James Boone

Sr Director, Customer Onboarding | GTM Operator | Scaling Teams & Systems | AI-Enabled

Apollo.ioex-AppLovinex-Upptic

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I’m a SaaS GTM leader and operator with 10+ years of experience and a player/coach style. I do the work, then build the teams and systems needed to scale it.

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My background spans software engineering, growth marketing, and sales leadership, which helps me bridge product, process, and I lead from the front, staying close to customers, partnering tightly with Product & Engineering, and using data to make decisions. I operate decisively and am trusted to act when direction isn’t yet obvious. I’m deeply invested in AI and continuously look for new, practical ways to apply it across GTM analytics, onboarding programs, and operational Highlights: - Spearheaded an AI-driven Account 360 platform, unifying customer-facing data into a single source of insight for prioritization, focus, and action across GTM teams - Built, scaled, and managed international teams from zero to 55+ - Improved month-3 gross retention by 20 percentage points and drove $8M in revenue for Apollo through a new onboarding program build and rollout - Scaled sales revenue targets from $20M to $45M at Branch - Increased new-logo close rates by 27% by rebuilding and launching a Sales Engineering led trial program - Improved quarterly forecast accuracy by 32% by creating an SE opportunity scoring solutionToolbox: E2E program build out, Salesforce (reporting, and building with custom objects), onboarding programs and packages, GTM playbooks, pilots/trials, incentives & spiffs, forecasting, comp planning, territory design, opportunity scoring, integration/migration strategy, capacity planning, and I believe in moving fast, taking ownership when things break, fixing them quickly, and celebrating the wins together.