Jorge B. Macías 🇵🇷
Founder @ The GTM Engineering Company
Jorge here from Puerto Rico. Story time: I am an industrial engineer who transitioned to sales almost 10 years ago.
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It's funny because my grandfather and dad worked in sales, and I studied industrial engineering to get away from sales, but sales didn't get away from me. A few years ago, I grew sales for a startup here in PR from 0 to 3M in ARR. We became the first Puerto Rican startup in Y-Combinator. Transitioned to working at two venture-backed startups, Reprise and Offsite as a Mid-Market AE and then worked in e3 Consulting as an Enterprise AE. While working i did my MBA, that was a cool experience. I am now running The GTM Engineering Company. A consultancy firm for venture back startups and service business that want to implement the verge of innovation for their Go To Market processes. Topics i am very passionate about: how companies' culture affects productivity, Sales Operations, PLG Strategies, anything GTM Engineering related, Team Retreats, SaaS, and LATAM's growing sector for VC. Right now, I'm happy with my role as founder of The GTM Engineering Company, which mixes my background in industrial engineering and my 8+ years of experience in tech and sales. Looking to connect with startups looking for help with their GTM processes, Clay or CRM work.
GTM Index
- OFFSITEJOB
- Advisor3Y 3M
Advisor
Offsite
Stayed as an Advisor in Offsite. Helping the team with sales, sales operations, and GTM strategy.
- Founding Account Executive…1Y
Founding Account Executive & Sales Operations
Offsite
Led the team in quota attainment, built and automated sales workflows in HubSpot, implemented essential sales tools, and wrote the company’s sales playbook, including processes, competitor analysis, and training.
- THE GTM ENGINEERING COMPANYJOB
- Founder & GTM Eng1Y 3M
Founder & GTM Engineer
The GTM Engineering Company
Fractional GTM Engineering work for companies like Fluint, Slate, Spara, WebAI, Nodesource, RBC, ModernGTM, IAG Real Estate, Valuat, QC Growth, Forward IQ, Routina, Nexrizen and a few consulting and technology companies i can't include here because of NDA's 😅
- PATERNITY LEAVEJOB
- CPO (Chief Paternity Offic…3M
CPO (Chief Paternity Officer)
Paternity leave
Operated as a Junior Associate in the Human Rocking Chair Division. Reporting directly to the CFO (wife), with dotted-line accountability to a very demanding end user. Used this time to bulk up on learning: night feeds, diaper logistics, and speed-reading The Expectant Father between naps. Zero WFH boundaries, 24/7 on-call, comp is hugs and spit-up. Would recommend.
- VU VENTURE PARTNERSJOB
- Venture Capital Fellowship1Y 10M
Venture Capital Fellowship
VU Venture Partners
Completed a highly competitive VC/PE investment program (~0.5% acceptance), sourcing deals, developing investment theses, presenting to partners, and building a strong network across accelerators, funds, and startups.
- E3 CONSULTING - EVOLVE . EXECUTE . EXCELJOB
- Enterprise Account Executive1Y 6M
Enterprise Account Executive
e3 Consulting - evolve . execute . excel
Broke into new markets + led the company in net new clients
- MESCRIBJOB
- Founder & GTM Consultant3Y 2M
Founder & GTM Consultant
Mescrib
Helped 15+ clients standardize recruiting, onboarding, implementing GTM Operations, and ramping up sales teams within different industries.
- UNIVERSITY OF PUERTO RICO, RÍO PIEDRASSCHOOL
- Master of Business Adminis…3Y 5M
Master of Business Administration - MBA
University of Puerto Rico, Río Piedras
- REPRISEJOB
- Mid-Market Account Executive5M
Mid-Market Account Executive
Reprise
Quick stint, I got laid off while in the ramping-up process. I met a lot of cool people.
- BRAINHIJOB
- Senior Account Executive &…3Y 2M
Senior Account Executive & Sales Operations
BrainHi
Grew company from $0 to $3M in ARR, first Puerto Rican company to get into Y-Combinator, built and implemented all sales operations tools and processes.
- Y COMBINATORSCHOOL
- Class Summer of 2018, Entr…11M
Class Summer of 2018, Entrepreneurship/Entrepreneurial Studies
Y Combinator
- POPULARJOB
- Business Analyst9M
Business Analyst
Popular
Managed data and reports to help bank executives by launching a mortgage relief web tool after hurricane Maria in Puerto Rico, analyzing customer behavior, and introducing predictive analytics for defaults and investor relations.
- UNIVERSITY OF PUERTO RICO-MAYAGUEZSCHOOL
- Bachelor of Science (B.S.)…6Y 11M
Bachelor of Science (B.S.), Industrial Engineering
University of Puerto Rico-Mayaguez
- Minor in Business Administ…11M
Minor in Business Administration, Project Management
University of Puerto Rico-Mayaguez
- ORIENTALJOB
- Summer Intern1M
Summer Intern
Oriental
Compared 4 different ERP (Enterprise resource planning software) system platforms for finance and accounting purposes. Programmed Purchase Order process to validate approval capabilities in the recommended platform.
- Job: Offsite — Founding Account Executive & Sales Operations · 2022-06 – 2023-06 · 1y — Led the team in quota attainment, built and automated sales workflows in HubSpot, implemented essential sales tools, and wrote the company’s sales playbook, including processes, competitor analysis, and training.
- Job: e3 Consulting - evolve . execute . excel — Enterprise Account Executive · 2023-09 – 2025-03 · 1y 6mo — Broke into new markets + led the company in net new clients
- Job: Oriental — Summer Intern · 2016-06 – 2016-07 · 1 mo — Compared 4 different ERP (Enterprise resource planning software) system platforms for finance and accounting purposes. Programmed Purchase Order process to validate approval capabilities in the recommended platform.
- Job: VU Venture Partners — Venture Capital Fellowship · 2023-06 – 2025-04 · 1y 10mo — Completed a highly competitive VC/PE investment program (~0.5% acceptance), sourcing deals, developing investment theses, presenting to partners, and building a strong network across accelerators, funds, and startups.
- Job: Mescrib — Founder & GTM Consultant · 2020-07 – 2023-09 · 3y 2mo — Helped 15+ clients standardize recruiting, onboarding, implementing GTM Operations, and ramping up sales teams within different industries.
- Job: Reprise — Mid-Market Account Executive · 2021-11 – 2022-04 · 5 mo — Quick stint, I got laid off while in the ramping-up process. I met a lot of cool people.
- Job: BrainHi — Senior Account Executive & Sales Operations · 2018-06 – 2021-08 · 3y 2mo — Grew company from $0 to $3M in ARR, first Puerto Rican company to get into Y-Combinator, built and implemented all sales operations tools and processes.
- Job: Offsite — Advisor · 2023-07 – present · 3y 1mo — Stayed as an Advisor in Offsite. Helping the team with sales, sales operations, and GTM strategy.
- Job: Paternity leave — CPO (Chief Paternity Officer) · 2025-04 – 2025-07 · 3 mo — Operated as a Junior Associate in the Human Rocking Chair Division. Reporting directly to the CFO (wife), with dotted-line accountability to a very demanding end user. Used this time to bulk up on learning: night feeds, diaper logistics, and speed-reading The Expectant Father between naps. Zero WFH boundaries, 24/7 on-call, comp is hugs and spit-up. Would recommend.
- Job: Popular — Business Analyst · 2017-08 – 2018-05 · 9 mo — Managed data and reports to help bank executives by launching a mortgage relief web tool after hurricane Maria in Puerto Rico, analyzing customer behavior, and introducing predictive analytics for defaults and investor relations.
- Job: The GTM Engineering Company — Founder & GTM Engineer · 2025-07 – present · 1y 1mo — Fractional GTM Engineering work for companies like Fluint, Slate, Spara, WebAI, Nodesource, RBC, ModernGTM, IAG Real Estate, Valuat, QC Growth, Forward IQ, Routina, Nexrizen and a few consulting and technology companies i can't include here because of NDA's 😅
- School: University of Puerto Rico, Río Piedras — Master of Business Administration - MBA · 2020 – 2023-06
- School: Y Combinator — Class Summer of 2018, Entrepreneurship/Entrepreneurial Studies · 2018 – 2018
- School: University of Puerto Rico-Mayaguez — Bachelor of Science (B.S.), Industrial Engineering · 2011 – 2017
- School: University of Puerto Rico-Mayaguez — Minor in Business Administration, Project Management · 2016-08 – 2017-07
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