Erik L.

Sr. GTM Specialist @ Amazon | Advertising and Product Strategy

Amazonex-Pandoraex-Major League Soccer / Soccer United Marketing

“

Leveraging my years of experience in the advertising industry, I am passionate about creating and executing go-to-market strategies that help brands connect with customers across various digital platforms and devices. As a Sr.

More

GTM Specialist at Amazon Ads, I work with ad sales and product teams to develop innovative solutions for the connected home market, leveraging Amazon's unique ad experiences across Streaming TV, Devices, Audio, and Voice AI. In my current role, I partner with advertiser brand teams to design custom solutions that enhance customer engagement and loyalty, while also informing new experiences and interactive capabilities with Alexa. I also drive new product adoption and innovation for Amazon Ads, working backwards from the customer to identify their needs and marketing objectives. I use my skills with advertising strategy, new business development, and ad products to deliver results that exceed expectations and generate value for both Amazon and its advertising partners.