Keishi Ishida
GTM Practice Lead - Japan, Google Cloud
GoogleExperienced Product Manager with a demonstrated history of working in the computer software industry. Skilled in Market Research, Strategic Planning, Business Development, Marketing Strategy, and Management Consulting.
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Strong business development professional with a MBA focused in Business Administration from UCLA Anderson School of Management.
GTM Index
- GOOGLEJOB
- GTM Practice Lead - Japan3M
GTM Practice Lead - Japan
Google
- MICROSOFTJOB
- Copilot + Agents GTM Dir,…9M
Copilot + Agents GTM Director, Asia
Microsoft
Spearheaded the go-to-market strategy for Microsoft 365 Copilot and Agent products across Asia, including ANZ, ASEAN, GCR, Korea, Japan, and India.
- Senior Dir (業務執行役員), Strat…11M
Senior Director (業務執行役員), Strategic Account Director, Japan Enterprise Service Group
Microsoft
Served as the Strategic Account Director and Global Business Manager for a leading Japanese global retail company. Orchestrated internal sales resources to develop tailored account-level strategies. Collaborated closely with headquarters to align business objectives and drive growth initiatives.
- Surface Business Group Dir…1Y 5M
Surface Business Group Director, Asia (Product Portfolio and Operations GTM Lead)
Microsoft
Led Surface product portfolio and operations GTM team for Asia, overseeing product launch strategy, demand planning, and promotion strategy. Collaborated with cross-functional teams to drive successful product launches and increase market share in the region. Implemented innovative strategies to optimize operations and streamline processes, resulting in improved efficiency and profitability.
- Business Executive Officer…3Y 2M
Business Executive Officer (業務執行役員), Director, Business Group Lead, Surface Business Group
Microsoft
Responsible for Japan Surface commercial segment business reporting to Japan COO. It owns accountability of product launch, marketing strategy development, and business planning. Influence corporate strategy by representing Japan market. Led growth strategy and grew HW business to over 30% YoY during the time of supply constraitns.
- Subsidiary PMM Mgr, Micros…1Y 10M
Subsidiary PMM Manager, Microsoft 365 Business Group
Microsoft
Led product marketing team of five to seven product marketing managers in Microsoft 365 business group. Drove marketing strategy and product launch project across all Microsoft 365 components such as Teams, Office 365 Apps, and Security/Compliance products. Led strategic partnership project for voice services with key partners involving corporate engineering team.
- Executive PMM, Windows & D…4Y 5M
Executive Product Marketing Manager, Windows & Devices Business Group
Microsoft
Drove Windows commerical marketing as product marketing manager. Collaborate with sales and technical team to identify value prop of Windows commercial features. Accountable for both Windows commercial license revenue and the number of new device activation during launch timing of Windows 10. Selected to the member of Global Talent Program in Japan subsidiary, and worked in Corporate Windows marketing team in Redmond for 3 months to initiate Windows 7 end of support communication plan.
- Senior Sales Excellence Pr…2Y 7M
Senior Sales Excellence Program Manager, Enterprise & Partner Group
Microsoft
Responsible for business operations and planning in Enterprise sales and partner group, which is the business segment to cover top Japanese customers. Worked with industry sales leaders and drove forecast/pipeline/scorecard management, account plannning, and fiscal year investment planning.
- 21ST CENTURY FOX - HOME ENTERTAINMENTJOB
- International Market Resea…3M
International Market Research Intern
21st Century Fox - Home Entertainment
- DELOITTEJOB
- Consultant4Y 3M
Consultant
Deloitte
Worked in various projects in Japan central (Tokai) area. - Developed budget and scorecard management system for manufacturing and wholesale companies during its IPO phase - Led to create mid-term business plan in manufacturing customers to develop growth stratgy of newly IPO companies. - Financial turn around projects in public medical institutes working with local governments. - Marketing strategy development in private educational institute to establish school mission statement.
- Job: Google — GTM Practice Lead - Japan · 2026-07 – present · 1 mo
- Job: Microsoft — Senior Sales Excellence Program Manager, Enterprise & Partner Group · 2011-06 – 2014-01 · 2y 7mo — Responsible for business operations and planning in Enterprise sales and partner group, which is the business segment to cover top Japanese customers. Worked with industry sales leaders and drove forecast/pipeline/scorecard management, account plannning, and fiscal year investment planning.
- Job: Microsoft — Executive Product Marketing Manager, Windows & Devices Business Group · 2014-01 – 2018-06 · 4y 5mo — Drove Windows commerical marketing as product marketing manager. Collaborate with sales and technical team to identify value prop of Windows commercial features. Accountable for both Windows commercial license revenue and the number of new device activation during launch timing of Windows 10. Selected to the member of Global Talent Program in Japan subsidiary, and worked in Corporate Windows marketing team in Redmond for 3 months to initiate Windows 7 end of support communication plan.
- Job: Microsoft — Copilot + Agents GTM Director, Asia · 2025-10 – 2026-07 · 9 mo — Spearheaded the go-to-market strategy for Microsoft 365 Copilot and Agent products across Asia, including ANZ, ASEAN, GCR, Korea, Japan, and India.
- Job: 21st Century Fox - Home Entertainment — International Market Research Intern · 2010-06 – 2010-09 · 3 mo
- Job: Microsoft — Business Executive Officer (業務執行役員), Director, Business Group Lead, Surface Business Group · 2020-06 – 2023-08 · 3y 2mo — Responsible for Japan Surface commercial segment business reporting to Japan COO. It owns accountability of product launch, marketing strategy development, and business planning. Influence corporate strategy by representing Japan market. Led growth strategy and grew HW business to over 30% YoY during the time of supply constraitns.
- Job: Microsoft — Subsidiary PMM Manager, Microsoft 365 Business Group · 2018-07 – 2020-05 · 1y 10mo — Led product marketing team of five to seven product marketing managers in Microsoft 365 business group. Drove marketing strategy and product launch project across all Microsoft 365 components such as Teams, Office 365 Apps, and Security/Compliance products. Led strategic partnership project for voice services with key partners involving corporate engineering team.
- Job: Deloitte — Consultant · 2005-04 – 2009-07 · 4y 3mo — Worked in various projects in Japan central (Tokai) area. - Developed budget and scorecard management system for manufacturing and wholesale companies during its IPO phase - Led to create mid-term business plan in manufacturing customers to develop growth stratgy of newly IPO companies. - Financial turn around projects in public medical institutes working with local governments. - Marketing strategy development in private educational institute to establish school mission statement.
- Job: Microsoft — Senior Director (業務執行役員), Strategic Account Director, Japan Enterprise Service Group · 2025-01 – 2025-12 · 11 mo — Served as the Strategic Account Director and Global Business Manager for a leading Japanese global retail company. Orchestrated internal sales resources to develop tailored account-level strategies. Collaborated closely with headquarters to align business objectives and drive growth initiatives.
- Job: Microsoft — Surface Business Group Director, Asia (Product Portfolio and Operations GTM Lead) · 2023-08 – 2025-01 · 1y 5mo — Led Surface product portfolio and operations GTM team for Asia, overseeing product launch strategy, demand planning, and promotion strategy. Collaborated with cross-functional teams to drive successful product launches and increase market share in the region. Implemented innovative strategies to optimize operations and streamline processes, resulting in improved efficiency and profitability.
- School: UCLA Anderson School of Management — MBA, Business Administration
- School: Ritsumeikan University — BA, International Relations
- School: Copenhagen Business School — Exchange Student, Business
Skills
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