintained relationships with top clients and agency management nationwide. Annual budget and business plan developed and maintained with GM.
- Job: Adaptly, part of Accenture Song — VP, Strategic Accounts at Adaptly (acquired by Accenture Song) · 2015-09 – 2015-11
- Job: Target — Director, Head of Agency Development at Roundel · 2020-08 – 2023-06 — Led the agency team responsible for driving prioritization, revenue, partnership, consultative business support, and adoption of Roundel products and solutions. Established multi-year operating plans, holding company annual agreements, developed and implemented revenue-generating strategies. • Built sales strategy, go-to-market positioning, & efficient process to build partnerships & drive revenue • Responsible for $1+ billion in agency-driven and agency-influenced revenue; redesigned team structure resulting in improved client experience, and consistent goal achievement • Direct responsibility for sales, strategy, and channel development for Roundel programmatic solution – partnering with…
- Job: Gannett Digital Marketing Services — EVP, Sales and Marketing; BLiNQ Media · 2013-07 – 2014-02
- Job: ScaleWith — SVP, Sales and Business Development at Givewith (now ScaleWith) · 2018-01 – 2020-07 — Launched in partnership with CBS, ScaleWith (fka Givewith) is a social impact technology company that sits at the nexus of business and social responsibility, creating data-driven solutions to place social impact at the center of everyday marketing and business activities, benefitting the world’s most impactful nonprofits while raising the bottom line for businesses around the globe. Winner of 2018 Digiday Award. I was the Revenue lead recruited to launch the social impact technology company with CBS. Responsibility for building and leading highly- consultative team for Sales, Strategy, Account Management, Campaign Management, and Sales Operations. Givewith has two core offerings, Enterpri…
- Job: Hearst — Associate Publisher, Good Housekeeping · 2010-07 – 2011-10 — Responsible for North American advertising sales organization for Good Housekeeping print and mobile products, and integrated sales on goodhousekeeping.com. Managed sales team across the US and Canada, with responsibility for organizational structure, and direction/training of direct reports to maximize revenue. Created and executed category and account specific integrated-sales strategies, marketing partnerships, program development and strategic rate negotiations. Maintained relationships with top clients and agency management nationwide. Annual budget and business plan developed and maintained with GM.
- Job: Adaptly, part of Accenture Song — SVP, Revenue at Adaptly (acquired by Accenture Song) · 2015-11 – 2018-01 — Adaptly is an advertising technology and services company that enables the world’s biggest brands and agencies to buy media and optimize campaigns at scale across Facebook, Snapchat, Instagram, Pinterest, Twitter, Amazon and YouTube. Adaptly was acquired by Accenture. I was recruited by the co-founders to accelerate slowing revenue growth, attract new large, blue-chip brands, and boost valuation to be acquisition-attractive. Led highly-consultative Sales and Client Services organization and developed Strategic Accounts team for leading social media advertising technology company offering both Managed Service and SaaS solutions. Responsibility for business development, account management, s…
- Job: Muscular Dystrophy Association — Corporate Sponsorship Lead - Consultant · 2020-07 – 2020-07
- Job: Gannett Digital Marketing Services — EVP, Sales; BLiNQ Media · 2013-04 – 2013-07
- Job: SocialCode — VP Sales · 2011-10 – 2013-01 — SocialCode builds marketing technology and solutions making the world's most valuable brands successful using social platforms. An original Facebook API partner and an early developer on the Twitter API, SocialCode arms clients with an expert ad team and a dynamic technology platform to provide superior ad campaign management and unmatched insights into social performance. Recruited to hire and develop sales organization from the start, with responsibility for structure, direction and training covering both Managed Service and SaaS offerings. Created and executed category and account specific sales strategies to expand product offerings and revenue streams, doubling revenue year-over-year.
- Job: Roundel — Director, Head of Agency Development at Roundel · 2020-08 – 2023-06 — Led the agency team responsible for driving prioritization, revenue, partnership, consultative business support, and adoption of Roundel products and solutions. Established multi-year operating plans, holding company annual agreements, developed and implemented revenue-generating strategies. • Built sales strategy, go-to-market positioning, & efficient process to build partnerships & drive revenue • Responsible for $1+ billion in agency-driven and agency-influenced revenue; redesigned team structure resulting in improved client experience, and consistent goal achievement • Direct responsibility for sales, strategy, and channel development for Roundel programmatic solution – partnering with…
- Job: 84.51˚ — Group Director, Client Partnerships, Kroger Precision Marketing · 2023-07 – 2025-02 — Lead a team responsible for owning some of KPM’s largest CPG relationships and build partnerships that connect brands and customers through personalized media, utilizing the power of Kroger’s first-party data to drive conversion at scale. Demonstrated ability to translate and communicate complex digital solutions into digestible, actionable opportunities that have measured results both online and in-store. • Build and deliver strategies that accelerate growth, financial success and client engagement • Lead and mentor team driving hundreds-of-millions in revenue; foster collaborative culture • Advance senior client relationships, navigate and connect complex business ecosystems
- Job: Accenture — GTM Lead, Retail & Commerce Media · 2025-03 – present — Our team accelerates Accenture’s unparalleled end-to-end commerce and retail media solutions, from initial strategy to full-scale execution and optimization. We serve as trusted advisors to both ad sellers (retail, travel, and finance partners) and buyers (brands), offering a comprehensive perspective that unlocks the full potential of commerce and retail media to achieve strategic objectives.
- Job: Gannett Digital Marketing Services — Chief Revenue Officer; BLiNQ Media · 2014-02 – 2015-06 — Chief Revenue Officer for BLiNQ Media, a Gannett company (now TEGNA). Responsibility for sales, strategy, marketing, business development, client service and campaign operations covering Managed Service and SaaS offerings. Managed organizational structure, workflow, direction and training. Created and executed category, product and account specific strategies to expand product offerings and revenue streams, leveraging platform developments on Facebook and Twitter. BLiNQ Media was a Gannett G/O Digital company, and a Facebook Marketing Partner. We were a leader in social marketing and deliver localized social commerce solutions at scale. Key verticals included Auto, Retail, CPG and Trav…
- School: Vanderbilt University — Bachelor of Science, Psychology
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