Jurjen Koning

Head of GTME @ 24/SALES | We help GTM teams find and grow their best customers by turning creative growth ideas into reality

24/SALESex-Improversex-Trust Marketing

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Most sales teams are wasting money every single day. Your reps spend hours researching companies on LinkedIn.

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Hours typing notes into your CRM. Hours figuring out what to say. You're paying them $100,000+ a year to do work a computer could do in 3 seconds. If your rep wastes 15 hours a week on this stuff, you're throwing away $500,000 in pipeline every year. Per rep. I fix this problem. I build systems that do the boring work automatically. Research 100 companies in the time it takes your rep to research one. Log everything in your CRM without anyone typing. Find the exact moment when a company is ready to buy. Your reps stop doing research. They start doing what you actually pay them for, selling. What this looks like: The system finds the existential data point - the one metric that separates companies who are thriving from those who are dying. For equipment rental companies, it's 60% utilization. Below that, they're bleeding money. Your system spots a company at 52% utilization. It finds idle equipment sitting in their yard. It discovers a construction project 40 miles away that needs exactly that equipment. Your rep gets a message with all three pieces. They send this to the prospect: "Your Caterpillar D6 has been idle for 28 days. There's a highway project in Bakersfield that needs it for 90 days. At your current rate, that's $45K you're not making." That's not personalization. That's a providing big, fast value at scale. The result? Companies I work book more meetings and close deals faster. If you're tired of watching your team waste time on work that shouldn't exist - let's talk.