Joe Alexander
GTM Leader @ Cribl
ex-StrongDM
ex-GoogleI share Thomas Edison's sentiment when he said, "Opportunity is often missed because it's dressed in overalls and looks like work." Hi, I’m Joe, I'm driven by a relentless curiosity that keeps me asking
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”— a lot. I’m passionate about helping customers, collaborating with colleagues (whether teaching or learning), and checking off tasks on my to-do list. I spent about 7 years as an investment consultant in Financial Services, earned my MBA from the University of Chicago (Booth), co-founded and scaled a venture to self-sustaining revenue, spent 4 years developing platform-centric cybersecurity business cases at Palo Alto Networks, and another 2 years crafting transformational cloud and AI business cases at Google Cloud. Now, I’ve joined Cribl to establish, build, and scale the Value Engineering program. Outside of work, you’ll likely find me hiking (with my wife, two sons, and dog), cycling, skiing, or planning my next wilderness adventure. I’ve led extended backpacking trips to over 22 national parks across the , Canada, Chile, and Bolivia. I love starting my day early with a trail run, mountain biking, or backcountry skiing—there’s nothing like an intense workout to fuel my day. I served as Head of Finance and sat on the Board of Directors for Patrol Base Abbate (PBA), a non-profit supporting veterans. During my time there, I built and scaled the financial, compliance, and HR operations. Before that, I spent over 7 years as a Big Brother and nearly 3 years on the Leadership Board for Big Brother Big Sister. I’m currently seeking my next charitable opportunity, preferably in Boulder County. I created the Quarterly Dollop of Wisdom Newsletter—feel free to reach out if you’d like to subscribe.
GTM Index
- CRIBLJOB
- Dir, Value Eng & Customer…11M
Director, Value Engineering & Customer Success
Cribl
Joe is the global leader for the Value Engineering organization. From the ground up, Joe built a scalable program to showcase the strategic, financial, operational and risk reduction value that Cribl’s IT and security data engine creates for customers. Joe’s team works with customers, sales, solutions engineering, product management, marketing and customer success to uncover/explore the levers of qualitative and quantitative value. GTM projects include pricing of new products, revamping our sales process, sales plays, value realization and customer success processes. Joe and his team are integral partners with the customer success organization and they work together to lower churn and acce…
- Senior Mgr, Value Eng2Y 6M
Senior Manager, Value Engineering
Cribl
Joe is the global leader for the Value Engineering organization. Fiscal Year 2024 Impact (accomplished the following in the last 8 months of fiscal year) -President's Club Winner FY24 -Main stage speaker at Cribl Sales Kickoff -New ARR impact = $13.2M or 10% of overall ARR (32 deals won) -86% win rate when the Value Engineering team was engaged, a 5.25x win rate improvement -28% sales cycle acceleration when the Value Engineering team was engaged (depending on deal size) -Engaged 90 customers, $21.9M in ARR in pipeline for FY25 -62.5% or 50 of the sellers were directly engaged by Value Engineering resources -Implemented self-serve business case and ROI tooling Fiscal Year 2025 Impact -Mai…
- STRONGDMJOB
- GTM Advisor7M
GTM Advisor
StrongDM
Joe partnered with StrongDM’s executive leadership (SVP of Sales, CMO, and CPO) to overhaul their GTM strategy, value messaging and sales execution. Beyond the advisory work, Joe delivered a main-stage presentation at the FY sales kickoff to align the organization on the new GTM & value selling strategy. On March 3, 2026, Delinea finalized a definitive agreement to acquire StrongDM.
- GOOGLEJOB
- Cloud & AI Transformation…1Y 8M
Cloud & AI Transformation Advisory & Office of the CFO
Google
Joe acted as a bridge between technology and business executives to help them understand how adopting Google Cloud’s infrastructure, data analytics and AI/ML would optimize their businesses. Joe led tech economics and digital transformation workshops with customer executives to uncover/explore business value. Joe was also a founding member of the Office of the CFO Practice and advised CFOs on the financial statement impact of adopting Google Cloud. Joined Google Cloud at $18.5B in ARR ... left at $29.8B in ARR, which equates to a 36.7% annualized growth rate or a 61.1% cumulative growth rate.
- PALO ALTO NETWORKSJOB
- Senior Mgr, Business Value…1Y 3M
Senior Manager, Business Value Consulting, Americas
Palo Alto Networks
In addition to working directly with C-level customers, Joe helped scale the Americas Business Value Consulting Practice. Key Deal Accomplishments: 1) Developed the business case for the largest Palo Alto Networks deal in company history ($71M) ... this also happened to be the first Network Security as a Service deal that the company had executed 2) Developed the business case for the first 5G security deal ($30M) 3) Developed the business case for the first platform-wide Strategic Enterprise Agreement ($17M) Joined at $1.8B in ARR ... left at $4.38B in ARR, which equates to a 38.2% annualized growth rate or a 143.3% cumulative growth rate.
- Co-founder and leader of t…2Y 6M
Co-founder and leader of the Strategic Pursuits Team
Palo Alto Networks
1) Co-founded the Strategic Pursuits Team with the SVP and VP of the Americas GTM 2) Targeted the top 100 white-space account using a defined and rigorous value selling-approach 3) Increased win rate from 25% to 50% 4) Accelerated sales cycle by 30% 5) Increased margin by 20%
- Senior Mgr, Business Value…1Y 2M
Senior Manager, Business Value Consulting, SASE GTM
Palo Alto Networks
Joe was asked by the CMO to join the newly founded Global Cloud-Delivered Security business unit (aka SASE) and to help communicate the quantitative and qualitative value of Prisma Access, a complex yet high customer value cybersecurity platform. As a Business Value Senior Manager for Prisma Access, Joe worked with sales, product management, marketing, prospects and customers to translate the technical benefits of Prisma into a financial model and business case. Along with sales teams, Joe presented financially-driven business cases to prospects/customers (Executives, VPs and Directors), to illustrate the economic impact of cloud-delivered security. Created a value-based model to help Pro…
- Chief of Staff to the SASE…1Y 2M
Chief of Staff to the SASE General Manager
Palo Alto Networks
Key Deal Responsibilities: 1) Joe helped develop the business and GTM plan for Prisma Access to grow bookings from $50M to $1B over four years. 2) Assisted the General Manager in preparing for biweekly meeting with the CEO 3) Led weekly deal reviews and win loss debriefs 4) Completed a sales process productivity analysis and implemented a host of process and enablement changes leading to sellers becoming 35% more productive
- Mgr, Business Value Consul…1Y 4M
Manager, Business Value Consulting, Central US
Palo Alto Networks
As a Business Value Manager for Central US, Joe worked with sales, prospects and customers to translate the technical benefits of Palo Alto Networks' hardware and software into a financial model and business case. Along with the sales team, Joe presented that financially-driven business case to prospects and customers (Executives, VPs and Directors), to illustrate the economic impact of our platform. In addition to Joe's customer-facing responsibilities, he helped to accelerate the scaling of Business Value Services. This included managing projects to build tools, processes and best practices content. Much of his time spent on scaling Business Value Services was spent on building and refin…
- FLAMINGO: RESIDENT ENGAGEMENT PLATFORMJOB
- Co-founder, Head of Financ…1Y
Co-founder, Head of Finance, Sales & Operations
Flamingo: Resident Engagement Platform
Co-founder of HelloHealthy / Flamingo. * Formerly HelloHealthy Flamingo's Mission is to Bring Wellness Where You Live, Work, & Play. We manage Health & Fitness Programming for MultiFamily Communities, Commercial Office Buildings & Senior Centers. Joe built the operating and financial model and developed a sales tool kit based on the Challenger Sales methodology. Joe also built a ROI (Business Value) model to show prospective customers and current customers the economic benefit of our services. Joe instituted procedures and processes to scale and professionalize the business. Upon his departure, the company had self-sustaining revenue and was on a robust growth trajectory. Presented to ov…
- THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESSJOB
- MBA Candidate2Y 5M
MBA Candidate
The University of Chicago Booth School of Business
Concentrations in Analytical Management, Marketing and Entrepreneurship
- Teaching Assistant for Com…7M
Teaching Assistant for Commericializing Innovation
The University of Chicago Booth School of Business
Commercializing Innovation, taught by Professor Scott Meadow, is one of the most demanding courses at Chicago Booth and requires 15 to 20 hours of weekly effort. The course involves building a unit economic model and business plan for an early-stage company. The coursework also involves diving into venture capital and private equity concepts such as capitalization tables.
- ALTAIR ADVISERSJOB
- Investment Consultant3Y 8M
Investment Consultant
Altair Advisers
As an Investment Consultant, Joe performed financial modeling and planning to provide investment and financial advice to wealthy individuals, families, and foundations. Joe served several clients with a net worth of ~$2 billion and his average client had an investment portfolio worth in excess of $30 million - aggregate assets under his advisement were in excess of $900 million.
- Associate Investment Consu…2Y 7M
Associate Investment Consultant
Altair Advisers
- Investment Consulting Intern3M
Investment Consulting Intern
Altair Advisers
- Job: Cribl — Director, Value Engineering & Customer Success · 2025-11 – present · 9 mo — Joe is the global leader for the Value Engineering organization. From the ground up, Joe built a scalable program to showcase the strategic, financial, operational and risk reduction value that Cribl’s IT and security data engine creates for customers. Joe’s team works with customers, sales, solutions engineering, product management, marketing and customer success to uncover/explore the levers of qualitative and quantitative value. GTM projects include pricing of new products, revamping our sales process, sales plays, value realization and customer success processes. Joe and his team are integral partners with the customer success organization and they work together to lower churn and acce…
- Job: Cribl — Senior Manager, Value Engineering · 2023-04 – 2025-10 · 2y 6mo — Joe is the global leader for the Value Engineering organization. Fiscal Year 2024 Impact (accomplished the following in the last 8 months of fiscal year) -President's Club Winner FY24 -Main stage speaker at Cribl Sales Kickoff -New ARR impact = $13.2M or 10% of overall ARR (32 deals won) -86% win rate when the Value Engineering team was engaged, a 5.25x win rate improvement -28% sales cycle acceleration when the Value Engineering team was engaged (depending on deal size) -Engaged 90 customers, $21.9M in ARR in pipeline for FY25 -62.5% or 50 of the sellers were directly engaged by Value Engineering resources -Implemented self-serve business case and ROI tooling Fiscal Year 2025 Impact -Mai…
- Job: StrongDM — GTM Advisor · 2025-03 – 2025-10 · 7 mo — Joe partnered with StrongDM’s executive leadership (SVP of Sales, CMO, and CPO) to overhaul their GTM strategy, value messaging and sales execution. Beyond the advisory work, Joe delivered a main-stage presentation at the FY sales kickoff to align the organization on the new GTM & value selling strategy. On March 3, 2026, Delinea finalized a definitive agreement to acquire StrongDM.
- Job: Google — Cloud & AI Transformation Advisory & Office of the CFO · 2021-08 – 2023-04 · 1y 8mo — Joe acted as a bridge between technology and business executives to help them understand how adopting Google Cloud’s infrastructure, data analytics and AI/ML would optimize their businesses. Joe led tech economics and digital transformation workshops with customer executives to uncover/explore business value. Joe was also a founding member of the Office of the CFO Practice and advised CFOs on the financial statement impact of adopting Google Cloud. Joined Google Cloud at $18.5B in ARR ... left at $29.8B in ARR, which equates to a 36.7% annualized growth rate or a 61.1% cumulative growth rate.
- Job: Palo Alto Networks — Senior Manager, Business Value Consulting, Americas · 2020-05 – 2021-08 · 1y 3mo — In addition to working directly with C-level customers, Joe helped scale the Americas Business Value Consulting Practice. Key Deal Accomplishments: 1) Developed the business case for the largest Palo Alto Networks deal in company history ($71M) ... this also happened to be the first Network Security as a Service deal that the company had executed 2) Developed the business case for the first 5G security deal ($30M) 3) Developed the business case for the first platform-wide Strategic Enterprise Agreement ($17M) Joined at $1.8B in ARR ... left at $4.38B in ARR, which equates to a 38.2% annualized growth rate or a 143.3% cumulative growth rate.
- Job: Palo Alto Networks — Co-founder and leader of the Strategic Pursuits Team · 2019-02 – 2021-08 · 2y 6mo — 1) Co-founded the Strategic Pursuits Team with the SVP and VP of the Americas GTM 2) Targeted the top 100 white-space account using a defined and rigorous value selling-approach 3) Increased win rate from 25% to 50% 4) Accelerated sales cycle by 30% 5) Increased margin by 20%
- Job: Palo Alto Networks — Senior Manager, Business Value Consulting, SASE GTM · 2019-02 – 2020-04 · 1y 2mo — Joe was asked by the CMO to join the newly founded Global Cloud-Delivered Security business unit (aka SASE) and to help communicate the quantitative and qualitative value of Prisma Access, a complex yet high customer value cybersecurity platform. As a Business Value Senior Manager for Prisma Access, Joe worked with sales, product management, marketing, prospects and customers to translate the technical benefits of Prisma into a financial model and business case. Along with sales teams, Joe presented financially-driven business cases to prospects/customers (Executives, VPs and Directors), to illustrate the economic impact of cloud-delivered security. Created a value-based model to help Pro…
- Job: Palo Alto Networks — Chief of Staff to the SASE General Manager · 2019-02 – 2020-04 · 1y 2mo — Key Deal Responsibilities: 1) Joe helped develop the business and GTM plan for Prisma Access to grow bookings from $50M to $1B over four years. 2) Assisted the General Manager in preparing for biweekly meeting with the CEO 3) Led weekly deal reviews and win loss debriefs 4) Completed a sales process productivity analysis and implemented a host of process and enablement changes leading to sellers becoming 35% more productive
- Job: Palo Alto Networks — Manager, Business Value Consulting, Central US · 2017-09 – 2019-01 · 1y 4mo — As a Business Value Manager for Central US, Joe worked with sales, prospects and customers to translate the technical benefits of Palo Alto Networks' hardware and software into a financial model and business case. Along with the sales team, Joe presented that financially-driven business case to prospects and customers (Executives, VPs and Directors), to illustrate the economic impact of our platform. In addition to Joe's customer-facing responsibilities, he helped to accelerate the scaling of Business Value Services. This included managing projects to build tools, processes and best practices content. Much of his time spent on scaling Business Value Services was spent on building and refin…
- Job: Flamingo: Resident Engagement Platform — Co-founder, Head of Finance, Sales & Operations · 2016-09 – 2017-09 · 1y — Co-founder of HelloHealthy / Flamingo. * Formerly HelloHealthy Flamingo's Mission is to Bring Wellness Where You Live, Work, & Play. We manage Health & Fitness Programming for MultiFamily Communities, Commercial Office Buildings & Senior Centers. Joe built the operating and financial model and developed a sales tool kit based on the Challenger Sales methodology. Joe also built a ROI (Business Value) model to show prospective customers and current customers the economic benefit of our services. Joe instituted procedures and processes to scale and professionalize the business. Upon his departure, the company had self-sustaining revenue and was on a robust growth trajectory. Presented to ov…
- Job: The University of Chicago Booth School of Business — MBA Candidate · 2015-01 – 2017-06 · 2y 5mo — Concentrations in Analytical Management, Marketing and Entrepreneurship
- Job: The University of Chicago Booth School of Business — Teaching Assistant for Commericializing Innovation · 2016-01 – 2016-08 · 7 mo — Commercializing Innovation, taught by Professor Scott Meadow, is one of the most demanding courses at Chicago Booth and requires 15 to 20 hours of weekly effort. The course involves building a unit economic model and business plan for an early-stage company. The coursework also involves diving into venture capital and private equity concepts such as capitalization tables.
- Job: Altair Advisers — Investment Consultant · 2013-01 – 2016-09 · 3y 8mo — As an Investment Consultant, Joe performed financial modeling and planning to provide investment and financial advice to wealthy individuals, families, and foundations. Joe served several clients with a net worth of ~$2 billion and his average client had an investment portfolio worth in excess of $30 million - aggregate assets under his advisement were in excess of $900 million.
- Job: Altair Advisers — Associate Investment Consultant · 2010-05 – 2012-12 · 2y 7mo
- Job: Altair Advisers — Investment Consulting Intern · 2010-01 – 2010-04 · 3 mo
- School: The University of Chicago Booth School of Business — Master of Business Administration (M.B.A.)
- School: Loyola University Chicago — Bachelors of Business Administration, Double Major in Finance and Economics
Skills
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