Justin Jeffries
GTM Strategy @ HubSpot | ex-TikTok | ex-AWS
HubSpot
ex-ZoomInfo
ex-Amazon Web Services (AWS)Sales and Marketing Operations professional with 5+ years of experience across both large enterprise, and fast growth tech companies. Experience working with executive leadership, global, and cross-functional teams to deliver and implement sales / marketing programs.
GTM Index
- HUBSPOTJOB
- Lead GTM Strategist10M
Lead GTM Strategist
HubSpot
- ZOOMINFOJOB
- Sr GTM Consultant7M
Sr GTM Consultant
ZoomInfo
- GTM Consultant1Y 2M
GTM Consultant
ZoomInfo
- TIKTOKJOB
- Global GTM Program Mgr, SMB1Y 9M
Global GTM Program Manager, SMB
TikTok
*GTM Program Manager - TikTok Shop (Aug 2023) *GTM Program Manager - Upper Funnel Sales (May 2022 - Aug 2023) • Develop sales programs and service strategies that align to identified opportunities within the advertiser funnel to improve acquisition, growth and retention. • Work closely with management and between SMB sales, marketing, product, and operations teams to facilitate smooth delivery and end-to-end execution of scalable sales programs. • Optimize program operations with a focus on process management, deep dive analysis and funnel optimization. • Effectively manage delivery of programs through in-house and outsourced partners, ensuring quality and operational efficiency to drive i…
- AMAZON WEB SERVICES (AWS)JOB
- Customer Optimization & En…2Y 3M
Customer Optimization & Enablement Specialist
Amazon Web Services (AWS)
- Sales Operations Specialist2Y 3M
Sales Operations Specialist
Amazon Web Services (AWS)
- GARTNERJOB
- Lead Qualification Special…1Y 5M
Lead Qualification Specialist
Gartner
• Utilized Eloqua, Gartner CRM, and PowerBI for weekly reporting to senior marketing and sales stakeholders • Piloted new lead generation initiative resulting in the Top 1H 2019 marketing campaign (~$350k new revenue) • Led trainings with sales and marketing teams on lead management amidst new corporate CRM transformation initiative (Salesforce – Oracle) • Proposed and drafted requirements for CRM and Marketing Automation enhancements in partnership with Marketing & Sales technology. • Developed new and enhanced current lead qualification processes to drive team efficiency and higher adoption of marketing generated leads • Built reporting dashboards using PowerBI to distill insight from mar…
- Senior Specialist7M
Senior Specialist | Legal & Compliance
Gartner
- Senior Specialist3Y 2M
Senior Specialist | CEB Quality
Gartner
• Supported a Business Development Manager in generating $860K revenue, 111% of 2016 Annual Goal, $915K revenue, 110% of 2017 Annual Goal • Qualified for CEB Associates Circle 2016 in recognition of being a top 30 of 2000 sales support staff across our global sales team • Conduct pipeline analysis to determine likely converting deals, and gaps to goal • Gathered business intelligence on companies, leads, and qualified prospects to prioritize and pursue opportunities more likely to convert • Created customized marketing plans for assigned territories to support sales cycle success and to drive urgency • Regularly interacted with Research and Product teams to debrief on latest market trends,…
- Job: ZoomInfo — GTM Consultant · 2024-03 – 2025-05 · 1y 2mo
- Job: ZoomInfo — Sr GTM Consultant · 2025-04 – 2025-11 · 7 mo
- Job: Amazon Web Services (AWS) — Customer Optimization & Enablement Specialist · 2020-01 – 2022-04 · 2y 3mo
- Job: Amazon Web Services (AWS) — Sales Operations Specialist · 2020-01 – 2022-04 · 2y 3mo
- Job: Gartner — Senior Specialist | CEB Quality · 2015-06 – 2018-08 · 3y 2mo — • Supported a Business Development Manager in generating $860K revenue, 111% of 2016 Annual Goal, $915K revenue, 110% of 2017 Annual Goal • Qualified for CEB Associates Circle 2016 in recognition of being a top 30 of 2000 sales support staff across our global sales team • Conduct pipeline analysis to determine likely converting deals, and gaps to goal • Gathered business intelligence on companies, leads, and qualified prospects to prioritize and pursue opportunities more likely to convert • Created customized marketing plans for assigned territories to support sales cycle success and to drive urgency • Regularly interacted with Research and Product teams to debrief on latest market trends,…
- Job: HubSpot — Lead GTM Strategist · 2025-12 – present · 8 mo
- Job: Gartner — Senior Specialist | Legal & Compliance · 2018-01 – 2018-08 · 7 mo
- Job: TikTok — Global GTM Program Manager, SMB · 2022-05 – 2024-02 · 1y 9mo — *GTM Program Manager - TikTok Shop (Aug 2023) *GTM Program Manager - Upper Funnel Sales (May 2022 - Aug 2023) • Develop sales programs and service strategies that align to identified opportunities within the advertiser funnel to improve acquisition, growth and retention. • Work closely with management and between SMB sales, marketing, product, and operations teams to facilitate smooth delivery and end-to-end execution of scalable sales programs. • Optimize program operations with a focus on process management, deep dive analysis and funnel optimization. • Effectively manage delivery of programs through in-house and outsourced partners, ensuring quality and operational efficiency to drive i…
- Job: Gartner — Lead Qualification Specialist · 2018-08 – 2020-01 · 1y 5mo — • Utilized Eloqua, Gartner CRM, and PowerBI for weekly reporting to senior marketing and sales stakeholders • Piloted new lead generation initiative resulting in the Top 1H 2019 marketing campaign (~$350k new revenue) • Led trainings with sales and marketing teams on lead management amidst new corporate CRM transformation initiative (Salesforce – Oracle) • Proposed and drafted requirements for CRM and Marketing Automation enhancements in partnership with Marketing & Sales technology. • Developed new and enhanced current lead qualification processes to drive team efficiency and higher adoption of marketing generated leads • Built reporting dashboards using PowerBI to distill insight from mar…
- School: Clemson University - College of Business — Bachelor of Science (B.S.), Economics
Skills
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