Justin Lauer

Director of GTM Sales Strategy

Commvaultex-Tintri1ex-1World Computer Services

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Go-to-market leader focused on scaling SaaS businesses through high-performance partner ecosystems.

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I help companies unlock new revenue engines by building modern GTM channels, launching outcome-based routes-to-market, and tightening the connection between Product, Sales, and Customer Success. My work spans early-stage zero-to-one and enterprise transformation. I’ve launched new cloud-native offerings, established global field readiness, modernized pricing and packaging, and driven sustained ARR growth across cyber resilience and data protection markets. A few things that define how I operate: • Business-first GTM strategy rooted in partner monetization, repeatable services, and SaaS efficiency • Strong cross-functional leadership shaping product roadmaps for multi-tenant scale, automation & integration • Empathy for the frontline: building programs sellers and partners actually use • Data-driven decisions paired with clear communication and storytelling that mobilizes teams The consistent outcome is growth. High-velocity acquisition. Stickier consumption. Better alignment across how a product is built, sold, delivered, and expanded. I’m energized by organizations looking to accelerate in the SaaS era. Whether that’s transforming a legacy motion or launching a new platform into the market, I thrive on turning complexity into clarity and scale. Other Highlights: VMware Certified Professional - VCP4, VCP5 VMware vExpert, 2009 - 2019 VMworld Speaker: 2015 – Storage Upstarts: More than a “Flash” in the Pan 2015 – GreyHairs on Storage 2014 – New Kids on the Storage Block 2014 – Taking application-aware storage to the next level with PowerShell 2013 – Increasing VM Density - Realizing the Promise of More with Less 2009 – Building a High Availability & Disaster Recovery Solution with VMware 2008 – The Basics of Building Disaster Recovery Customer Keynote Speaker - Chicago VMware Virtualization Forum, 2009 Member – VMware SMB Advisory Council (2008, 2009) Leader – VMware User Group (Memphis Chapter - 2007 - 2009) Quoted in the following media: • Health Data Management, Oct 2007, “Knocking on the Bank's Door” • Orthopaedic Practice Management, May 2008, “Follow this road map to implement a practice management system” • Business Wire, July 2, 2008, “VMware Helps Campbell Clinic Orthopaedics Virtualize Mission-Critical Applications and Reduce IT Overhead” • Inc. Magazine Online, Sept 2008, “Before You Virtualize Servers: A Checklist” • VMware Customer Snapshot, Campbell Clinic Orthopaedics • VMware Case Study Video, VMware for SMB: Campbell Clinic Orthopaedics