Vishal Kalia
AI-First GTM & Demand Gen for Series A/B Companies | AI RevOps, Automation, and Growth Systems | 20+ Years Driving Enterprise B2B SaaS | GTM Engineer | GovTech
ex-NexlaAfter leading GTM teams in Enterprise B2B SaaS for 18+ years, I never imagined I’d be this deep into the world of AI-powered Local Government, and Utility companies. But here we are :-)
GTM Index
- THE LOCAL ECONOMY LABS PODCASTJOB
- Podcaster4M
Podcaster
the Local Economy Labs Podcast
The Local Economy Labs is a practitioner-focused podcast for Economic Development leaders and small business owners. Real conversations about what worked, what didn’t, where local systems break down, and how cities can use smarter processes and AI to better support small businesses. This isn’t a policy podcast. It’s a lab. Listen here: - https://podcasts.apple.com/gh/podcast/the-local-economy-labs/id1874053796
- STRATEGAGEJOB
- Co-Founder (GTM)2Y 11M
Co-Founder (GTM)
Strategage
Internal OS for Local Governments : Strategic Initiatives / Program Management & Employee Empowerment SaaS Solution for Local Governments. • Launched go-to-market strategy targeting local government leaders (City Managers, Department Heads), generating 20+ qualified Enterprise leads in first 90 days and contributing to 50%+ of total revenue growth within the first year. • Designed and executed multi-channel GTM campaigns, leading to a 2x increase in demo bookings and shortening sales cycles by 30%. • Conducted thought leadership interviews with ICPs to validate messaging, nurture relationships, and convert insights into pipeline acceleration. • Co-founded and brought to market a new SaaS p…
- NEXLAJOB
- Head of Demand Generation…1Y 11M
Head of Demand Generation (Enterprise SaaS & Data AI)
Nexla
I lead the Outbound Demand Generation campaigns/team at Nexla (SDRs, Events, Thought leadership, etc.) via executing: • Increased Outbound events lead generation by 247% by optimizing pre, during and post event processes. • Developed forecasting and pacing models for MQL, SQL, SAL, and pipeline coverage. • Ran targeted ABM campaigns targeted at our ICP, resulting in qualified leads and engagement. • Applied Social Selling on LinkedIn resulting in 2X increase in qualified leads for AEs. Trained AEs on all aspects of Social Selling to improve their rapport with prospects.
- ROCK SOLID TECHNOLOGIES,JOB
- Head of Mktg (NAM, Enterpr…2Y 11M
Head of Marketing (NAM, Enterprise SaaS)
Rock Solid Technologies, Inc.
I grew the marketing team from 1 intern 5+ marketers with a key focus on Demand Generation, Product Marketing and Branding: • Drove 91% YoY increase in sourced pipeline via organizing and conducting monthly Webinars, and Conferences. Focused on micro-conferences on a monthly basis throughout the US. Led to higher ROI per conference. • 39% increase in inbound leads by running territory and metro-based targeted Email Marketing campaigns. • Defined ICP & IPP segmentation models, improving campaign targeting and engagement rates by 33%. • Ran multiple ABM campaigns towards our ICP via various channels: LinkedIn, Email, Paid, Events, etc. • Trained our AEs on leveraging social selling on Linked…
- WORKSPANJOB
- Dir of Content Mktg (AI po…2Y 11M
Director of Content Marketing (AI powered Enterprise Partnerships SaaS)
WorkSpan
• 35% of monthly MQLs driven through creating blog posts, eBooks, infographics, newsletters, videos, email campaigns, and more. • 600% growth in the EcosystemAces community of prospects and customers achieved in 12 months. • 25% of monthly MQLs generated through organizing events such as: Industry specific Meetups, dinners, etc. • Increased customer engagement and retention through email drip campaigns leveraging segmentation, personalization, and automation. • Social (WorkSpan Linkedin) - - 191% increase in the number of visitors/month - - 424.66% increase in followers in the last 12 months • Designed A/B tests to accelerate content consumption & MQLs by 15% - 17%. • Analytics: Created da…
- FASHION INCUBATOR SAN FRANCISCO (FISF)JOB
- Mentor: Product, Customer…3Y 11M
Mentor: Product, Customer Acquisition, Growth & Branding
Fashion Incubator San Francisco (FiSF)
The mission of Fashion Incubator San Francisco, a non-profit, 501c3 corporation, is to accelerate emerging apparel and accessories design businesses while supporting fashion industry economic growth and job creation in the San Francisco Bay Area. Mentoring Fashion Designers at the incubator with their Customer Acquisition & Digital Marketing strategies (SEO, SEM, Google Adwords, Facebook etc.)
- ROGUELINEJOB
- Founder4Y 11M
Founder
ROGUELINE
Marketing & Product Consulting Firm. We help you manage your Marketing, Growth, Customer Acquisition & Product creation strategies so you can focus on the creative part of the business. We provide you with: - 200+ Curated Tools for Fashion Industry - FREE Marketing & Video Tutorials (120+ tutorials on FB Ads, SEO, Artificial Intelligence etc.) - FREE Marketing Templates - Blog Topic Generation Tool
- REALPAGE,JOB
- Sr. Mktg Mgr / Team Lead3Y 11M
Sr. Marketing Manager / Team Lead
RealPage, Inc.
• Managed $1,000,000/year marketing budget for SEM/PPC ads for demand generation. • Managed a team of 5 marketers for social, and paid ad campaigns for 40+ customers. • Optimized SEO strategies for 40+ clients by extensive keyword research and content. • Optimized and A/B tested hundreds of landing pages for lead generation. • Generated commutative sales of $320K for various clients.
- IDECJOB
- Product and Mktg Mgr5Y 11M
Product and Marketing Manager
IDEC
• Created Brochures, Email Campaigns, SEO strategies, and Product Slide decks for sales. • Established & managed partnerships with 110 distributors around the US & Canada. • Conceptualized, designed, and launched an E-commerce platform for industrial automation. • Grew $15 Million product portfolio of Electro-Mechanical Devices by 8% YoY. • Acquired new partnerships with 10+ distributors across the US.
- Technical Support Eng1Y
Technical Support Engineer
IDEC
• Responsible for providing troubleshooting and repair technical support to company Sales Engineers, Technicians, Distributors, and Customers for PLC, Touch Screens, Sensors, Relays, Timers, Safety Products etc. • Assisted Sales Managers and distributors in price quotes, technical questions, and product demonstrations. • Coordinated with Sales, Material Control, and Quality Control in customer queries. • Help in Certifications concerning UL, CSA, and other standards. • Providing training sessions and presentations for various distributors on IDEC products around US
- UOPSCHOOL
- MBA, Mktg2Y 11M
MBA, Marketing
UOP
- CALIFORNIA STATE UNIVERSITY-SACRAMENTOSCHOOL
- BS EEE, Electrical and Ele…3Y 11M
BS EEE, Electrical and Electronics
California State University-Sacramento
- Job: the Local Economy Labs Podcast — Podcaster · 2026-04 – present · 4 mo — The Local Economy Labs is a practitioner-focused podcast for Economic Development leaders and small business owners. Real conversations about what worked, what didn’t, where local systems break down, and how cities can use smarter processes and AI to better support small businesses. This isn’t a policy podcast. It’s a lab. Listen here: - https://podcasts.apple.com/gh/podcast/the-local-economy-labs/id1874053796
- Job: Strategage — Co-Founder (GTM) · 2024 – 2026 · 2y — Internal OS for Local Governments : Strategic Initiatives / Program Management & Employee Empowerment SaaS Solution for Local Governments. • Launched go-to-market strategy targeting local government leaders (City Managers, Department Heads), generating 20+ qualified Enterprise leads in first 90 days and contributing to 50%+ of total revenue growth within the first year. • Designed and executed multi-channel GTM campaigns, leading to a 2x increase in demo bookings and shortening sales cycles by 30%. • Conducted thought leadership interviews with ICPs to validate messaging, nurture relationships, and convert insights into pipeline acceleration. • Co-founded and brought to market a new SaaS p…
- Job: Nexla — Head of Demand Generation (Enterprise SaaS & Data AI) · 2022 – 2023 · 1y — I lead the Outbound Demand Generation campaigns/team at Nexla (SDRs, Events, Thought leadership, etc.) via executing: • Increased Outbound events lead generation by 247% by optimizing pre, during and post event processes. • Developed forecasting and pacing models for MQL, SQL, SAL, and pipeline coverage. • Ran targeted ABM campaigns targeted at our ICP, resulting in qualified leads and engagement. • Applied Social Selling on LinkedIn resulting in 2X increase in qualified leads for AEs. Trained AEs on all aspects of Social Selling to improve their rapport with prospects.
- Job: Rock Solid Technologies, Inc. — Head of Marketing (NAM, Enterprise SaaS) · 2020 – 2022 · 2y — I grew the marketing team from 1 intern 5+ marketers with a key focus on Demand Generation, Product Marketing and Branding: • Drove 91% YoY increase in sourced pipeline via organizing and conducting monthly Webinars, and Conferences. Focused on micro-conferences on a monthly basis throughout the US. Led to higher ROI per conference. • 39% increase in inbound leads by running territory and metro-based targeted Email Marketing campaigns. • Defined ICP & IPP segmentation models, improving campaign targeting and engagement rates by 33%. • Ran multiple ABM campaigns towards our ICP via various channels: LinkedIn, Email, Paid, Events, etc. • Trained our AEs on leveraging social selling on Linked…
- Job: WorkSpan — Director of Content Marketing (AI powered Enterprise Partnerships SaaS) · 2018 – 2020 · 2y — • 35% of monthly MQLs driven through creating blog posts, eBooks, infographics, newsletters, videos, email campaigns, and more. • 600% growth in the EcosystemAces community of prospects and customers achieved in 12 months. • 25% of monthly MQLs generated through organizing events such as: Industry specific Meetups, dinners, etc. • Increased customer engagement and retention through email drip campaigns leveraging segmentation, personalization, and automation. • Social (WorkSpan Linkedin) - - 191% increase in the number of visitors/month - - 424.66% increase in followers in the last 12 months • Designed A/B tests to accelerate content consumption & MQLs by 15% - 17%. • Analytics: Created da…
- Job: Fashion Incubator San Francisco (FiSF) — Mentor: Product, Customer Acquisition, Growth & Branding · 2017 – 2020 · 3y — The mission of Fashion Incubator San Francisco, a non-profit, 501c3 corporation, is to accelerate emerging apparel and accessories design businesses while supporting fashion industry economic growth and job creation in the San Francisco Bay Area. Mentoring Fashion Designers at the incubator with their Customer Acquisition & Digital Marketing strategies (SEO, SEM, Google Adwords, Facebook etc.)
- Job: ROGUELINE — Founder · 2014 – 2018 · 4y — Marketing & Product Consulting Firm. We help you manage your Marketing, Growth, Customer Acquisition & Product creation strategies so you can focus on the creative part of the business. We provide you with: - 200+ Curated Tools for Fashion Industry - FREE Marketing & Video Tutorials (120+ tutorials on FB Ads, SEO, Artificial Intelligence etc.) - FREE Marketing Templates - Blog Topic Generation Tool
- Job: RealPage, Inc. — Sr. Marketing Manager / Team Lead · 2011 – 2014 · 3y — • Managed $1,000,000/year marketing budget for SEM/PPC ads for demand generation. • Managed a team of 5 marketers for social, and paid ad campaigns for 40+ customers. • Optimized SEO strategies for 40+ clients by extensive keyword research and content. • Optimized and A/B tested hundreds of landing pages for lead generation. • Generated commutative sales of $320K for various clients.
- Job: IDEC — Product and Marketing Manager · 2005-07 – 2011-06 · 5y 11mo — • Created Brochures, Email Campaigns, SEO strategies, and Product Slide decks for sales. • Established & managed partnerships with 110 distributors around the US & Canada. • Conceptualized, designed, and launched an E-commerce platform for industrial automation. • Grew $15 Million product portfolio of Electro-Mechanical Devices by 8% YoY. • Acquired new partnerships with 10+ distributors across the US.
- Job: IDEC — Technical Support Engineer · 2004-06 – 2005-06 · 1y — • Responsible for providing troubleshooting and repair technical support to company Sales Engineers, Technicians, Distributors, and Customers for PLC, Touch Screens, Sensors, Relays, Timers, Safety Products etc. • Assisted Sales Managers and distributors in price quotes, technical questions, and product demonstrations. • Coordinated with Sales, Material Control, and Quality Control in customer queries. • Help in Certifications concerning UL, CSA, and other standards. • Providing training sessions and presentations for various distributors on IDEC products around US
- Job: Mike Ollefs — Founder · unknown – present
- Job: Go To Market Engineering — Founder · unknown – present
- Job: No-company. (Self-employed.) — Founder · unknown – present
- School: UOP — MBA, Marketing · 2005 – 2007
- School: California State University-Sacramento — BS EEE, Electrical and Electronics · 2000 – 2003
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