Jyothish Jayan

Fractional CMO | Scaling Global B2B SaaS through AI, GTM & Revenue Growth | HubSpot CAB | Virtual Advisory Board | Certified GTM Partner | Founder @Embedded GTM

Embedded GTMex-Leena AIex-SmartWinnr

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As a trusted Embedded CMO, I take AI-first B2B SaaS companies from founder-led sales to a repeatable enterprise pipeline

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Over 15+ years, I've built GTM engines from zero at unicorns and high-growth enterprise software companies: presales on large global IT contracts at Cognizant, GTM launches at WaveMaker, product marketing leadership at InsiderOne, Icertis, and Leena AI, and CMO roles at Orbit BI and SmartWinnr. Today I'm Chief Marketing Officer at Guidanz Inc and founder of Embedded GTM, my fractional Chief GTM Officer The numbers I care about: 4X revenue growth led as CMO, $300M+ in qualified pipeline generated, 35% improvement in sales win rates. Revenue, not My operating system combines three levers: positioning and product marketing built for technical, high-consideration buyers; ABM and demand gen engines that produce qualified enterprise pipeline; and AI-era demand capture, because your buyers now ask AI before they ask I lead with servant leadership: empowering teams, mentoring emerging marketing leaders, and building empathetic, outcome-focused organizations. Beyond operating roles, I sit on HubSpot's Customer Advisory Board, am a GTM Certified Partner (GTM Partners), and a member of the global Virtual Advisory Board community. Open to board and advisory positions Always up for a coffee and a stimulating conversation, whether it's marketing, AI, new products, or the state of the economy. Based in Hyderabad, working globally with US Eastern Time overlap.