Krysta C.
Director of Sales and Enablement @ Noteable ✨ GTM Strategy
I’ve always been more interested in understanding people than “selling” to Why buyers trust certain
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Why teams scale Why some businesses create loyal partnerships while others create Today, I lead Sales & Enablement at Noteable, where I help build the revenue engine behind a behavioral health platform serving ABA and community-based mental health My work lives in the space between GTM strategy, RevOps, sales enablement, operational structure, and customer experience. Which, in reality, means I spend a lot of time building systems, helping to solve operational problems, refine processes, improve visibility, support teams, and making sure our partners feel genuinely taken care I care deeply about building businesses that grow without losing the human I regularly share thoughts on sales leadership, buyer trust, RevOps, operational scale, communication, and what I’m learning in real time while building inside a growing SaaS At the end of the day, I believe the best growth strategies are the ones rooted in clarity, transparency, strong systems, and actually caring about people.
GTM Index
- WOMEN IN SALESJOB
- Founding Member6M
Founding Member — Leadership Circle
Women in Sales
- REVGENIUSJOB
- Member1Y 9M
Member
RevGenius
- NOTEABLEJOB
- Dir, Sales and Enablement…2Y 6M
Director, Sales and Enablement (GTM Strategist)
Noteable
Noteable is purpose-built practice management software for ABA practices, community mental health agencies, and multidisciplinary behavioral health organizations. As Director of Sales and Marketing, I lead Noteable’s go-to-market strategy across sales, marketing, enablement, and revenue operations. I focus on building the systems, messaging, and buyer experiences that help behavioral health providers find the right solution and make confident decisions. → Built Noteable’s sales enablement function from the ground up → Lead positioning, demand generation, buyer education, and sales strategy → Improved pipeline visibility, forecasting, CRM data integrity, and reporting → Aligned sales, mark…
- NETEFFECT TECHNOLOGIESJOB
- Sr. Sales Enablement Strat…1Y 6M
Sr. Sales Enablement Strategist and Marketing Coordinator
neteffect technologies LLC
In this hybrid growth role, I supported both the revenue and marketing engines of a fast-paced IT MSP by blending sales enablement, demand gen, and content strategy to strengthen lead conversion and partner engagement. I collaborated cross-functionally to design and execute full-funnel campaigns — from awareness to retention — while optimizing internal processes to remove friction from both the buyer journey and the sales cycle. I developed scalable sales resources, optimized CRM workflows, and shaped the voice of the brand across platforms. Key Wins: - Launched targeted multi-channel campaigns to generate leads and increase conversion across ideal customer profiles - Designed sales train…
- Strategic Account Mgr1Y 2M
Strategic Account Manager | Enablement Lead
neteffect technologies LLC
As a Strategic Account Manager, I served as the primary point of contact for high-value clients, owning the full relationship from onboarding through retention. I partnered with internal teams to deliver tailored technology solutions, drive client success, and identify strategic growth opportunities. I managed account roadmaps, led quarterly business reviews, and ensured seamless communication between clients and technical teams. My role focused on strengthening trust, maximizing client ROI, and uncovering opportunities to expand services, all while supporting long-term retention and satisfaction in a competitive, fast-paced environment.
- BIZ TECHNOLOGY SOLUTIONS, INC - MANAGED IT SERVICESJOB
- Technical Account Mgr4M
Technical Account Manager
Biz Technology Solutions, Inc - Managed IT Services
As a Technical Account Manager at an IT Managed Service Provider, I worked directly with clients to understand their unique IT needs and help them get the most out of our services. I built strong relationships by regularly checking in to review their IT setups, address any issues, and suggest improvements tailored to their goals. My role involved collaborating with technical teams to ensure seamless service and reliable support, all aimed at keeping their systems running smoothly and efficiently.
- CNP TECHNOLOGIESJOB
- Senior Account Mgr1Y 6M
Senior Account Manager
CNP Technologies
- LEVEL 3 COMMUNICATIONSJOB
- Senior Account Mgr1Y 4M
Senior Account Manager
Level 3 Communications
- TIME WARNER CABLE BUSINESS CLASSJOB
- Strategic Account Mgr - En…1Y 3M
Strategic Account Manager - Enterprise
Time Warner Cable Business Class
- AT&TJOB
- Retail Store Mgr1Y 1M
Retail Store Manager
AT&T
As the Store Manager, I was fully accountable for all aspects of store performance from driving revenue to maintaining operational excellence. I led and coached a team of four sales representatives, ensuring they consistently hit sales targets while delivering exceptional customer experiences. I managed inventory, cash handling, daily operations, and visual merchandising, ensuring the store was clean, compliant, and brand-ready at all times. This role demanded strong leadership, attention to detail, and the ability to balance big-picture goals with day-to-day execution.
- Job: Women in Sales — Founding Member — Leadership Circle · 2026-04 – present · 4 mo
- Job: RevGenius — Member · 2025-01 – present · 1y 7mo
- Job: Noteable — Director, Sales and Enablement (GTM Strategist) · 2024-04 – present · 2y 4mo — Noteable is purpose-built practice management software for ABA practices, community mental health agencies, and multidisciplinary behavioral health organizations. As Director of Sales and Marketing, I lead Noteable’s go-to-market strategy across sales, marketing, enablement, and revenue operations. I focus on building the systems, messaging, and buyer experiences that help behavioral health providers find the right solution and make confident decisions. → Built Noteable’s sales enablement function from the ground up → Lead positioning, demand generation, buyer education, and sales strategy → Improved pipeline visibility, forecasting, CRM data integrity, and reporting → Aligned sales, mark…
- Job: neteffect technologies LLC — Sr. Sales Enablement Strategist and Marketing Coordinator · 2022-06 – 2023-12 · 1y 6mo — In this hybrid growth role, I supported both the revenue and marketing engines of a fast-paced IT MSP by blending sales enablement, demand gen, and content strategy to strengthen lead conversion and partner engagement. I collaborated cross-functionally to design and execute full-funnel campaigns — from awareness to retention — while optimizing internal processes to remove friction from both the buyer journey and the sales cycle. I developed scalable sales resources, optimized CRM workflows, and shaped the voice of the brand across platforms. Key Wins: - Launched targeted multi-channel campaigns to generate leads and increase conversion across ideal customer profiles - Designed sales train…
- Job: neteffect technologies LLC — Strategic Account Manager | Enablement Lead · 2021-10 – 2022-12 · 1y 2mo — As a Strategic Account Manager, I served as the primary point of contact for high-value clients, owning the full relationship from onboarding through retention. I partnered with internal teams to deliver tailored technology solutions, drive client success, and identify strategic growth opportunities. I managed account roadmaps, led quarterly business reviews, and ensured seamless communication between clients and technical teams. My role focused on strengthening trust, maximizing client ROI, and uncovering opportunities to expand services, all while supporting long-term retention and satisfaction in a competitive, fast-paced environment.
- Job: Biz Technology Solutions, Inc - Managed IT Services — Technical Account Manager · 2020-11 – 2021-03 · 4 mo — As a Technical Account Manager at an IT Managed Service Provider, I worked directly with clients to understand their unique IT needs and help them get the most out of our services. I built strong relationships by regularly checking in to review their IT setups, address any issues, and suggest improvements tailored to their goals. My role involved collaborating with technical teams to ensure seamless service and reliable support, all aimed at keeping their systems running smoothly and efficiently.
- Job: CNP Technologies — Senior Account Manager · 2019-05 – 2020-11 · 1y 6mo
- Job: Level 3 Communications — Senior Account Manager · 2016-07 – 2017-11 · 1y 4mo
- Job: Time Warner Cable Business Class — Strategic Account Manager - Enterprise · 2015-04 – 2016-07 · 1y 3mo
- Job: AT&T — Retail Store Manager · 2014-03 – 2015-04 · 1y 1mo — As the Store Manager, I was fully accountable for all aspects of store performance from driving revenue to maintaining operational excellence. I led and coached a team of four sales representatives, ensuring they consistently hit sales targets while delivering exceptional customer experiences. I managed inventory, cash handling, daily operations, and visual merchandising, ensuring the store was clean, compliant, and brand-ready at all times. This role demanded strong leadership, attention to detail, and the ability to balance big-picture goals with day-to-day execution.
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