Juan Vela
Product Marketing and GTM Strategy Exec | Positioning & Messaging | SaaS | Enterprise and Broadband Networking | Cloud | Growth Architect
Plume
ex-CiscoI'm a tech-savvy marketing leader with a 25+ year track record of launching and scaling SaaS, cloud, hardware, and software products for global IT and broadband markets.
More
I blend strategic clarity with a hands-on approach—rolling up my sleeves when needed, and always steering toward growth. At Cisco, I led product marketing and GTM strategy for a $30B+ networking portfolio, driving customer-first messaging and aligning across architectures and audiences—from Service Providers to AI-heavy data centers. Before that, I launched a new cloud platform and SaaS offering and developed market growth opportunities at Calix. I thrive in complexity, simplify the hard stuff, and build high-performing teams that turn big ideas into market impact.
GTM Index
- PLUMEJOB
- VP PMM8M
Vice President Product Marketing
Plume
- CISCOJOB
- GTM Consultant6M
GTM Consultant
Cisco
- VP, PMM & Market Strategy1Y 5M
VP, Product Marketing & Market Strategy
Cisco
- CISCO MERAKIJOB
- Sr Dir, PMM & Market Strat…3Y 2M
Sr Director, Product Marketing & Market Strategy
Cisco Meraki
- CALIXJOB
- Area VP, Field Mktg2Y 5M
Area Vice President, Field Marketing
Calix
- Sr. Dir - PMM6Y 9M
Sr. Director - Product Marketing
Calix
- OCCAM NETWORKSJOB
- PMM and Strategy Dir4Y 10M
Product Marketing and Strategy Director
Occam Networks
- Sales Eng2Y 1M
Sales Engineer
Occam Networks
- ALLIED TELESISJOB
- Sr Dir PMM2Y 4M
Sr Director Product Marketing
Allied Telesis
- RHYTHMS NETCONNECTIONSJOB
- Network Eng2Y 11M
Network Engineer
Rhythms Netconnections
- U S WESTJOB
- Member Technical Staff - L…3Y 11M
Member Technical Staff - Lab Engineer
U S WEST
- Job: Plume — Vice President Product Marketing · 2025-12 – present
- Job: Calix — Sr. Director - Product Marketing · 2011-02 – 2017-11
- Job: Cisco — GTM Consultant · 2025-05 – 2025-11
- Job: Cisco Meraki — Sr Director, Product Marketing & Market Strategy · 2020-04 – 2023-06
- Job: Cisco — VP, Product Marketing & Market Strategy · 2023-06 – 2024-11
- Job: Occam Networks — Product Marketing and Strategy Director · 2006-04 – 2011-02
- Job: Occam Networks — Sales Engineer · 2001-10 – 2003-11
- Job: U S WEST — Member Technical Staff - Lab Engineer · 1996 – 1999
- Job: Allied Telesis — Sr Director Product Marketing · 2003-12 – 2006-04
- Job: Rhythms Netconnections — Network Engineer · 1999 – 2001
- Job: Calix — Area Vice President, Field Marketing · 2017-11 – 2020-04
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Gabriel VanLangeveldeAI Operations lead, Technical PMO
Cisco Meraki
ex-Duo Security
- Komal KhatijaSenior Director, Enterprise Engineering and GTM Systems
Aircallex-Cisco - Mudit BhargavaAI Infrastructure Sales Strategy Lead at CiscoCisco
ex-PricewaterhouseCoopers
- Nalamati Laxman SiddharthGTM Strategy & Planning Leader, Cisco NetworkingCisco
